We are excited to announce the launch of a new program called Cisco Social Rewards! Through gamification, the program is designed to recognize and reward users for their ongoing participation! What is gamification you ask? Gamification is the integration of game mechanics within a marketing campaign, program or tool designed to increase engagement, loyalty, recognition and fun! Sign up for the program via a social connection by clicking on the Join Today banner in the right column of the page and start earning points, badges and a reputation for your activities across the blog site!
Here are just a few activities that you can perform to earn points on the site:
Tags: badges, game mechanics, gamification, Recognition, social media, Social Rewards
Twitter recently held its “Come See What We’re Building” Press Conference where it unveiled a new, simpler version of Twitter. While my Cisco blogger credential was not enough to get a press invitation to the event, I was able to attend their Twitter for Marketers Conference where I was joined by other corporate brands such as @Disney, @Starbucks and @Intel. As part of the opener, Twitter CEO Dick Costolo and Co-Founder Jack Dorsey highlighted some of the year’s major events that happened on Twitter first. From the most heartfelt stories like how Twitter connected people affected by the Japan earthquake, to Burberry’s innovative Twitter campaign, I was reminded why marketers and communicators alike love and care so much about Twitter.
At Cisco, we also have our own milestones and major events made possible by Twitter. Here’s my first attempt at an “info” graphic of Cisco’s Twitter Year in Review:
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Tags: B2B, best practice, social media, twitter
At Cisco, we are focused upon internally and externally sharing social media best practices and lessons learned from individuals who have successfully integrated social media into their day job. We recently sat down with one such social practitioner, Jennifer Halim, a subject matter expert (SME) on the Customer Support Team, to learn more about how she incorporates social media into her job at Cisco.
Jennifer joined the Cisco Technical Assistance Center (TAC) in 2007 and focuses on security products in Australia. In 2010, she became a Technical Account Manager with ScanSafe, Cisco’s cloud-based web security service. Even after the move, she managed to keep up to date with the technology that she used in her previous role by actively participating on the Cisco Support Community. With over 322,000 registered users and 11 years of history, the Cisco Support Community is a platform on which technical experts and Cisco customers can interact with each other by asking and answering questions in the discussion forums, commenting on blogs, rating videos, and more. While spending an average of one to three hours per day contributing to the discussion forums regarding Cisco Security products, she participates completely out of her own will during after business hours. Through her engagements on this website, Jennifer states that she is constantly learning from other contributors to the community, and she enjoys the satisfaction of being able to help customers by answering their questions and resolving their issues.
Community participants like Jennifer who have responded to customers have contributed to Cisco’s $80 million in annual cost savings that is attributed to the Cisco Support Community and is a conservative estimate based on TAC case deflection. Based on the number of customer cases resolved, Jennifer has been one of the top contributors since she joined the community in 2010.
How does she manage to integrate her Support Community activities into her day job?
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Tags: ambassador, Australia, best practices, Cisco, Cisco Supporty Community, Customer Support, forums, lessons learned, ScanSafe, security, social media, TAC, Technical Assistance Center
Have you ever woken up in the morning with sweat rolling down your face? With the holidays right around the corner, if you’re one of those people that find holiday shopping stressful, you know what I’m talking about…So does Ernie.
Meet Ernie (in image below). He has had some trouble sleeping lately and when he finally does fall asleep, his dreams are consumed by nightmares. Nightmares about 10 social media practices. Check them out below. Read More »
Tags: best practices, fun, funny, how to, social media, what not to
(almost) real-time social media
We wanted our social media strategy for this year’s Automation Fair to be (almost) real-time; we wanted you to feel like you were attending the event as it unfolded.
Additionally, if you were at the event and weren’t able to see everything, then we wanted you to be able to catch-up on things you may have missed. So if you didn’t make it to our booth on the first day, then you could see a preview of what we had to offer to make sure you visited the second day.
Essentially, this is how we accomplished our goal: Read More »
Tags: Cisco, Manufacturing, Rockwell Automation Fair, social media