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Top 5 Learnings for Any Digital and Social Media Professional

It’s hard to believe that over eight years have passed since I started working with Cisco. Along the way, I learned so much from peers, the industry, and about myself. As I get ready to pursue a new adventure outside of Cisco, I wanted to share some key learnings I think may be helpful to other digital and social media professionals and give a shout out to a few people!

Top 5 Learnings for Digital and Social Media Professionals

Top 5 Learnings for Digital and Social Media Professionals

Top 5 Learnings for Any Digital and Social Media Professional

  • Carve out an individual online persona that is true to yourself and is relatable to the audience.
    • We all have expertise to offer in our roles and throughout the socialsphere. Share this knowledge and make an impact in a collaborative way. It may take time, so patience is a must. Look for ways to share and interact with others, where ever its most comfortable for you. (I personally find LinkedIn, Twitter, blogging, and Pinterest to help me create and develop these relationships.) Read More »

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2014 Digital and Social Media Trends Twitter Chat Recap

#Ciscosmt November 21st Twitter Chat

#Ciscosmt November 21st Twitter Chat

Thank you to everyone that participated in the Let’s Chat! #Ciscosmt Series 2014 Digital and Social Media Trends Twitter chat. What a lively discussion and a special thanks to our guest Molly McHugh (@iammollymchugh), Web and Social Section Editor at @DigitalTrends. She really helped outline trends we should watch out for in several key areas from the way we use social media channels to impact of big data.

Check out this transcript and let us know your viewpoints for 2014 digital and social media trends! And stay tuned for more 2014 #Ciscosmt activity details by following the Cisco Digital and Social blog and the #Ciscosmt hashtag!

Let’s Chat! #Ciscosmt Series: Engaging Employees in Social Media Twitter Chat Transcript Read More »

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Why the “Social Employee” is Inevitable

I’m always astounded by two facts:  first, how few employees feel engaged with their organizations; and second, the number one reason people leave a job is their manager.   Ok, I’m astounded by one more fact:  75% of the companies on the Fortune 500 from 25 years ago aren’t on the list any more.

Said another way, a smaller percentage of managers are inspiring their employees to achieve greatness than those who aren’t – by a long shot.  It’s the tough reality.   That’s what makes The Social Employee by Cheryl Burgess and Mark Burgess such an interesting book to read.  (In open disclosure, my colleague Jeremy Hartman and I were asked to contribute a chapter on Cisco to the book.)

When I read how companies like Southwest Airlines, IBM and DOMO invest in social media to drive their employees to the priorities of the business, a light bulb when off in my head:  there is a galactic difference between alignment and engagement,

  • Alignment is driven by “what” you need to do;
  • Engagement is based more on understanding “why” something is important to do.

Unless you satisfy the “why” you won’t get to the “what” as fast or as effectively.  This is a mindset for Read More »

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What is ‘digital’?

How would you define ‘digital’?  As a communication channel or method?  A convenience enabler?  1s & 0s?  The inverse of analog? Bits versus atoms? Something we can no longer live without?

I am often asked ‘what is digital’? … ‘is it just our website, or broader than that?’ … ‘what exactly do you mean?’

So, I asked around to find out the word-on-the-street around ‘digital’.  I was impressed with how many different, nuanced, and insightful answers I was given on the definition — I had to put it all together into a video in order to capture the rich and diverse viewpoints.  In the video, you can learn what others think ‘digital’ is, as well as how we define it.

Watch the video to see how our colleagues and members of the public describe it; listen to hear if your definition is included; and let me know whether you’d add a different perspective.

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Exploring 2014 Digital and Social Media Trends

#Ciscosmt November 21st Twitter Chat

#Ciscosmt November 21st Twitter Chat

It’s hard to believe another calendar year is coming to an end less than 2 months. I’m amazed at the pace of which digital and social media continue to evolve and get excited when I think of what 2014 might bring in the way of further surprises.

As we continue to plan for the coming year and look for ways to continue growing the Cisco Social Media Training and Enablement program, I’ve been researching various 2014 digital and social media trends. From the “Top 7 Social Media Marketing Trends That will Dominate 2014” (from @Forbes) to the “6 Social Media Trends That will Impact You in 2014” (from @B2Community), there is a lot of speculation to weed through. Read More »

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