In our #ciscosmt Twitter chat yesterday, we talked about how to engage employees in social media. On a very high level, I presented the pillars of our program: identify, activate, recognize and measure. And previously, I blogged about a potential framework you can use for your own Social Ambassador program (that’s what we call our employee engagement program at Cisco).
At the end of the session, I offered 3 key takeaways for companies interested in starting or improving their employee engagement programs (these are all Twitter-friendly nuggets): Read More »
Tags: employees, engage, engagement, execs, Executives, how to, leadership, playbook, social media, tips
I keep thinking about the phrase “power to the people” and thinking it’s definitely taken a whole new meaning when it comes to engaging employees in social media. During today’s Let’s Chat! #Ciscosmt Twitter chat with Cisco’s Petra Neiger (@Petra1400) and Salesforce.com’s Jennifer Burnham (@JennyDBurnham), we got a first-hand look at the ways employees can really make a difference for the overall company.
Let’s Chat! #Ciscosmt August Twitter Chat: Engaging Employees in Social Media Recap
Here are some key takeaways from the chat and below is a compiled transcript. I’m interested to hear your insights. Do you agree with these guests’ point of views? How does your organization engage with its employees? Are there other approaches perhaps not covered in today’s chat? Let’s keep the conversation going by sharing additional perspectives.
- Make sharing content through social media channels as easy as possible for employees.
- Create guidelines and policies and provide training to employees, creating a comfortable and safe environment to join the social conversation.
- Define different types of opportunities and content-sharing that suits employees’ communication preferences and style.
- Leverage executive sponsors to enable employees to participate in the social stream.
- Design incentives such as gaming badges, recognitions, and other opportunities to motivate employees to participate more in social media.
September Twitter Chat
And mark your calendars for next month’s Let’s Chat! #Ciscosmt Twitter chat, taking place on Thursday, September 26th from 9-10 a.m. PT. Stay tuned for more details by following the Cisco Digital and Social blog and the #Ciscosmt hashtag!
Let’s Chat! #Ciscosmt Series: Engaging Employees in Social Media Twitter Chat Transcript
Cisco Social Media Training Program Opportunity:
If you have any questions or are interested in other types of social media training, check out our complimentary Cisco Social Media Training Program and follow the #ciscosmt hashtag. To request customized one-on-one team training sessions, email firstname.lastname@example.org.
Tags: B2B, B2C, Chats, Cisco, ciscosmt, education, events, Executives, information-sharing, learning, mentoring, social, social engagement, social learning, social media, social media strategies, social networking, training, tweetchats, twitter, ustream
Although I have only been working in Cisco Social Media for several months, I have discovered much about its impact and the strategies for leveraging it at both the corporate and personal level.
With the growing popularity of video services such as YouTube, Vine, and Instagram, it was only a matter of time before video content became a standard for all social media channels. Users want content delivered to them in the easiest, most effective manner that maximizes their time and capitalizes upon their interests. A video is often a great way to do this, but how it should be implemented is pivotal to it being successful in garnering attention.
Fortunately there are numerous mediums available today that allow for delivering video content specific to your needs, and the needs of your audience. But before choosing which of these to use, the user must consider the attention span of their audience, who their audience is, and what the learning goals are (if any). Vine, Instagram, and YouTube, are three different video hosting sites that integrate with all forms of social media, and all have different uses, advantages, and disadvantages.
Read More »
Tags: Instagram, social media, video integration, vine, youtube
Many of us are turning to social media to not only give us news on our friends, but news of the day.
The birth of a royal baby to Kate and William took Twitter and Facebook by storm… and the British monarchy right into the Internet age. Companies can do the same by tapping into what people are already excited about.
In my latest blog, I talk about how to make your own content timely and interesting. Read the full post here
Tags: royal baby, social media, Social Media Strategy
Social media is quickly becoming ubiquitous in our lives — not only giving us news on our friends, but news of the day. We found out all about the recent birth of the newest heir to the British throne on social.
The royal baby is merely two weeks old and already doing a lot to bring the British Monarchy into the Internet age: “The Twitter of tiny feet as William and Kate announce arrival online in historic first.”
We’re also using social media to connect with current and potential customers. It’s no longer a question of should companies use it… but how. How does a business reach who it wants to reach, stay relevant, listen to what they’re saying, and help them influence others? Read More »
Tags: Cisco, royal baby, social media, social media marketing, Social Media Strategy, ustream