social media

November 8, 2013

DIGITAL AND SOCIAL

And The Winner Is….

1 min read

Social media strategies differ for all companies and we all know the key to social is to have great content to amplify. So what happens when you have a team that not only produces great content but also has great social media tactics? Awards! Congratulations to Cisco’s Corporate Communications Social Media team for two big […]

November 1, 2013

DIGITAL AND SOCIAL

The Last Dance

1 min read

I have written many blogs over the years but never have I had so much trouble finding the right words as with this post. All kinds of thoughts are rushing through my head at a million miles per hour and I can’t seem to hold on to any of them. Then I take a deep […]

October 30, 2013

DIGITAL AND SOCIAL

Diving In: A How To Guide to Twitter

2 min read

Have you been thinking about becoming more active on Twitter and haven’t gotten around to it yet? Often, it can be difficult to dive in.  I’ve seen this often through planning a department wide social media plan, and I’ve gotten the same questions from both new hires and executives. Common concerns I’ve heard are: What […]

October 29, 2013

DIGITAL AND SOCIAL

A Sneak Peek into Our New Social Media Training Center

2 min read

A Short Trip Down Memory Lane… On the quest of becoming a truly social-minded culture, about a year and a half ago, we rolled up our sleeves and created a multi-level, multi-track social media training program that used game principles and integrated with our Education Management System to encourage and reward participation. We augmented our […]

October 10, 2013

DATA CENTER

All-New! Cisco Champions for Data Center: Nominations Now Open

1 min read

Are you passionate about Data Center and Cloud Technology? Do you love sharing your knowledge? Do you want access to Cisco experts? Today is your lucky day. I’m happy to announce the call for nominations for the all-new Cisco Champions for Data Center. From now until October 31, 2013, nominate yourself, a friend, a mentor, […]

October 9, 2013

DIGITAL AND SOCIAL

5 Steps to Success: Encouraging Employee Social Media Engagement

2 min read

Aristotle was spot on when he said, “The whole is greater than the sum of its parts.” This holds true when we look at the benefits of employee engagement in the socialsphere. Why not leverage your organization’s built-in social media army to evangelize the brand? Encouraging employee engagement across social channels on behalf of the […]

October 1, 2013

DIGITAL AND SOCIAL

Social Media Measurement Twitter Chat Recap

2 min read

Can there ever be enough discussion around “social media measurement”? While I joke as part of the opening of this post, it is a topic that we’ll continue to explore in upcoming #Ciscosmt activities. And as a follow up to my recent “Decoding Social Media Measurement” post, last Thursday Charlie Treadwell, Manager, Digital and Social […]

September 24, 2013

DIGITAL AND SOCIAL

A Chapter from My Unwritten Book: Social Media Planning (Part 2)

1 min read

Last week, I shared basic enablement, intelligence, engagement and measurement practices. This week’s presentation focuses on some advanced practices in the areas of intelligence, engagement, advocacy and measurement. By no means is this list complete so please feel free to add your two cents in the Comment box below. The more we share, the more we can influence how […]

September 18, 2013

DIGITAL AND SOCIAL

A Chapter from My Unwritten Book: Social Media Planning (Part 1)

1 min read

For quite some time now, I’ve been thinking about writing a book. A book about social media. A book about what I’ve seen and learned. A book about things I would like to see. A book about strategy – I love strategy. I’ve started writing it several times. But every time I sit down at my keyboard, doubts […]