Cisco Blogs


Cisco Blog > Digital and Social

Cisco IT University Program Innovation: Leveraging Social Media to Attract Top Talent

IT UP Banner

Are you an ambitious tech-savvy college student looking for an internship or full time career? Do you want to work for a company that has been ranked as one of the happiest places for young professionals? Then, Cisco IT is the place for you!

The Cisco IT University Program recruits college students from all over the world into Cisco IT for internship and full time opportunities. With a myriad of employers for college students to choose from, Cisco IT identified the need to innovate and explore new ways to become the employer of choice for the best and brightest of the millennial generation. This generation is leading the social media explosion today and is always connected. According to the Society of New Communications Research, 93% of people active online fully expect companies to be present in social media spaces and be willing to have a conversation with them. Therefore, the IT University Program decided to adapt to the communication preferences of this generation and enter the world of social media with full force delivering the Cisco IT experience right to their smart phones.

For BLOG

What does the millennial generation seek in a potential employer?

  • The ability to work on innovative projects that make an impact
  • A start up environment that is fast paced, fun and exciting
  • The opportunity to change the world

This is exactly what Cisco IT has to offer! However, college students today maintain the outdated brand perception of Cisco being the godfather of routing and switching. They are oblivious to the cutting-edge initiatives going on within Cisco IT that are changing the way we work, live, play and learn more than ever before. The natural expertise of millennials must be leveraged for Cisco IT’s game changing initiatives such as the Internet of Everything, BYOD, user experience, collaboration and mobility.

FOR BLOGD

So, what does the IT University Program want to accomplish through the use of social media?

  • Create increased brand awareness among college students of the endless opportunities available in Cisco IT
  • Generate online buzz and excitement by showcasing the fun company culture

How does the IT University Program’s social media strategy meet and exceed these goals?

According to Ypulse, 62% of Millennials use Facebook and 22% use Twitter to keep up with a brand or company they like. Based on this research, the IT University Program built a robust online presence using their existing Facebook page with Twitter as a secondary communication platform. When the social media strategy was kicked off, the Cisco IT University Program Facebook page had only 200 likes with a sense of hesitance and uncertainty around the possibility of its success. Within a few short months, the Facebook page has over 1000 likes and the IT University Program has created an incredible amount of excitement internally and externally. The IT University Program’s online audience includes the company’s CIO, IT Executives, Managers, New Graduates and Interns, and even the parents of New Graduates and Interns.

Information distributed through the IT University Program’s social media channels is catered towards each one of these audiences. The IT University Program has engaged its audience and met its intended goals in the following ways:

Overall, implementing an extensive social media strategy to reach the millennial generation has been a big win for the IT University Program. Not only did it create buzz and excitement around Cisco IT externally but also earned the support and encouragement of executives within the organization. This is how the IT University Program is striving towards Cisco’s vision of becoming the #1 IT Company by innovating and finding new ways to recruit top talent into Cisco IT.

 

Tags: , , , , , , , , , ,

Raising the Bar at Cisco Live 2013 (Orlando) with the Social Media Hub

Cisco Live 2013 (Orlando) was bigger than ever this year. There was a record breaking 20,000 registered customers, partners, press and analysts. More than 200 of our top partners were in the World of Solutions, representing a year-over-year increase in partner participation. Our host was none other than Blair Christie. She informed and wooed the crowd, tying together the major themes and highlighting special details throughout the week. Along with showcasing the latest and greatest Cisco gear, services, and thought leadership, there was something new this year. There was something special—the Social Media Hub.

The Social Media Hub is ready for day 1.

The Social Media Hub is ready for day 1.

Read More »

Tags: , , , , , , , , , ,

Cisco Partner Weekly Rewind – July 19, 2013

Partner-Weekly-Rewind-v2

Every Friday, we’ll highlight the most important Cisco partner news and stories of the week, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off The Top

We are always seeking to make it easier for partners to do business with Cisco. One of the items both customers and partners have inquired about is our Return Materials Authorization (RMA) process. Historically, Cisco has operated an RMA back-end swap process. Based on feedback from Cisco customers, we have now moved to a front-end RMA swap process that immediately updates your contract information with the new part information at the start of the RMA process.

