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Bridging the Gap Between Social Media and Hashtags With a New Social Chat Program #CiscoChat

#CiscoChat

 

 

 

Social chats are not new. What we’re doing differently is creating a regularly scheduled program that is platform-agnostic, and leverages a single hashtag to enable discussions over Twitter, Google+ Hangouts on Air, podcasts and more. Our new #CiscoChat program not only unites customers, partners and influencers together to discuss technology and business trend topics in real time, but it enables our audience to continue the conversation with Cisco and the social media community, even after a social chat event ends.

What You Can Expect:
#CiscoChat events will take place live on Twitter and Google+ Hangout On Air, and will feature Cisco spokespeople, thought leaders, technical experts, analysts, partners, Cisco Champions and customers from around the world. Topics will range from collaboration disruption to women in STEM to security implications for the Internet of Everything and more.

How To Participate:

  • Follow the discussion, contribute questions, and submit comments by using the #CiscoChat hashtag in your social media posts.
  • Check the full calendar for upcoming #CiscoChat events at cisco.com/go/ciscochat.
  • Email ciscochat@cisco.com to let us know how we can improve the experience for you and recommend topics for future #CiscoChat events.

We look forward to chatting with you!

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3 Tips for Driving Better Engagement with Your Facebook Audience

In recent years, organic reach on Facebook has seen a strong decline. Reach is defined as the number of people who have seen your post. On your personal Facebook, you aren’t going to see this number, but for anyone running a Facebook page – this is an important number.

The challenge for social media marketing started a few years ago when Facebook began suppressing the reach of posts from Pages. Organic reach started to decline as early as 3 years ago. In 2012 = between 15-20% of people who had “liked” your Page saw organic posts. In 2013 that number dropped to ~10% and by 2014 it dropped to 1-3%.

This left many social media marketing teams with no choice but to “pay to play”. Facebook started to offer a “Boost Post” option at the same time it started to suppress organic reach. Boosting a post raises the percentage of people who have liked your page who get to see your post in their News Feed.

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Cisco Global Cloud Index: Innovation and Integrated Experience Are Keys to Driving a Successful Campaign

For the past four years, Cisco has been at the forefront of forecasting trends in global and regional data center traffic, data center virtualization, cloud computing and more. And in those years, a quick press release, perhaps a timed blog post and a bit of industry buzz have herald the arrival of a new Global Cloud Index (GCI) study. But, with the fast-paced accessibility of social media and news being just a quick “like,” “share,” or “tweet” away, our social media team knew the changing landscape called for an evolution in how the fourth annual GCI study would need to be promoted and shared.

Often one of our most anticipated releases, the Cisco Global Cloud Index (GCI): Forecast and Methodology, 2013 – 2018 (GCI) is an informative – but fairly lengthy – document. Not wanting this to become an obstacle in sharing the study’s key findings, we set out to promote the study findings in an entirely new way, harnessing the power, flexibility in trying new approaches, and extended reach of social media.

Cisco’s social media team knew it would take an innovative campaign to (1) promote the numbers-heavy study findings, (2) showcase the data relevance, and (3) maximize awareness potential as well as thought leadership for the GCI release. Considering the targeted audience – bloggers, analysts, media, government regulators and service providers – the team created sixteen distinctive and “shareable” digital assets. In coming up with the social media strategy, the team considered the following: Read More »

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Community Manager: Digital Maven

The expectations on the modern marketer are ever-increasing. 

The list of skills required includes the classics:

  • market research
  • creative writing
  • attractive branding
  • engaging event management
  • seamless customer support

Add these relatively newer skills:

  • crisp digital photography
  • smooth video
  • webpage coding
  • real-time social media listening
  • business analytics
Community Manager Appreciation Day

Cisco Community Managers sharing selfies on Community Manager Appreciation Day. #CMADselfie

The community managers behind the brands you continue to support are able to do all of the above.  Otherwise, you wouldn’t be happy with the brand.  Branding is all about making you happy.

Read More »

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Social Best Practices for Events and Conferences

Tradeshows and events are practically synonymous with the technology industry – after all our industry produces some of the largest ones in the world. Whether it’s unveiling new products or participating in keynote sessions, today’s conference experience does not begin and end on the show room floor.

Rather, social media is the heartbeat of the event – shaping how attendees, partners, influencers and customers experience the show in real-time.

In my role at Cisco, I’ve seen first hand how the power of social media can drive the tradeshow experience. Whether it’s hosting a tradeshow, such as Cisco Live, or participating in an industry event, here are some social media best practices to consider as you prepare for your next show:

Social in Command

In 2013, we debuted the Cisco Live Social Media Hub – the first-of-its-kind social command center. The Social Media Hub not only monitors and reports on event and industry conversations, but also offers deep insights into how in-person attendees and external audience members engage before, during and after with the show.

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For example, since the Hub is staffed with social media engagement experts, graphic designers, analytics specialists and logistics personnel, we can capture real-time data trends and use the insights to guide the development of engaging content and socially shared graphics.

The results have been nothing short of astounding:

  • On average, the number of impressions generated per day during Cisco Live US 2014 (#CLUS) totaled nearly 59 million.
  • Comparing the use of #CLUS in 2013 vs. 2014: #CLUS was used 35,500 times in 2013 and 47,365 times in 2014; an increase of over 33% year-over-year.
  • Two Cisco executives Trended NATIONALLY on Twitter during their keynote with the high volume of social engagement; all organic – no paid.

Recently, we have begun rolling out localized versions of the Hub to support other Cisco Live events around the world, such as Cisco Live Melbourne (#CLMel) in March. Although smaller in scale, the localized versions pack a serious social punch – bringing participants closer to the action than ever before.

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Stealing the Social Show

It might be easy for Cisco to be front and center in social conversations at our own events, but how can we rise above the noise and make a social impact at some of the largest tech tradeshows around the globe, such as the Consumer Electronics Show (CES) and Mobile World Congress (MWC)?

Our teams have seen stellar results from engaging live-tweets, the development of real-time content creation, such as videos and graphics for social sharing and more.

For example, as a result of our social media efforts at this year’s Consumer Electronics Show (CES), Cisco received a total of 4,002 conversations, with an estimated 13.8 million impressions! These figures support the fact that strategic and insightful social content can help brands stay top-of-mind in a highly-competitive social environment.

Stay tuned as I share more social media best practices in future posts. In the meantime, be sure to leave a comment and share your thoughts about what makes social media a success at tradeshows and events.

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