I was recently on a panel entitled “It’s 12 o’clock. Do you know where your buyers are?”at the In2 Summit and the question of the panel immediately struck me as already answered long ago. The topic: does content marketing work and can you reach the right people? One of my fellow panelists, Mark Stouse, VP of global communications and customer connect at BMC Software said something that really hit home. According to him one of our biggest issues as communicators right now is trust. At first I didn’t understand what he meant but then realized he is absolutely right. With social media there is a lot of noise, so our goal is to stand out and gain our audience trust. We can do this with the content we create and by engaging with them on the social channels they are on. Read More »
It’s the holiday season, and ’tis the season for giving!
Since one-third of donations occur in the month of December (source: Network for Good, Chronicle of Philanthropy), digital plays an increasing role in expanding the reach of requests for donations, in creating a propensity to give, and in delivering connected experiences that even themselves provide community benefit.
Known as ‘digital philanthropy,’ more and more donations are digital and utilizing mobile, social media, web and video. Growth of online donating has increased to 11.8% year-over-year, while overall giving increased 3.8% (source: Blackbaud, Charitable Giving Report: How Nonprofit Fundraising Performed in 2012, February 2013).
Easy Giving via Text Message
Donations come in all sizes and packages. The one we often hear about most is donating money via text message. To donate for typhoon relief in the Philippines via the Salvation Army, for example, all you need to do is text TYPHOON to 80888. And with just a click or two you’ve made a contribution. Quick, simple and immediate.
80% of survey respondents [administered by MIT/Sloan and Cap Gemini] believe that their companies need to go through a significant digital transformation. However, 63% of those respondents also believe that their current pace is too slow.
Sound familiar? Is your company moving too slowly? Are you moving at all?
I heard these stats while attending the recent Digital Leaders Summit in San Francisco. Aimed at those responsible for guiding their enterprises into the new digital future, the summit highlighted trends, best practices and case studies from a number of media and other companies including leaders from The New York Times, The Economist, Turner Broadcasting, Jump Associates, Coca-Cola, The LA Times, Politico, and others.
It’s hard to believe that over eight years have passed since I started working with Cisco. Along the way, I learned so much from peers, the industry, and about myself. As I get ready to pursue a new adventure outside of Cisco, I wanted to share some key learnings I think may be helpful to other digital and social media professionals and give a shout out to a few people!
Top 5 Learnings for Any Digital and Social Media Professional
- Carve out an individual online persona that is true to yourself and is relatable to the audience.
- We all have expertise to offer in our roles and throughout the socialsphere. Share this knowledge and make an impact in a collaborative way. It may take time, so patience is a must. Look for ways to share and interact with others, where ever its most comfortable for you. (I personally find LinkedIn, Twitter, blogging, and Pinterest to help me create and develop these relationships.) Read More »
Tags: Cisco, ciscosmt, content marketing, digital, education, Executive, information-sharing, learning, mentoring, mobile, social, social learning, social media, social media strategies, social networking, training
Thank you to everyone that participated in the Let’s Chat! #Ciscosmt Series 2014 Digital and Social Media Trends Twitter chat. What a lively discussion and a special thanks to our guest Molly McHugh (@iammollymchugh), Web and Social Section Editor at @DigitalTrends. She really helped outline trends we should watch out for in several key areas from the way we use social media channels to impact of big data.
Check out this transcript and let us know your viewpoints for 2014 digital and social media trends! And stay tuned for more 2014 #Ciscosmt activity details by following the Cisco Digital and Social blog and the #Ciscosmt hashtag!
Let’s Chat! #Ciscosmt Series: Engaging Employees in Social Media Twitter Chat Transcript Read More »
Tags: 2014, Big Data, Cisco, ciscosmt, content marketing, digital, education, Executive, information-sharing, learning, Listening, measurement, mentoring, mobile, social, social learning, social media, social media strategies, social networking, training, trends