The advent of social media platforms is continually transforming the way organizations interact with customers, build brands, and engage with the world. While certain organizations have eagerly participated in social media as a means to garner long-term marketing benefits, other organizations are hesitant to address employee interaction in the new interconnected world of social media. However, simply looking the other way is no longer a viable option. The statistics are staggering and can’t be ignored: Facebook with over 500 million users, Twitter with nearly 200 million registered accounts, and LinkedIn with 100 million users.
This is a primer on how to help your organization defend itself by identifying the potential risks associated with employee use of social media, providing recommendations on how to mitigate those risks, and sharing Cisco’s approach.
With so many consumer devices and tools creeping into our professional lives, our expectations as employees are changing. The result is increasing pressure on IT departments. To get a better sense for what that really means, we decided to do a quick and informal poll series on our corporate Facebook page to learn how people
View their companies’ IT departments when it comes to adopting consumer, social and mobile tools at work
Use these tools during their typical workday
How about the sample size, you might ask. Within a short amount of time, we received qualified responses from 132 to several hundreds of people, depending on the question. Here are some of the results:
In my mind, a piece of content that is shared with a friend, or friends, or followers, or the world is the ultimate measurement of its success. That person is validating that the piece of content they are sharing was valuable enough, interesting enough or topical enough to share with one or with many. They know the audience they are trying to reach and they target it to that audience with the sharing technology that is appropriate (Twitter, Facebook, Email, etc.).
This is the philosophy behind our new corporate news site, formerly known as “News@Cisco” and now being renamed to “The Network” (voted on by our over 180,000 Facebook followers). We are launching the new site this weekend and, hopefully, it will be live in your geography when you read this blog.
The Network is our effort to tell stories and share information on the topics that are the most important to Cisco, namely: Video, Collaboration, Core Networks, Mobility, Security, Data Center, Cisco Culture…and, more parochially to my team, Social Media.
We will create, share and curate content on these topics as a part of our overall Cisco voice. We have commissioned world-class reporters who have worked at Fortune, Forbes, BusinessWeek, Wall Street Journal, AP and more to create content on our core technology news topics. The purpose of these stories isn’t to showcase Cisco, but to create compelling content in the topical areas that we care about. We are supporting the generation of this content in the hopes that our audience shares it and becomes more educated on the topics that are important to Cisco and to our customers.
What do CEOS, market makers and Lady Gaga all have in common? The wisdom to know that to get ahead, or stand out, you need to drop any instincts of being reactive in favor of innovation.
In the world of technology, that means getting creative about how you use the network. Not just to keep business humming, but to create experiences. Take Lady Gaga, for instance. As Forbes reported this past week—and the New York Times reported recently—Lady Gaga is using the network to create a seamless and compelling experience for her fan base from online to offline, wherever they are. In fact, as Lisa Arthur reports in Forbes, “ Lady Gaga was the first artist to reach 1 billion views on YouTube. She has about 35 million Facebook fans. And, most recently, she made headlines as the first Twitter user ever to reach 10 million followers.” And the impact? According to Arthur’s article, Gaga sold 1,108,000 copies of her latest album in the US in its first week; 60 percent of those first week sales were digital downloads.
When you consider, as I mentioned in a recent blog, that the number of devices connecting to the Internet will climb to 25 billion by 2015, that’s a lot of potential fans or customers.
It’s Friday! What’s everyone’s plans for the weekend? Here are some of our top news stories of the week that include an interview with one of Cisco’s first employees, a feature on how email’s days are numbered and a webcast on how customers are investing in the network as an innovation engine.
Check out Network Trailblazers, a new series that highlights the creators and visionaries of the Internet network. Our first trailblazer is Kirk Lougheed, the company’s first engineer and also a Cisco Fellow. Learn more as Kirk discusses how IOS developed and the future of the network.