Cisco retail industry marketing has grown from the initial Twitter feed to now include a comprehensive portfolio of social media properties, including Facebook, LinkedIn, Youtube and blog.
I am excited to be presenting with Parvez Patel, senior director of E-marketing at Grainger, on the B2B Social Media Track this Thursday, June 6th from 1:45pm to 2:30pm CT on the topic “Social marketing for b2b: It’s not just for b2c anymore.”
In this session, Parvez and I will present and take questions on the following:
This is the first in a two-part blog series that examines the opportunities that cloud-based services offer to law enforcement agencies—along with the challenges of this fundamental shift in the way information resources are managed.
Police forces have a well-established culture of owning and managing systems directly founded on concerns about security and control of access to information. Three trends, however, make this position unsustainable:
Traditional models for acquiring and running systems, which slow the pace of innovation
Pressure to reduce costs
Increasing need to form partnerships with other police agencies, public-sector bodies, and the private sector. Partnership depends on information sharing and open approaches to developing systems.
One of the most radical—and successful—cloud-based public-safety and security services is Facewatch. Using a network-based model, Facewatch provides an online reporting tool that allows U.K. businesses and citizens to report crimes and attach video evidence. The service enables crime victims to cancel credit cards instantly through Facewatch’s partners; allows users to share images of wanted people; and provides a channel for feedback from the police on the outcomes of cases.
Facewatch offers immediate benefits to the public, businesses, and law enforcement:
Citizens: ease of reporting and rapid management of associated processes
Businesses: less time required to deal with incidents
Law enforcement: reduces or eliminates the need to interact directly with premises to recover video footage
For all users, there is greater transparency about processes and reporting on outcomes, as well as the ability for communities to share information about wanted persons and crime trends.
Today, we have never been so connected and accessible. Information has never been that easy to get. And we’ve never been spoiled with so many updates.
I used to remember sending snail mails (from Manila) to my grandma who was living in the U.S. back then. That took a lot of time. I remember my friends sharing with me that they stayed up late by writing excitedly in their diary. And I remember spending time in the library to research on the works of Picasso or to learn more about the Renaissance Age. How time has changed.
A Twitter success story Theresa Russell teaches Computing to teenagers in Lancashire, England. We found each other on Twitter. I was looking to better understand the newest trends in #EdTech. She needed a female mentor for an international competition she had talked five students into joining. We soon formed a team of teachers, mentors, and more importantly, students: TechGirlsUK. With the energetic support of the inimitable Heidi Rhodes, the girls made it to London.
Live music is a very social experience. And, social media enables concerts to be experienced outside of the four walls of the concert hall.
I went to see the Rolling Stones in San Jose earlier this week. “How was the concert?” people asked me. My Response: “The most rocking concert put on by 70-year old rockers in the history of rock.” This is a true statement, but it also belittles the staying power of the greatest rock and roll band of all time. (You can disagree or agree with me on the “greatest band” point in the comments section).
Rolling Stones: 1962 -- present
Sir Michael Philip “Mick” Jagger -- born 1943
Keith Richards -- born 1943
Ronald David “Ronnie” Wood -- born 1947
Charles Robert “Charlie” Watts -- born 1941
(a combined 200 years of rocking)
As I work in technology, I noticed a lot of technology during the concert. There was a sea of people with smart phones taking photos or video of the concert (link to photo below) as well as people posting to Facebook and Twitter or texting during the concert. Yes, I was guilty of some of this as well.
It made me to think about the shared experience of live music. I had a blast at the concert, but if it were just me and the Rolling Stones it wouldn’t have been as much fun -- actually, that’s not true, that would be awesome, but stay with me here…we just want to share our experience with friends. If they are right beside us, great. If they are half a state, a country or world away then that’s fine too -- social media allows us to do this.