Hi all, I’m Kati Dahm and I’m interning with the Social Media Communications team at Cisco this summer. I’ll be taking over for Lindsay with your top news stories of the week, coming from The Network to your computer every Friday. With The Network fully underway, these are our top stories of the week.
Welcome back to the second installment of my blog series. I’m sure you’re as ready as I am for a long, relaxing Fourth of July weekend- don’t you wish every weekend was three days? I’m enjoying them as much as I possibly can, because I hear you don’t get summer vacation when you graduate from college. After my little introduction last weekend, I wanted to actually get into what my blog series will be about. I will be looking at how different corporate newsrooms leverage social media to communicate their news to the public. We’re talking HP, Intel, IBM, Oracle…the list could go on, but I’ll save it for another blog post. Given the focus of my research is on the social aspect of corporate newsrooms, who better to look at than the social networking sites themselves? Although these sites may not have an official newsroom where you can go for announcements, they still manage to communicate their developments with the public. I looked at three main sites: Facebook, Twitter and Linked In.
92% of social network users have Facebook accounts, so creating a Fan page to promote business on this social media giant is a no brainer. As a result, Facebook uses their own Fan page as a corporate newsroom,posting updates and new features on their wall to keep their fans and users informed. Users can comment or “Like” these posts, which is an excellent source of first hand feedback for the company. On the Facebook Fan Page, each comment tends to have more than 10,000 “Likes” and thousands of comments. This is clearly an effective way of collecting feedback.
According to Mashable, today is Social Media Day. Whether or not you think that social media should have its own day (#smday), a group of us, Silicon Valley practitioners thought we’d have some fun today anyway…social media style. We created 2 videos to celebrate the lessons we have learned over the years and remind ourselves of the effects social media has had on our lives….so far. I say “so far” because there’s more to come. If you’re new to social media, we hope you’ll walk away with some good conversation starters. If you’ve been doing this for a while, we hope to put a smile on your face – maybe because you recognize your own advice or maybe because you have a similar story.
Watch this video for some great social tips from Read More »
Three weeks ago I took a taxi from downtown Toronto to Pearson International airport, on my way back to my home in Vermont. My driver, a genial, soft-spoken and well-educated man from Cairo who spoke halting but charming English (far better than my mastery of his language), carried on a lively conversation with me during the 90 minutes it took us to drive through rush hour traffic to the airport.
In fact, because of our conversation, we have been in regular e-mail contact since, carrying on the conversation thread that we started in his taxi.
When I hopped in the car, we chatted for a few minutes before getting to the Highway 401 parking lot (the local name for the 401, which rivals the Los Angeles 405 freeway for its level of automotive paralysis). He sighed, and then he asked me what I was doing in Toronto.
On March 11, when Japan suffered a one-two punch — first from an 9.0 earthquake and then a devastating tsunami — more than 1,200 tweets per minute were sent from Tokyo, according to Mashable. More recently in May, after a terrible tornado hit Joplin, Missouri with full force, killing 145, several FaceBook pages were rapidly created by citizens and their families and friends to post pictures of the missing, share news of loved ones, information about conditions on the ground, and messages about supplies, shelter and support.
Social media networks are transforming how people give and receive help and information during disasters. People aren’t waiting for direction from government and humanitarian agencies; they are turning to each other using mobile devices and social networks. In the dark world of disasters, this emerging trend is challenging old assumptions and can and will, I believe, will help focus, support and strengthen the efforts of trained first responders (both volunteer and professional) to get to where they are most needed and put their expertise to maximum use. Social media and the networks that underpin it simply allow more people to support each other.
Cisco CEO John Chambers discussed the value of secure collaboration in a networked world last week at a National Urban Area Security Initiative (UASI) and Homeland Security conference in San Francisco. John talked about the role the network will play in being able to securely provide relevant timely information to response agencies. He also conducted a scenario demonstration of what would happen should an emergency arise, using the upcoming America’s Cup Race in San Francisco as an example.