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(almost) real-time social media at Automation Fair

(almost) real-time social media

We wanted our social media strategy for this year’s Automation Fair to be (almost) real-time; we wanted you to feel like you were attending the event as it unfolded.

Additionally, if you were at the event and weren’t able to see everything, then we wanted you to be able to catch-up on things you may have missed. So if you didn’t make it to our booth on the first day, then you could see a preview of what we had to offer to make sure you visited the second day.

Essentially, this is how we accomplished our goal: Read More »

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Giving Thanks For The Virtual Lost and Found Box: Social Media

Clip art licensed from the Clip Art Gallery on It’s not everyday that a lost item gets returned to you via your company blog. But that’s exactly what happened to Jeff Squyres, Cisco’s High Performance Network Computing blogger.

Jeff was attending SC’11 (Supercomputing) show in Portland, Oregon last week and the morning after leaving the event-sponsored Alexis Hotel, he received a comment from a staff member at the hotel on his Cisco blog that read the following:

Hi Mr. Squyres,

I was just wondering if you stayed at the Alexis Hotel in Seattle recently and if so, do you think you may have left a pair of pants in your room when you checked out? If so you can let me know if you would like them sent to you and your mailing information. You can also contact the hotel directly at: 206-624-4844.

Have a wonderful holiday!
[Alexis Hotel Staff Member]

Social media has forever changed the way we connect with our customers. Read More »

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The Idea That Changed the World

Once in awhile, an idea comes along that changes everything.

Well, this isn’t one of those ideas. But after 25 episodes of Partner Update, perseverance has to count for something.

The goal of Partner Update was simple: create a short, five-minute newscast that would get partners up to speed on the latest Cisco headlines. While our first go at it was nearly unwatchable, the newscast has grown and evolved and now features a varied medley of news, partner interviews, highlights, and updates.

Of course, Partner Update isn’t just for our partners, it’s about our partners. During our 25 episode stint, we’ve highlighted dozens of extraordinary Cisco partner achievements, from new data centers, to social media campaigns, to cool gadgets and products. We’ve even featured your tweets, videos, and Facebook posts.

Here’s a short trip down Partner Update memory lane featuring partner interviews, bloopers, highlights, and behind-the-scenes footage.

Did you miss an episode or want to suggest something for us to cover? Read More »

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Cisco Systems Ranked #1 Most Engaged Brand on Twitter

Thanksgiving is a special time of the year when we take the time to voice our appreciation for the people in our lives and reflect gratefully on everything we have. With Thanksgiving right around the corner, I’d like to take this opportunity to thank our @CiscoSystems Twitter handle managers for keeping us all in the know and congratulate them for being recognized by as the number one Most Engaged Brand on Twitter. Read More »

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Cisco Partner Marketing Update: Priorities, Campaigns, Social Media, and More

Last week, we held a TweetChat with Cisco’s new Global Partner Marketing VP Amanda Jobbins.

During the hour-long Twitter session, we covered a lot of ground–Amanda’s Partner Marketing priorities, new campaigns for partners, what she heard on her listening tour with partners, and ways that Cisco is helping partners use social media.

We also learned some interesting factoids about Amanda and how she’s adjusting to life in the United States after living in the U.K.

If you missed the chat, we’ve got a recap of what was discussed, including Amanda’s answers to some great audience questions. This is the first of many discussions Amanda plans to have with partners and wants to continue the dialog to ensure that marketing programs reflect what partners need. You can send along questions and comments to her directly @amandajobbins.

We started the chat off with a few interview questions for Amanda to warm up, then answered audience questions:

Q1: What are your key priorities for Cisco Partner Marketing?

@amandajobbins: I have 5 goals: brand/value, online/social communities, marketing enablement, demand marketing, & ecosystem.

Two additional driving principles: communications & partner insight.

Q2: Cloud is the word on everyone’s lips…how are you helping partners market cloud? Read More »

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