Check out Cisco Senior Director of Technical Services Jim Fuller’s comments on the new process and how it will make it easier for you to do business with Cisco.

Are You Doing All You Can With Social Media? Read More »

Tags: , , , , ,

Social Media’s Impact on On- and Offline Events

How do you turn social media on its head and make it unique for your initiatives? I’m always fascinated to see new approaches to using social media and get inspired by different organizations’ creativity. From specific initiatives to drive more traffic and awareness (like American Express’ Passion Project) to getting executives involved (like HubSpot’s CEO Manager Twitter for a Day) to countless other examples in sports, entertainment, B2B, and B2C, creativity is a key factor in the success of our efforts.

Let's Chat! #Ciscosmt Series

Let’s Chat! #Ciscosmt Series

Social media is especially intriguing when it comes to the way it can be used for on- and offline events. (E.g., webcasts, virtual environments, onsite conferences and meetings, Twitter chats, etc.) Based on the nature of these types of activities, social media is a strong communication channel to pilot new ideas, convert more traditional approaches to 2-way engagements, and create real-time impact.

Specifically social media can be used to:

  • Drive registration traffic
  • Create a much more engaging environment
  • Tie on- and offline participants together
  • Generate more information sharing, innovations, and crowdsourcing
  • Provide more direct access to speakers, executives, peers, and others
  • Offer ongoing engagement opportunities long after an “event” has taken place
  • Troubleshoot and resolve issues quickly

Read More »

Tags: , , , , , , , , , , , , , , , , , , , , , ,

Be smart about your smartphone during summer travel

Info in the ‘cloud’ can help when stranded …or planning ahead  

Many of us dream about getting away from it all while on vacation. But those days may be long gone as more of us pack our smartphone when we hit the road. Add a tablet or two to your carry on and you’d rather lose your underwear than this bag.

So despite any desire to unplug, stay connected for all the cool travel apps that may make the difference between seeing George Clooney’s villa on Lake Como from a travel brochure or in person by finding it say on Trip Advisor’s mobile app.

george clooney - close
Actor George Clooney’s Villa on Lake Como

Smartphone apps are great for having information (literally) at your fingertips. Apps like Kayak and Hotel Tonight often have hotel rates cheaper than you’d find on web sites – certainly on a hotel’s web site — and this you have to love:  They display the rates for international hotels in U.S dollars.


Best Western Venice
Best Western Venice on KayakBest Western Venice on Kayak

Of course you need to be on the Internet to access many apps, but some like Trip Advisor’s offline city guides you can download while on Wi-Fi and use later when you’re not online.

One of the best things to come along for the international traveler is an app called Viber that uses VoIP technology so you escape high roaming charges. You get FREE text messaging and phone calls …but anyone you communicate with must also have Viber.

When you are connected to the Internet, travel apps work so well because they reside in the cloud where content is updated dynamically in real time, giving you access to the latest information. My Facebook friend and Cisco colleague Guido Jouret used this to his advantage when his long flight to SFO was diverted recently after a European vacation.

Once on the ground, try some of these:

Peek isn’t an app yet but a very new web-based travel guide with great ideas for activities in various cities, and even includes live chat with a travel expert.

AroundMe tells you all the points of interest located near you. It detects your current location, and lets you select from categories like bars, cafés, hospitals, and hotels to find what you like.

Mtrip guide/trip planner generates auto itineraries of places to go according to types of places you enjoy.

Orient gives you a compass view of certain locations nearby. If you’re doing a walking tour of a city, Orient shows you the directions and distance to of your destinations.

World Lens is for both iphones and android phones and lets you point your smartphone’s video camera at a word on a sign and watch as it’s translated from one language to another.

Expensify keeps track of your purchases and transactions by syncing with your credit cards and bank accounts. It also acts as a receipt scanner by using your phone’s camera. After your trip, you’re sent a PDF report of all your spending.

For news on my friend Guido’s trip home from Europe, I turned to my smartphone’s Facebook app …and there he was, almost home.

Please send me your comments and how you use the Internet during your summer travels so I can use them on my next vacation.

Mary

Tags: , , , , , ,