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One Word That Will Change Your LinkedIn Profile Forever

LinkedIN logoIt’s no secret. I’m nuts about social media. (I lead the Cisco Careers “Life at Cisco” social media strategy.) Word gets around, so people who aren’t as nuts about social media ask me for advice. I love helping them, because when you’re passionate about something, you want others to be passionate about it.

One of the biggest questions I get asked is about how to make a great LinkedIn profile. There are lots of tips out there – have a great profile picture, fill out all the sections of your profile, etc. However, there’s one word that I tell people will change the way they think about their LinkedIn profile.

Here it is. You ready for it? The word is “keywords.”

Carmen's LinkedIn profile

My LinkedIn profile, full of keywords!

LinkedIn is the Google Search of the professional world. If a hiring manager is looking to fill a role, they’re going to search for keywords. If a job seeker is looking for a new role, they’re going to search for keywords. If someone wants to network with their peers, reach out for new opportunities or build their contacts in a certain area, they’re going to search for keywords.

That’s why your LinkedIn profile better be filled with keywords.

Ask yourself this: “What are the words or phrases that best describe what it is I do.” (Or, if you’re early in your career, what you WANT to do.) Not sure what keywords are right for you? Do a LinkedIn search using the keywords you THINK you want to use, and look at the profiles that come up on the first two pages. Do those people represent what you’re looking for? Or, look at the profiles of people who you feel represent your chosen field. What keywords do they use?

Once you’ve got your keywords, you need to start building them into your profile.

1. Start with the Skills section of LinkedIn. (Go to Profile -> Edit Profile -> Scroll to Skills -> Click “Add Skils” box.) Enter your skills (which should be your top keywords). Now, LinkedIn will start asking your connections to endorse you for those skills/keywords. The more endorsements for those skills/keywords, the higher you’ll come up in search results for those skills. For example, my top two keywords are “social media marketing” and “social media.” I have the most endorsements on those two skillsets.

2. Now, look at your LinkedIn Headline (the short section under your name on your profile.) Are your top skills listed? If not, put them there. (Go to Profile -> Edit Profile -> Scroll over headline -> Click Pencil button to edit.) This area doesn’t have to be your title (we all know that sometimes a title says nothing about our skills.) The edit box even gives you the opportunity to see examples or what other people in your industry are doing. (Let’s hope they’re using keywords!)

3. Now, tackle your summary. Your summary is your chance to show your personality, while incorporating your keywords. Make sure when you use your keywords, you’re doing them in a way that makes sense so people don’t get annoyed. (For example, I didn’t write “social media” 50 times in one paragraph.)

4. Is your experience section filled out? Make sure that your experience section uses action verbs, is results-oriented, and features your keywords.

That covers the basics, but I’m going to go past LinkedIn 201 to LinkedIn 301 with my last tip, for those of you who are now so excited that you want to rank on the top search page for your keywords if it’s the last thing you do.

As you grow in your career, your keywords should be what people recognize you for – your areas of expertise. Pay it forward, and share your expertise with others. LinkedIn allows you to create what is essentially a blog post that is tied to your LinkedIn profile. (Go to your Home page, select “Write a Post.”) What should you write about? Your keywords. Share knowledge. Share projects. Share learnings. Share mistakes. When you write these posts, use your keywords.

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#CiscoChat: Managing Shadow IT

Shadow IT is far from a new phenomenon; but the truth is that most IT leaders have little visibility in to the full costs of these services and the risk they represent. And with this gap comes the absence of a proactive strategy for addressing the issue.

Cisco Chat - Shadow ITCompanies are using up to 15 to 22 times more cloud services to capture and store critical data than CIOs and other IT leaders are aware of – or have authorized. This phenomenon, known as Shadow IT, is a growing concern for IT leaders. So much so, that our next #CiscoChat on Tuesday, September 22 at 10:00 a.m. PST will bring together a team of experts to discuss the extent of Shadow IT challenges and the solutions leaders can use to address them.

On average, IT departments estimate their companies are using an average of 51 cloud services, when it’s more like 730 cloud services that are being used. And with this increased use of cloud services comes increased security concerns. Sensitive customer data, private company information – you name it – are all potentially at risk when employees step out on their own cloud service adventures. Risks to brands, compliance measures, business continuity and finances are also very real possibilities.

Shadow IT is growing. So what are the answers to this ever-growing concern – and how can IT align better align itself with other departments to minimize the risk? This #CiscoChat led by @CiscoCloud and joined by Ray Wang (@rwang0), principle analyst from Constellation Research, Bob Dimicco (@robertdimicco), leader of Cisco’s Cloud Consumption Service Practice, along with Ken Hankoff (@khankoff), leader of Cisco IT’s Cloud Application and Service Provider Remediation (CASPR) Group, will attempt to answer these questions and field responses from our online community. Join us on Twitter for the #CiscoChat on  #ShadowIT on Tuesday, September 22 at 10:00 a.m. PST.




