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And The Winner Is….

Social media strategies differ for all companies and we all know the key to social is to have great content to amplify. So what happens when you have a team that not only produces great content but also has great social media tactics? Awards! Congratulations to Cisco’s Corporate Communications Social Media team for two big wins. Our small and mighty team of 11 won two PR News Awards. One for “Best Podcast-Videocast” for the “My Networked Life: True Stories from a Connected World” video series and the other for “Digital PR Team of the Year.”

PR News States: “Cisco Systems’ team is a tour de force of organized, systematic, digital innovation. The company’s core objective, creating continuous innovation, is seen in many ways. The team of 11 employees combines that objective—innovation—with an initiative to reach and connect with a broader audience, and position Cisco as a thought leader in the digital space.”

Our team takes a different approach to what we do – using a brand journalism model we focus on great storytelling and creative social amplification. Together we think it’s a winning combination. See for yourself here on The Network, Cisco’s Technology News Site.

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The Last Dance

I have written many blogs over the years but never have I had so much trouble finding the right words as with this post. All kinds of thoughts are rushing through my head at a million miles per hour and I can’t seem to hold on to any of them. Then I take a deep breath and here it goes: today is my last day at Cisco.

I have had a great dance. I am so grateful for the people and organizations that have come into my life – both virtually and physically, – and for the memories they have given me. I have waltzed through some unforgettable experiences and cha cha’d my way to having the privilege of leading a team I’ll be forever proud of.

As I take my last bow as a Cisco employee, I want to thank you for all your support, for reading my blogs, for sharing and commenting on them, and for engaging with me in other ways. I also want to thank all who have participated or are participating in any of the programs or activities that my team has built. There are several but I would like to highlight three: Read More »

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Diving In: A How To Guide to Twitter

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Have you been thinking about becoming more active on Twitter and haven’t gotten around to it yet? Often, it can be difficult to dive in.  I’ve seen this often through planning a department wide social media plan, and I’ve gotten the same questions from both new hires and executives.

Common concerns I’ve heard are:

What do I talk about? Who do I follow? Will I get fired if I tweet the wrong thing?

These questions cause many to push social to the backburner again and again. But don’t quit just yet! The best way to answer these questions is observe and experiment.

These are my personal tips for establishing your profile:

Find social role models.

Look in your organization or industry for someone’s social style that appeals to you. Follow them and see how they set up their tweets. Once you look at a few, you’ll see a simple combination that you can use to model yours after.

Example:

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Read More »

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A Sneak Peek into Our New Social Media Training Center

A Short Trip Down Memory Lane…

On the quest of becoming a truly social-minded culture, about a year and a half ago, we rolled up our sleeves and created a multi-level, multi-track social media training program that used game principles and integrated with our Education Management System to encourage and reward participation. We augmented our on-demand courses with a vibrant community filled with self-service resources, online discussions (we call them “social chats”), team challenges, and recognitions and testimonials.

What I’m most proud of is that we did this in house and on a shoestring budget (imagine toddler-sized shoes and shoestrings). The original team was very small, namely the wonderful Elizabeth Houston (please give it up for @elhoust) and yours truly (@petra1400). Having seen great success with our internal program and inspired by the possibilities of growing and even bringing it to our customers, partners and general public, we have added some resources and upgraded to kid-sized shoestrings. Soon, the external-facing training program pilot, a scaled down version of our internal program was born. (For the record, the current team is still really small and also includes @kmgibbs and some of @nrrivas07 and our fun intern, @efannie’s time).

We knew it was just a matter of time before we wanted to expand the customer-facing program and mirror it after our internal program as much as possible.

Driving in the Fast (and Furious) Lane

Over the past few months, we have been working furiously on making this dream become a reality. While we have a little longer to go before you can test drive our new social media training center, we want to share some screen shots of this new environment. Read More »

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All-New! Cisco Champions for Data Center: Nominations Now Open

Are you passionate about Data Center and Cloud Technology? Do you love sharing your knowledge? Do you want access to Cisco experts? Today is your lucky day.

Share your passion as a Cisco Data Center Champion! button on.

Share your passion as a Cisco Data Center Champion!

I’m happy to announce the call for nominations for the all-new Cisco Champions for Data Center. From now until October 31, 2013, nominate yourself, a friend, a mentor, a luminary in the community for inclusion in this program.

Here’s what’s in it for you (aside from Internet fame, of course): http://www.cisco.com/go/ciscochampions

Here are the rules.

Submit your nomination today to cisco_champions@external.cisco.com! Be sure to mention “Data Center” in your nomination, so it will be routed correctly. All Cisco Champions for Data Center will be selected and alerted no later than November 15, 2013.

 

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