Happy 2012, partners! Inspired by Channel Maven’s lively list of resolutions, I began to pontificate on Cisco’s new year’s resolutions for partners this year.
1. First and foremost: profitability.
C’mon, who doesn’t want more profits in 2012? Services now represent 40-50% of Cisco channel partners business, up from 20% five years ago. Our recently created Services Rules of Engagement offers partners a definitive roadmap on how to engage with Cisco Services and maximize your Cisco services investment.
Plus profitability programs like Cisco’s Value Incentive Program (VIP) ensure that you’re rewarded for focusing your practice on Cisco’s architectures. Stay tuned for new signup periods.
Check out the full list of incentives on Partner Central.
2. Helping partners help customers become one with the cloud.
To help ensure partners have a successful Year of the Cloud, Cisco’s Cloud Partner program (with three tracks) will help you prepare for growth in cloud adoption. Combine that with CloudVerse to help you build public, private, and hybrid clouds for customers and you’ve got a winning combo. You can’t lose with the intelligence of the network, the power of the data center, and the flexibility of cloud applications.
3. Work less! Programs and services to make your job easier. Read More »
Tags: architectures, Borderless Networks, cloud, hiring, IT, keith goodwin, marketing, partner, partner velocity, program, smb, social media, talent, VIP
My colleague Peter recently wrote a great blog about Thomas Edison’s predictions for 2011, which he made in 1911. While Edison didn’t predict Social Media, I thought it would be interesting to post some predictions on the subject for 2012 from an article on socialmediaexaminer.com — and the predictions’ possible influence on our blog: Read More »
Tags: 2012 predictions, Cisco, Manufacturing, social media, social selling
I wanted to dedicate this blog post to sharing the best practices from three of Cisco’s social programs which were recently awarded the 2011 Event Marketer Technology Awards. Cisco Live and the Cisco Event Mobile Application were honored for their excellence with events integration and custom app creation, respectively, while the Global Sales Experience (GSX) campaign was noted for delivering content that was both educational and entertaining. In introducing you to the strategies implemented by each of these award-winning hybrid programs, I hope you find them interesting and useful to apply to your own social campaign, event, or mobile app!
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Tags: award, best practices, Cisco, Cisco Events, Cisco GSX, cisco live, Event Marketer, events, Global Sales Experience, mobile app, social media, Technology Awards
2011 is drawing to a close as I am writing this blog and Cisco is going on company holiday until after January3rd 2012.
I will be taking time off myself to recharge after Christmas before heading off to National Retail Federation 2012 in New York.
I thought I’d wrap up the year with what I think retailers will need to be looking at in 2012.
The Five Areas I think retailers need to pay attention to going forward are:
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Tags: Cisco, cloud, customer service, NRF, omnichannel, pricing optimizaion, retail, retailing, social media, tablet
In the spirit of the holidays, here’s a fun and social spin on the classic, ‘Twas the Night Before Christmas’. May you and your loved ones enjoy your holiday season!
Twas the night before my launch and throughout all of the web,
My influencers were ready, much was to be said.
The hash tags were chosen with delicate care,
Knowing that soon they would be #everywhere!
Because we were global, we chose the right time,
We did not want this conversation to flat line.
Scheduling out tweets and Facebook posts,
We were excited to see which channel generated the most!
When up on my listening center, there arose such a clatter,
I ran to my Radian6 dashboard to see what was the matter!
Looking at my listening dashboard I analyzed what it said,
We had a confused customer, oh Frightened Fred.
Read More »
Tags: Holidays, poem, rap, social media