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#CiscoChat: Discover Intercloud with Peak 10 and Cisco

There are numerous reasons organizations look to extend their data centers. More dynamic and flexible computing needs and increasing storage capabilities are just a couple. And while this can sometimes prove a challenge for organizations, our Intercloud solution has given customers the freedom to expand their data centers, without compromising security, established user policies or workload control.

To understand how Intercloud provides all of these benefits, understanding exactly what Intercloud is (and what makes it up) is key.

Intercloud is the only globally connected network of clouds capable of delivering secure cloud applications and infrastructure anywhere in the world. Most importantly, Intercloud provides the critical “Three Cs” that CXOs and CIOs desire when looking to expand their cloud offerings and capabilities:

  • Choice– CXOs and CIOs can choose cloud based on how they want it and desire to integrate it.
  • Compliance– Intercloud’s flexibility makes it easy to comply, locally and globally.
  • Control– Intercloud can be monitored and controlled across every service, from every location.

Recently, Cisco partner Peak 10 achieved the Cisco Cloud Provider Certification with a Cisco Powered Cloud Infrastructure-as-a-Service (IaaS) designation. With this designation, Peak 10 is poised to play three pivotal roles within Intercloud. During our next #CiscoChat on August 27 at 2:00 p.m. EST, we’ll explore Intercloud, the three strategic elements that make it up and dive deeper into the three roles Peak 10 will play in Intercloud.


Guided by Cisco’s @CiscoPowered moderator channel, Peak 10’s Director of Strategic Alliances Reggie Harris and Cisco’s Business Development Manager Kunjal Trivedi will field questions and offer insight into Peak 10’s and Cisco’s partnership.

At this year’s CLUS event, Peak 10’s live, real-world use case demonstration with Intercloud was one of the gathering’s most buzz-generating experiences. Presenting “Are Hybrid IT Solutions in Your Future,” Peak 10, a recent recipient of the Cisco partner award for Cloud Provider of the Year: US, demonstrated when and why organizations should consider hybrid IT solutions.

Peak 10’s development of an enterprise-class application, aided by Cisco’s hybrid cloud embedded within the Intercloud fabric, gives organizations increased ability to combine workloads across their chosen public or private clouds.

Be sure to join us on the upcoming #CiscoChat on August 27 at 2:00 p.m. EST to learn more about Intercloud and to see how Peak 10 solutions add to its offerings.

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#CiscoChat: Future of Service Provider Deployments in the Internet of Everything Era

Cisco_Chat_Future_LINKEDIN (4) Rehanna

In the world of service providers and networks, the demand for new and better services continues to grow. As more services and applications migrate to the Cloud, service providers will continue to play a crucial role in delivering quality experiences and performance at the speed businesses and consumers demand. What emerging technologies, trends, and unique opportunities are transforming the way next-generation services are developed?

The growth of video, wireless mobility, Internet of Everything (IoE), and cloud services presents both business opportunities and security challenges. To take advantage of these new opportunities, service providers are adopting open and programmable network architectures that increase business agility and lower costs.

Cyber risk, however, must be addressed. Adversaries are exploiting the growing attack surface presented by new services, expanded network connections, and device proliferation. Legacy security approaches have not kept pace with evolving network architectures or the changing threat landscape.

During our next #CiscoChat on Wednesday, Aug. 19 at 10:30-11:00 a.m. PST, followed by a Periscope session at 11-11:30am PST, @CiscoSP360 will moderate a discussion on how to prepare your service provider business to thrive. The discussion will explore all the latest service provider technology news and looking ahead in deploying orchestration and virtualization to be more agile, reduce costs and generate new revenue. Read More »

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#CiscoChat: The 2015 Cisco Midyear Security Report

The Cisco 2015 Midyear Security Report provides an overview of key threats observed in the first half of 2015, along with insights on current and future trends and advice for organizations that utilize security solutions and services. Coinciding with a theme, The Innovation Dogfight between Attackers and Security Vendors, this year’s report is a clear realization that just as quickly as network security personnel and CXOs innovate their security measures, adversaries and their malware seem to be several steps ahead.

Join our next #CiscoChat on Thursday, August 13, at 10:00 a.m. PST: @CiscoSecurity hosts Talos technical leader, Craig Williams, to discuss the report’s findings and implications for organizations and attack defenders.

TW_CiscoChat Security_MidYear Report Read More »

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