social media

December 21, 2012

DIGITAL AND SOCIAL

Cisco Social Media Marketing – Top 5 Social Media Programs for 2012!

5 min read

2012 has been a great year for social media marketing at Cisco! The organization as a whole is really starting to experience the value of social intelligence, social engagement and social reach which were our key objectives this past year. We have had so many wonderful achievements this past year but I’d like to reflect […]

December 20, 2012

RETAIL & HOSPITALITY

Big Data Could Spawn a Retail Revolution

2 min read

Success in retail hinges on a deep understanding of consumers. Anticipating their wants and needs — then offering the right product, in the right place, at the right time, and for the right price — has always been paramount. To truly understand today’s consumer, however, retailers need to address a new dimension that is challenging […]

December 19, 2012

DIGITAL AND SOCIAL

A Social Opportunity is Knocking #CiscoListens

3 min read

A social opportunity was knocking but it was hard to hear, buried under thick layers of social noise and harder to reach by the right people with the right message. Cisco knew customers wanted to engage and were using social media tools to ask questions and share about products and services. But  knowing what people […]

December 18, 2012

EXECUTIVE PLATFORM

The Smartphone Gets Which Side of the Bed?

2 min read

A whopping 90% of young people use their smartphones to help them face the day …often BEFORE they get out of bed. Even before a cup of coffee, young people grab their smartphone. They’re checking it for emails, texts and social media updates. The phone has become as much a morning ritual as the toothbrush. […]

December 17, 2012

DIGITAL AND SOCIAL

Social Media Tips in Bite-Sized Packaging

3 min read

As the year is drawing to a close, I like to reflect on the friendships and professional relationships I have built and nurtured over the year. There are many people and organizations that come to mind and it would be too long to list them all. Let’s just say, it’s been a wonderful year and […]

December 12, 2012

SECURITY

Bringing Up the Social Media Baby

3 min read

According to a Nielsen study, social media is no longer in its infancy.  No kidding. During the November military confrontation between Israel and Hamas, social media played a very grown-up role.  What distinguished it from past politically-charged social media exchanges was the participation of state and pseudo-state spokespersons.  Official announcements were issued by the Israeli […]

December 3, 2012

DIGITAL AND SOCIAL

New Cisco Social Media Listening Center #CiscoListens

3 min read

Listening is our “North Star” and here at Cisco we are using insights from social listening to help guide and inform our social media strategy and enable meaningful engagements with our customers. Thanks to everyone who joined us on October 24th for the launch of our new Social Media Listening Center in the Executive Briefing […]

November 28, 2012

DIGITAL AND SOCIAL

5 Nuggets to Make Sense of the Crazy World of Social Media

2 min read

I presented at the BtoB Networking Breakfast (#BtoBNet) today and wanted to share my slides in this blog along with some food for thought based on my presentation: Not all social media participants will converse, comment or create. The Forrester social technographics ladder outlines 6 active social participation categories that also include people that are spectators […]

November 25, 2012

DIGITAL AND SOCIAL

Headed to work to do some holiday shopping? Welcome to Cyber Monday.

3 min read

 Getting online — not just in line — to find the best deals. This holiday shopping season, brick-and-mortar stores are out to match e-commerce sites with the latest and deepest discounts, and even encourage in-store shoppers to buy online. About 85% of online retailers will offer special promotions on Monday when people return to work. And now there’s an entire […]