I wanted to dedicate this blog post to sharing the best practices from three of Cisco’s social programs which were recently awarded the 2011 Event Marketer Technology Awards. Cisco Live and the Cisco Event Mobile Application were honored for their excellence with events integration and custom app creation, respectively, while the Global Sales Experience (GSX) campaign was noted for delivering content that was both educational and entertaining. In introducing you to the strategies implemented by each of these award-winning hybrid programs, I hope you find them interesting and useful to apply to your own social campaign, event, or mobile app!
2011 is drawing to a close as I am writing this blog and Cisco is going on company holiday until after January3rd 2012.
I will be taking time off myself to recharge after Christmas before heading off to National Retail Federation 2012 in New York.
I thought I’d wrap up the year with what I think retailers will need to be looking at in 2012.
The Five Areas I think retailers need to pay attention to going forward are:
In the spirit of the holidays, here’s a fun and social spin on the classic, ‘Twas the Night Before Christmas’. May you and your loved ones enjoy your holiday season!
Twas the night before my launch and throughout all of the web,
My influencers were ready, much was to be said.
The hash tags were chosen with delicate care,
Knowing that soon they would be #everywhere!
Because we were global, we chose the right time,
We did not want this conversation to flat line.
Scheduling out tweets and Facebook posts,
We were excited to see which channel generated the most!
When up on my listening center, there arose such a clatter,
I ran to my Radian6 dashboard to see what was the matter!
Looking at my listening dashboard I analyzed what it said,
We had a confused customer, oh Frightened Fred.
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New media and collaboration technologies have the potential to transform higher education in terms of the classroom, the learning process, the relationship between students and instructors, and how institutions conduct academic research. While much of the industry discussion revolves around use of consumer tools and social network sites like Facebook and Twitter and LinkedIn, Cisco’s educational customers also see tremendous opportunity to increase student engagement and drive their own institutional strategies with “enterprise class” social software as well.
Since Cisco first announced Quad, we have had conversations with dozens of colleges and universities regarding the role enterprise social software and Cisco Quad can play in transforming education. Cisco Quad is an enterprise collaboration platform that brings people together to share ideas and content, collaborate on projects, and interact using chat, voice or video, regardless of where people are located.
Below, we’ve outlined four ways in which educational institutions are telling us enterprise social software is helping, or can transform the way learning, research, and academic advisement is crafted, delivered and consumed:
1. The 24/7 interactive classroom: Instructors often struggle to deliver a collaborative environment for their students that is secure and supports multiple access methods such as mobile. Technology like Quad can enable students to interact in a secure, policy-based manner that extends the classroom conversation beyond physical walls. Courses partially or wholly targeted at off-campus students can similarly benefit from enhancing the class-like experience for remote students. For example, at Duke University’s Fuqua School of Business, the cross country MBA students based in the US, England, India and other countries are using Quad to create virtual working groups, find people with common interests, share files or videos with other students working on similar projects and instantly start video conferences or chat sessions. Quad provides students with the ability to interact, ask questions and share ideas with professors/faculty/tutorial assistants anytime, as opposed to only during fixed faculty office hours. It can also drive improved accountability on team projects, as content and comments are tracked in activity feeds and in project communities by both participating students and faculty leads.
2. Serendipitous Research: Quad contains several features, such as an activity feed that compiles microblog posts from students and staff and allows a snapshot view of a person’s current activities. These dynamic updating functionalities can facilitate broader cross-departmental collaboration, for students and researchers alike. Security features ensure that research that needs to be confidential is shared in a secure and safe manner. As researchers update their statuses with exciting discoveries or frustrating problems, or create posts, upload videos or otherwise document their work, this content becomes accessible to hundreds of fellow university researchers through activity feeds and searches, making it possible for providential inter-disciplinary connections to be made and new insights to be generated. Read More »
Tags: 2012, chat, Cisco collaboration, Cisco Education, Cisco Quad, Cisco Unified Communications., collaboration, college, consumer, Duke University, edtech, education, edutech, enterprise collaboration, facebook, Fuqua School of Business, happy holidays, happy new year, higher education, highered, IM, linkedin, MBA, microblog, quad, social, social media, social networking, twitter, video, Voice, voice over IP
As 2011 comes to a close and 2012 begins, we continue our commitment to partners: to your profitability, to building the best partner programs, and ensuring that Cisco remains at the forefront of technical innovation.
What happened this year? Glad you asked! Watch this one-minute video recap of 2011.
Keep reading for event highlights, news links, replays of broadcasts, and notable quotes from this year. Plus, share your holiday traditions with us!
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