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Accelerate Sales with Marketing Velocity Social Media Resources

At Cisco, we view our relationship with Partners as symbiotic. We do all we can to equip you with the tools, resources and support you need to be successful. One of the ways we do this is through the Cisco Marketing Velocity Program.

The program contains a variety of free tools, resources and events that our partners can use to augment your marketing efforts and accelerate sales. These include On-the-Air learning webcasts, demand generation and outbound marketing resources, and social media best practices. You can also become a Partner Marketing Professional by completing the curriculum.

At Cisco, we create integrated marketing communications (IMC) plans, focused on developing marketing strategies and campaigns that weave together all of the different marketing disciplines – advertising, PR, promotion, assets and especially social media – with the end result of driving Cisco branding in everything we do. This approach is exactly what Sherri Liebo talked about in her Super Voice blog. Read More »

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Cisco Partner Weekly Rewind – August 22, 2014

August 22, 2014 at 7:30 am PST

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

This week Cisco won several of CRN’s Annual Report Card (ARC) awards presented at this week’s XChange event in San Antonio.  Faisal Hanafi, Steve Benvenuto and Ricardo Moreno (@RicardoMoreno) from Cisco were on hand to receive the honors.

We take great pride in winning these awards, but all of us at Cisco realize that we don’t win awards like this without the efforts of loyalty and our partners. We are only successful when you’re successful!

With a focus on “Elevating the Customer Experience,” the XChange event brought together a strong line-up of speakers, favorite great example being Seth Mattison of FutureSight Labs who talked about how we build connections are changing in the Digital Age. I also appreciated the insight of Gary Pica from TruMethods and the idea of unlocking your personal super power.

You can read all about both of these speakers and all the other exciting speakers from earlier posts. The team and I enjoyed meeting with many of you in Texas and we look forward to our next face-to-face event – the Best of Breed (BOB) Conference in October. Read More »

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Innovations that Matter: The Future of Public Sector IT Consumption – From GovLoop Founder, Steve Ressler

It’s hard to believe that, just a few years ago, most government employees could only access email from their primary desktop computers. Even those with the ability to access their enterprise e-mail accounts from other devices could only view new messages; archives were stored locally on their desktops. Now it is possible to check email from multiple locations and on multiple devices – 24 hours of the day.

Email was really just the beginning. We’ve arrived at a new technology-consumption landscape – powered by cloud, mobile and even social media – that is fundamentally changing the way we use and purchase information technology tools.

Read More »

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Cisco Focus: The Year in Review

July 21, 2014 at 5:59 am PST

Everyone loves “year in review” articles, slideshows and wraps, right? Well, I do. Cisco’s fiscal year ends July 26, so I thought it would be an appropriate time to give our fiscal year in review for the Cisco Social Media team and all the great content that we produce week-in and week-out.

We created and run “The Network: Cisco’s Technology News Site.” This is where we have great journalists writing stories about the impact that technology has on your life or your business. We also create short, informative videos that highlight Cisco Innovators, our Leadership team, and other video series like “My Networked Life” or “City of the Future: Songdo, Korea.” And, whether you are a customer or partner…or are just interested in technology, we invite you and encourage you to take our content for your own site and re-use it or share it.

Last August, we launched our monthly digital magazine entitled “Focus.” Each month we do a deep dive on technology topics that we care about and that the industry cares about. You can see all the issues here.

Our Top 3 Issues this year:
1.       Technology in Education
2.       Women in Tech, and Read More »

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Smart Companies Go Beyond Social Listening

Recently Sprinklr asked me how companies today are in trouble if they’re not keeping up with social disruption. Which led me to consider:  What makes a company smart when it comes to being social?

Answer:  Smart companies recognize three things…

Customers’ social expectations continue to rise. More and more consumers and B2B buyers are contacting brands through social media. Brands that fail to meet social expectations risk alienating a large portion of customers.

Offering social support to your customers brings valuable insight – and can help or hurt your brand depending on how you do it. Our customers give and get help from each other on social platforms. If you listen in and listen carefully, it’s a tremendous source of insight to provide a better experience and a better product.

The changing role of marketing means you can’t afford to ignore social selling. Recent ITSMA research shows 85 percent of B2B buyers use social media during the purchase process. Smart marketers begin discussions with buyers on their own terms and in the social environments where buyers seek information.

For more on this topic, please see my article in Sprinklr’s new Social@Scale Journal, available for download here.

Please share your thoughts in the comments section or via Twitter @KarMWalker

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