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Everybody’s Talking About Social Media…Including Cisco

February 2, 2012 at 2:34 pm PST

Did you hear that Facebook filed its S1?  I thought so…as did the entire world.  There is some very interesting data coming out of the filing, including how many members it has (845 million monthly active users; 483 million daily active users), how much revenue it has (Revenue: $3.71 billion; net income: $1 billion), how many likes and comments per day (2.7 billion), how many photos uploaded per day (250 million) and how many friendship connections (100 billion).

So, what the Facebook S1 says to me is that not only are manymanymanymanymany people using social media, some are actually making some money off of it (see also LinkedIn, Zynga, Groupon, etc.)

What this means in my world is that I get to talk to folks about social media and give my perspective on the why’s and wherefore’s of it in a corporate world (or, at least Cisco’s world)…and more specifically in a corporate communications world. Read More »

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8 Fab Topics in 8 Hours: “Social Enterprise” Day 1 Agenda #SMWSF #SMWCisco

February 1, 2012 at 6:30 am PST

Cupid has worked his magic and helped us bring together some awesome speakers for our February 14th Social Enterprise Day at Social Media Week. Check out our full agenda and information on how to register.  All times are in Pacific Standard Time.

8:00 – 8:55 Networking Breakfast

8:55 – 9:00 Welcome

9:00 – 9:50 Executive Dialogue: Social Media through an Executive Lens
Cisco executives, Carlos Dominguez and Sheila Jordan will share their perspectives on social media adoption. Carlos will tell his story on how and why he has become an avid social media user and Sheila will take you behind the firewall. She will highlight how you can prepare your IT organization to help drive adoption of social media and collaboration technologies. This dialogue will focus on understanding how a company can embrace social media at the executive level while protecting its intellectual property.

Dialoguers: Carlos Dominguez (@carlosdominguez), SVP, “The Tech Nowist”, Cisco and Sheila Jordan (@CiscoSheila), SVP, Communication and Collaboration IT, Cisco
Moderator: Karen Snell (@kcsnell), Social Media Communications Manager, Cisco

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10:00 – 10:50 Cisco’s Social Media Journey
This presentation will give you a sneak peek into Cisco’s social media journey, best practices, innovations and lessons learned over the years. Jeanette will also give you some tips on how to set up and scale your social media center of excellence based on Cisco’s center of excellence model. 

Presenter: Jeanette Gibson (@JeanetteG), Senior Director, Global Social Media and Digital Marketing, Cisco

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11:00 – 11:50 Panel: The Road to Becoming a Social Business
This panel will explore the framework for becoming a social business and offer perspectives on social content strategy to create great stories. This session will address questions on how to scale your social efforts across your company and globally, and will leave you with some practical tips and lessons learned. 

Moderator: Michael Brito (@britopian), SVP, Social Business Planning, Edelman Digital
Panelists: Read More »

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The Road to Becoming A Social Business #SMWSF #SMWCisco

January 24, 2012 at 5:56 pm PST

If you have browsed the Social Media Week agenda, your eyes have probably caught a panel discussion on The Road to Becoming A Social Business. We’re thrilled to have Michael Brito (@britopian), SVP Edelman Digital and author of the book, Smart Business, Social Business moderate this panel with Adobe, SAP, Wells Fargo and Intel. We’re going to cover questions such as: How do you hold people accountable? How do you organize for social? How do you create or find content that make great stories? How do you encourage content innovation and experimentation while protecting your brand? How do you scale? And many more questions along the same lines. In addition to the discussion, our panelists will leave you with some practical tips you can take back with you right away. If you plan to attend this session live or on the Cisco UStream channel, be ready to ask your questions in person or via social media using the #SMWCisco hash tag. (Note: the hash tag for the entire week is #SMWSF but we have set up a hash tag specific to our day at Cisco to help better navigate through the questions related to our event.)

Drum roll please… immediately following the panel, Michael will be signing his book, Smart Business, Social Business. The book walks you through the internal transformation of organizations into a social business and describes the key factors to be considered in this evolution. To learn more, check out our video interview with Michael. (By the way, we had a great time shooting the video interview. Check out a video montage of bloopers below.)

Read More »

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Get Your Social On! #SMWSF #SMWCisco

January 17, 2012 at 3:51 pm PST

What are you doing on February 14, 2012? Mark your calendar for a date with us! Cisco is hosting a day on The Social Enterprise (Part 1) as part of Social Media Week, a week-long event series dedicated to what else…social media. You can join this event live or via our UStream channel. Registration for the live event is required and hurry because space is limited for this free event. (Advance registration for the UStream channel is not needed). The hash tag for the entire week is #SMWSF but for our day at Cisco, we will be using the #SMWCisco hash tag to monitor and respond to questions related to our event. If you want to chat with us, send your tweet to @CiscoSocial.

As we’re getting ready, we will share with you some behind-the-scenes doodling and words of wisdom from our distinguished speakers. Let’s get started.

In his recent report “A Strategy for Managing Social Media Proliferation”, Jeremiah Owyang (@jowyang) urges companies to follow 5 pragmatic steps. As you walk through these steps, you’ll find that executive buy-in and support are critical in wide-scale social media adoption. In his afternoon session, Jeremiah will explore how today’s modern executives are using social media to lead, connect with customers and forge their company through their industry. Secondly, he’ll explore what business teams inside of a company require in order to be successful as they build their programs. Read More »

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Social Media Week Panel: Standing Out in a Video-Congested World

Let’s face it:

  • videos on the internet are a dime a dozen these days
  • there’s no way to differentiate one brand from another when it comes to the impact of video
  • YouTube is the only channel for video distribution and there’s no value in anything else

If you believe any of this, then you definitely need to join me at an upcoming Social Media Week panel.  I will join several industry colleagues in providing a crash course on how to stand out in a video world.

In this session entitled, “How to Stand Out When Everyone’s Using Video,” I will focus on the finer points of using video to engage audiences and integrate it with organization’s social efforts. With me will be Jim Louderback, CEO of Revision3; Jordan Hoffner, president of digital media at Electus; and Melissa Chanslor, social media lead at Text 100.  Moderating the panel is a true technology and social media maven, Liz Gannes of All Things D.

During the discussion I promise we won’t just tell you that video is important, and that it provides a different channel to communicate with various audiences — everyone knows this by now. Instead, we will be specific about why it can be a great tool for a brand (especially if you’re a media company), and how to get the most value from it. Read More »

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