social media

February 20, 2013

DIGITAL AND SOCIAL

Capturing B2B Audiences on Valentine’s Day Using #RealTimeMarketing

On February 14th, it’s hard to keep your mind focused on work. If you’re like me, you were wondering if the flowers, candy, and teddy bear you ordered would get delivered to your wife on time, or if the butcher would have any steaks left by the time you made it to the market after […]

February 19, 2013

DIGITAL AND SOCIAL

Cisco Social Media for Savvy Marketers Event – April 18 & 19, 2013

What are you doing on April 18 & 19th, 2013? Mark your calendar for a social media event with Cisco! This event is titled Social Media for Savvy Marketers. You can join this event live or connect via our live webcast. Registration is required. Hurry because space is limited for this free event! Some of […]

February 18, 2013

SECURITY

Sovereignty and the Internet

Add this to your list of parties spoilt by the Internet revolution: national sovereignty. We all know that the borderless nature of the Internet is stretching longstanding technical and legal definitions. But recently, my colleague Richard Aceves and I got to talking about the mish-mash that social media is making of culture, language, and national […]

February 6, 2013

DIGITAL AND SOCIAL

Pinning Down Pinterest Best Practices

Oh the joys of pinning new ideas, trends, videos, and so much more on Pinterest! I’ll admit it…I have a little obsession, racking up thousands of pins between professional and personal Pinterest accounts. Just like Twitter, LinkedIn, Facebook, and other social media channels, Pinterest has its own culture and communication style. After countless hours of […]

January 28, 2013

DIGITAL AND SOCIAL

Happy Community Manager Appreciation Day: Recognizing the Dedication of Our Community Managers

2 min read

It’s that time of year again when we recognize and celebrate the work of so many unsung heroes, the Community Managers. Community Manager Appreciation Day is celebrated globally on the 4th Monday of January and was started back in 2010 by Jeremiah Owyang. I joined the Cisco Global Social Media team in March of last […]

January 28, 2013

DIGITAL AND SOCIAL

Connecting the Customer Experience Through Social #CiscoListens

2 min read

Integrating Social Media Channels into Existing CRM Systems and Processes The year is 2024, and you just walked into a department store to return a pair of jeans. As you enter the store, the near field communication (NFC) chip in your smartphone tells the store who you are because you have enabled the privacy settings […]

January 18, 2013

RETAIL & HOSPITALITY

Building Trust in the Expanding World of Big Data Retailing

3 min read

These days, the generation of data has become almost as constant as breathing. With every click or swipe, today’s mobile, hyperconnected consumers exhale an ever-expanding trail of digital details, revealing troves of information about their wants, needs, interests, well-being, and aspirations. All of that data offers great promise for retailers looking to know their customers […]

January 15, 2013

DIGITAL AND SOCIAL

Train Employees And Yield Higher Social Media Results

2 min read

Here we are…just into the third week of 2013 and questions of how we will use social media in more strategic ways, or measure more effectively, or take our efforts to the next level are already heating up. Goals, aspirations, expectations, responsibilities, commitments…the list goes on. Is your head spinning yet? While it may seem […]

January 11, 2013

EDUCATION

New Year’s Resolution: Digital Diet

2 min read

Today’s students are connected. This past holiday break, I was reminded just how much Gen Y (18-30 year olds) requires anytime access to the tools in their life. I came to the realization that board games and cards may become a thing of the past.    If you don’t have a smartphone and/or tablet, you’re considered […]