Let’s face it; today’skids are more connected than ever before. In fact, according to a study by the Kaiser Family Foundation, children between the ages of 8-18 spend more than 7 ½ hours a day with those electronic devices, not including the hour and a half they spend texting, or the small amount (30 min) they actually talk on the cell phone.
And these kids are truly digital natives. To them, online access is ubiquitous and expected. Internet access is everywhere and like oxygen -- they rely on it, crave it. Whether they tweet, text, update statuses, post pictures, chat and video chat, kids are using their devices to connect, to explore, to share, and yes, to learn. In fact, a new study has shown that users of social networking sites (SNS) such as Twitter and Facebook, are better off socially, are more trusting of other people and are more civically engaged. Even in classrooms today, teachers have found that using technology has increased their student’s motivation, provided new outlets for student’s creativity, and helped the teachers become better organized. (Read more)
Hi! I’m Kati Dahm, and I am interning in with the Social Media Communications Team for the summer. Today marks the end of my first two weeks of working at Cisco, and I can already say that it has been very exciting. I’ve set up my cubicle and my laptop, and met the people in the surrounding workspaces. I’ve already had many valuable learning experiences, from learning how to dial into a WebEx call to where the café is (important!). As I continue my time at Cisco, I will update my readers on my interning adventures- which may not always turn out to be what you expect. Interns have gone to Vegas, made videos and even rapped. Who knows what they’ll have me do?
Facebook was the humble beginning to my social media obsession. I signed up for an account my freshman year of high school, and I was hooked. Twitter was more of a college thing. It was in to tweet about the cool things you were doing with your other friends that were in touch enough to have their own handles. In April, when I got an exciting offer to be an intern at Cisco, I couldn’t say no. This brings me to where I am today, blogging about different companies and how they communicate their news through various channels such as social media tools and corporate newsrooms. I will be examining and analyzing these channels and bringing them back here to determine the best forms of communication that businesses can utilize. In my opinion, this is one of the most important things businesses can do so that they stay engaged in what their target audience is reacting and responding to. I look forward to hearing from you over the duration of my internship, along with any ideas, questions or commentary you may have in regard to my posts.
If you’re an active Twitter user, then you know that working within the confines of Twitter’s restrictive character limit can be tough—what’s the best way to cram in a catchy message, a link, and a few important hashtags without exceeding 140 characters?
I know I’ve struggled to write catchy tweets—sometimes I feel proud of my messages, other times, I feel like they just enter the Twitter stream only to be completely ignored. So I set out to get some advice, and turned to our resident expert, Alex Krasne, for her tips.
Alex is a veritable Twitter expert, having used the service for years, both for personal use as well as through @Cisco_Channels. She offered me some advice on how to get the most out of Twitter, and how to tweet effectively to reach your ideal audience.
In addition to her tips, Alex has advice on how to mind your Twitter manners. Watch her video to see what you need to know to maintain and grow, rather than alienate your followers.
So what do you need to know to use Twitter effectively? Here’s what Alex recommends.
The advent of social media platforms is continually transforming the way organizations interact with customers, build brands, and engage with the world. While certain organizations have eagerly participated in social media as a means to garner long-term marketing benefits, other organizations are hesitant to address employee interaction in the new interconnected world of social media. However, simply looking the other way is no longer a viable option. The statistics are staggering and can’t be ignored: Facebook with over 500 million users, Twitter with nearly 200 million registered accounts, and LinkedIn with 100 million users.
This is a primer on how to help your organization defend itself by identifying the potential risks associated with employee use of social media, providing recommendations on how to mitigate those risks, and sharing Cisco’s approach.
With so many consumer devices and tools creeping into our professional lives, our expectations as employees are changing. The result is increasing pressure on IT departments. To get a better sense for what that really means, we decided to do a quick and informal poll series on our corporate Facebook page to learn how people
View their companies’ IT departments when it comes to adopting consumer, social and mobile tools at work
Use these tools during their typical workday
How about the sample size, you might ask. Within a short amount of time, we received qualified responses from 132 to several hundreds of people, depending on the question. Here are some of the results: