Cisco Blogs


Cisco Blog > Digital and Social

Do I Really Have to Share?

April 4, 2014 at 2:45 pm PST

Sharing is a life skill that most of us learn as young children. It typically begins when siblings are introduced into the household, at play dates, or at school. You learn how to share your mother’s time, your toys, your books, and countless other things. It may have seemed painful at first, but it was something you had to learn in order to make friends and play cooperatively.

Fast forward to a few years later, you find that that sharing is easy. It’s a daily occurrence. For those who are active on social media, sharing is essential. Some share words of wisdom and information about their companies or the products they sell. Others share what they had for dinner, personal viewpoints, news and everything in between. They also share interesting content posted by their friends, colleagues, celebrities and bloggers. This type of sharing helps us build relationships online and keeps us connected. It also helps us learn from those around us.

One of the things I enjoy about working at Cisco is that I get to share what I’ve learned with others. It’s rewarding to Read More »

Tags: , ,

Engaging Teams in Social Media: Twitter Chat – August 20, 2013 #CiscoSMT

August 6, 2013 at 10:35 am PST

AN13591As organizations transform to social business, encouraging employees to use social media on behalf of the brand is a key element in a successful social strategy. Teams can use social media to amplify brand messaging as well as provide key subject matter expertise and customer service where available.  As teams build community engagement, they learn and share insights with colleagues, partners and customers.

On August 20, 2013,  Cisco will host a live chat on Twitter (#CiscoSMT) focused around engaging teams in social media. During this chat, we will discuss the following topic areas:

•  Steps to develop a culture of sharing for employees

•  Content types that resonate for teams to engage in social sharing

•  Biggest challenges that employees face in social participation for the brand

•  Recognizing and rewarding teams for participation

•  Gamification aspects of sharing strategy

Do you have additional questions for this chat you would like to discuss? We’d love to hear from you!  Submit them in advance to @CiscoSocial or add your questions in the comments box below.

Moderator: @CiscoSocial

Date/Time: August 20, 2013,  10:00am – 11:00am Pacific Standard Time

Follow Hashtag: #CiscoSMT

Read More »

Tags: , , , , ,

Practical Social Media Advice for Newbies

July 15, 2013 at 5:42 am PST

Social Media SharingYou already have subject matter expertise.  It is time to share that knowledge with others through social media.  There are many social networks, many rules, many experts and a lot of information to digest.  Beyond the basics of each platform, here is some practical advice to get started:

Be careful with posts

Take heed to best practices for sharing for the various social platforms.  Whether you’re posting to Twitter, Facebook, LinkedIn, Google+, Instagram or Pinterest, make sure to follow the norms for that network.  Some updates may work well for your audience on Twitter, but may fizzle quickly on Facebook.

Try not to cross-post the same update to different social networks.  Do post content in different ways.  For a newly published blog article, post an image with the link on Facebook; pose a question from the article on Twitter; use a different image for sharing on Instagram or Pinterest.  Each post then links back to the original post, but is shared in different ways.

Always schedule

When posting to brand channels, schedule posts for the future—even if the future is only 5 minutes from now.  This will allow you to check the post for grammatical errors and typos, as well as verify that any links work correctly before the update goes live.

Read More »

Tags: , , ,

Cisco Social Media Training Opportunities for Partners

July 1, 2013 at 10:50 am PST

Social media now makes up more than 20 percent of all time spent online, and it’s easier than ever to see the value it can have for businesses, brands, and even personal reputations. According to a Nielsen survey, 65 percent of social media users surveyed use social activities to learn more information about brands, products and services as they’re making buying decisions. On top of that, increased adoption of mobile devices including tablets and smartphones provide the means for users to connect anywhere, at any time, meaning social media interactions can also happen anywhere, at any time.

For businesses, it can be a huge challenge to get everyone within an organization who will be participating in the social stream up-to-speed on policies, best practices, and integrated strategies, from how and what to blog about to social media’s role in marketing campaigns. To help meet this challenge, Cisco Social Media Training offers on-demand courses and one-on-one team consulting to help partners realize and implement the benefits of social media in your organizations.

Cisco offers two complementary training options for Cisco partners:  Read More »

Tags: , , , , ,

Social Marketing for Savvy Marketers Event: April 18-19, 2013

March 22, 2013 at 4:39 pm PST

As a busy social media or digital marketing professional, you don’t have time for theory and nifty ideas for 2023.  You  have deliverables and objectives and programs today.  You want to know what’s available right now, what’s going to work best for different types of programs, what other companies are doing, and all that good stuff.  You don’t want to hear how great we are…You want to know how great YOU can be.

We hear you loud and clear!  Join Cisco in San Jose, CA April 18 & 19, 2013,  as we present a special social media event geared toward next-level marketing strategies:  Social Media for Savvy Marketers!  

This free event will feature presenters from Cisco along with panelists from leading B2B and B2C companies, such as:   Twitter, LinkedIn, Performics, ABC, Flipboard, Fullscreen, Digby, Kiip, BlinQ Media, Realtime Media, Buzzfeed, Bunchball, SAP, Citrix, EMC, VMware, Percolate, Salesforce,  Kaiser Permanente, Food Network, Turner Networks and Engauge.  See our session descriptions here:

Register today!  Register for the live webcast here.  Questions?  Contact our social media training team.

Please see the full agenda listed below, as well as information on our speaker lineup:

Read More »

Tags: , , , ,