I keep thinking about the phrase “power to the people” and thinking it’s definitely taken a whole new meaning when it comes to engaging employees in social media. During today’s Let’s Chat! #Ciscosmt Twitter chat with Cisco’s Petra Neiger (@Petra1400) and Salesforce.com’s Jennifer Burnham (@JennyDBurnham), we got a first-hand look at the ways employees can really make a difference for the overall company.
Let’s Chat! #Ciscosmt August Twitter Chat: Engaging Employees in Social Media Recap
Here are some key takeaways from the chat and below is a compiled transcript. I’m interested to hear your insights. Do you agree with these guests’ point of views? How does your organization engage with its employees? Are there other approaches perhaps not covered in today’s chat? Let’s keep the conversation going by sharing additional perspectives.
- Make sharing content through social media channels as easy as possible for employees.
- Create guidelines and policies and provide training to employees, creating a comfortable and safe environment to join the social conversation.
- Define different types of opportunities and content-sharing that suits employees’ communication preferences and style.
- Leverage executive sponsors to enable employees to participate in the social stream.
- Design incentives such as gaming badges, recognitions, and other opportunities to motivate employees to participate more in social media.
September Twitter Chat
And mark your calendars for next month’s Let’s Chat! #Ciscosmt Twitter chat, taking place on Thursday, September 26th from 9-10 a.m. PT. Stay tuned for more details by following the Cisco Digital and Social blog and the #Ciscosmt hashtag!
Let’s Chat! #Ciscosmt Series: Engaging Employees in Social Media Twitter Chat Transcript
Cisco Social Media Training Program Opportunity:
If you have any questions or are interested in other types of social media training, check out our complimentary Cisco Social Media Training Program and follow the #ciscosmt hashtag. To request customized one-on-one team training sessions, email firstname.lastname@example.org.
Tags: B2B, B2C, Chats, Cisco, ciscosmt, education, events, Executives, information-sharing, learning, mentoring, social, social engagement, social learning, social media, social media strategies, social networking, training, tweetchats, twitter, ustream
Although I have only been working in Cisco Social Media for several months, I have discovered much about its impact and the strategies for leveraging it at both the corporate and personal level.
With the growing popularity of video services such as YouTube, Vine, and Instagram, it was only a matter of time before video content became a standard for all social media channels. Users want content delivered to them in the easiest, most effective manner that maximizes their time and capitalizes upon their interests. A video is often a great way to do this, but how it should be implemented is pivotal to it being successful in garnering attention.
Fortunately there are numerous mediums available today that allow for delivering video content specific to your needs, and the needs of your audience. But before choosing which of these to use, the user must consider the attention span of their audience, who their audience is, and what the learning goals are (if any). Vine, Instagram, and YouTube, are three different video hosting sites that integrate with all forms of social media, and all have different uses, advantages, and disadvantages.
Read More »
Tags: Instagram, social media, video integration, vine, youtube
Many of us are turning to social media to not only give us news on our friends, but news of the day.
The birth of a royal baby to Kate and William took Twitter and Facebook by storm… and the British monarchy right into the Internet age. Companies can do the same by tapping into what people are already excited about.
In my latest blog, I talk about how to make your own content timely and interesting. Read the full post here
Tags: royal baby, social media, Social Media Strategy
Social media is quickly becoming ubiquitous in our lives — not only giving us news on our friends, but news of the day. We found out all about the recent birth of the newest heir to the British throne on social.
The royal baby is merely two weeks old and already doing a lot to bring the British Monarchy into the Internet age: “The Twitter of tiny feet as William and Kate announce arrival online in historic first.”
We’re also using social media to connect with current and potential customers. It’s no longer a question of should companies use it… but how. How does a business reach who it wants to reach, stay relevant, listen to what they’re saying, and help them influence others? Read More »
Tags: Cisco, royal baby, social media, social media marketing, Social Media Strategy, ustream
Even our writing needs a vacation once in a while and to come back more inspired. It’s easy to get stuck in a rut and forget about all the fun things we can try. Here are some tips I’m starting to resurrect:
Try to include references (or even visuals) to things people are talking about. It makes a piece more fun but also helps it to come up in a web search. Try to place trending words in your headline or the first couple of sentences. Reference news headlines, even holidays.
Draft, then craft
Write fast with the words that first come to you. Come back later to put in commas and edit; it’ll flow better with your first thoughts. Jot down ideas as they appear to you. Especially while surfing the web, it’s easy to get 100 clicks from your subject before you write anything. Write down your thoughts …then go to the web to fill in with examples and facts.
Write when the ideas come to you
In author Jonah Lehrer’s book Imagine: How Creativity Works, he talks about how our best creativity comes to us when we least expect it, but says especially as we become older, we hold back and become too self aware of the details. He says, “Let go!”
I do a lot of my writing on the weekends as I’m always more relaxed then. I even pull off the road and write blogs on my iphone because I think of ideas while I drive. I know I won’t remember if I wait. In this Cisco blog, I talk about How to be more ‘wild and crazy’ in your online world.
Have your content drive your product
Whether it’s a blog (or presentation), it can often turn out better if you first look for interesting stories, hooks and visuals, and then wrap the piece around those. Don’t stay too married to a framework – keep it fluid to match what you find.
Mix it up
This is my favorite. Include short and long sentences in your writing. Often a two- or three-word sentence really makes a piece pop. The same goes for paragraphs (include long ones and short ones).
Use fun punctuation.
· Use an exclamation point after a sentence once in a while.
· Dashes are great! I like to use them instead of commas sometimes – they’re useful to set off words or phrases that interrupt a sentence.
· Colons: They’re fun to use but remember to capitalize the first word after the colon if that phrase can stand on its own. Leave it lower case if not.
· Parenthesis help you include detail (but don’t overuse them).
· And italicizing words is a great way to add emphasis.
I’d love to hear your tips for making online writing more fun so I can use them the next time I get stuck in a rut.
On Twitter at @marygorges
Tags: online writing, social media, writing tips