The Cisco social media marketing team was on the ground in Austin for the SXSW Interactive Conference and the second ever #CiscoChat. The team engaged with participants onsite and over social media, teeing up an announcement around our new collaboration service–Cisco Spark–by asking participants how they collaborate with coworkers on the go.
We also had several influencers join us onsite, including former Mashable co-editor and CAPTIOLOGY author Ben Parr. Always keeping a finger on the pulse of new platforms and trends, Ben answered questions with us live and streamed the event on Meerkat to nearly 100 attendees.
Throughout the day, we saw hundreds of mentions of #CiscoChat, which went trending on Twitter in Austin!
The Cisco social team with Ben Parr, author of CAPTIVOLOGY
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Tags: Cisco Spark, ciscochat, events, Project Squared, social media, sxsw, sxswi
Whether you’re four or forty, fear is an emotion that we have all experienced. But as we grow older, childhood frights like the monsters we’re convinced live under our beds give way to more ‘adult’ fears that keep us from taking risks, seeking adventure and pursuing our goals and dreams.
As women continue to explore and define what it personally means to ‘Lean In’ and seek inspiration for conquering fears and achieving goals, Cisco’s Women of Impact team used an interactive (and inspiring) #CiscoChat to explore what empowers women to ‘Be Fearless.’
Led by myself for the Cisco’s Women of Impact conference, Catalina Kowal from Cisco’s Empowered Women’s Network, Cindy Cooley & Chris Herl from Cisco’s Men for Inclusion, over 100 women engaged in the real-time ‘Be Fearless’ #CiscoChat, connecting and sharing ideas on living a life full of passionate pursuits in the absence of fear. They discussed their fearless role models, the risks that have paid off for them , what inspires their fearless career pursuits – and much more.
So what were the takeaways? We’ve pulled a few key insights, keen observations and powerful stories Read More »
Tags: #BeFearless, Business Trends, ciscochat, Social Chat, social media
Social chats are not new. What we’re doing differently is creating a regularly scheduled program that is platform-agnostic, and leverages a single hashtag to enable discussions over Twitter, Google+ Hangouts on Air, podcasts and more. Our new #CiscoChat program not only unites customers, partners and influencers together to discuss technology and business trend topics in real time, but it enables our audience to continue the conversation with Cisco and the social media community, even after a social chat event ends.
What You Can Expect:
#CiscoChat events will take place live on Twitter and Google+ Hangout On Air, and will feature Cisco spokespeople, thought leaders, technical experts, analysts, partners, Cisco Champions and customers from around the world. Topics will range from collaboration disruption to women in STEM to security implications for the Internet of Everything and more.
How To Participate:
- Follow the discussion, contribute questions, and submit comments by using the #CiscoChat hashtag in your social media posts.
- Check the full calendar for upcoming #CiscoChat events at cisco.com/go/ciscochat.
- Email firstname.lastname@example.org to let us know how we can improve the experience for you and recommend topics for future #CiscoChat events.
We look forward to chatting with you!
Tags: Business Trends, ciscochat, Social Chat, social media
In recent years, organic reach on Facebook has seen a strong decline. Reach is defined as the number of people who have seen your post. On your personal Facebook, you aren’t going to see this number, but for anyone running a Facebook page – this is an important number.
The challenge for social media marketing started a few years ago when Facebook began suppressing the reach of posts from Pages. Organic reach started to decline as early as 3 years ago. In 2012 = between 15-20% of people who had “liked” your Page saw organic posts. In 2013 that number dropped to ~10% and by 2014 it dropped to 1-3%.
This left many social media marketing teams with no choice but to “pay to play”. Facebook started to offer a “Boost Post” option at the same time it started to suppress organic reach. Boosting a post raises the percentage of people who have liked your page who get to see your post in their News Feed.
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Tags: social media, social media marketing
For the past four years, Cisco has been at the forefront of forecasting trends in global and regional data center traffic, data center virtualization, cloud computing and more. And in those years, a quick press release, perhaps a timed blog post and a bit of industry buzz have herald the arrival of a new Global Cloud Index (GCI) study. But, with the fast-paced accessibility of social media and news being just a quick “like,” “share,” or “tweet” away, our social media team knew the changing landscape called for an evolution in how the fourth annual GCI study would need to be promoted and shared.
Often one of our most anticipated releases, the Cisco Global Cloud Index (GCI): Forecast and Methodology, 2013 – 2018 (GCI) is an informative – but fairly lengthy – document. Not wanting this to become an obstacle in sharing the study’s key findings, we set out to promote the study findings in an entirely new way, harnessing the power, flexibility in trying new approaches, and extended reach of social media.
Cisco’s social media team knew it would take an innovative campaign to (1) promote the numbers-heavy study findings, (2) showcase the data relevance, and (3) maximize awareness potential as well as thought leadership for the GCI release. Considering the targeted audience – bloggers, analysts, media, government regulators and service providers – the team created sixteen distinctive and “shareable” digital assets. In coming up with the social media strategy, the team considered the following: Read More »
Tags: #CiscoGCI, Instagram, short form content, social media, social media campaign, vine