As organizations transform to social business, encouraging employees to use social media on behalf of the brand is a key element in a successful social strategy. Teams can use social media to amplify brand messaging as well as provide key subject matter expertise and customer service where available. As teams build community engagement, they learn and share insights with colleagues, partners and customers.
On August 20, 2013, Cisco will host a live chat on Twitter (#CiscoSMT) focused around engaging teams in social media. During this chat, we will discuss the following topic areas:
• Steps to develop a culture of sharing for employees
• Content types that resonate for teams to engage in social sharing
• Biggest challenges that employees face in social participation for the brand
• Recognizing and rewarding teams for participation
• Gamification aspects of sharing strategy
Do you have additional questions for this chat you would like to discuss? We’d love to hear from you! Submit them in advance to @CiscoSocial or add your questions in the comments box below.
Date/Time: August 20, 2013, 10:00am – 11:00am Pacific Standard Time
Follow Hashtag: #CiscoSMT
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Tags: #smtraining, amplification, ciscosmt, social media training, social teams, Twitter chat
You already have subject matter expertise. It is time to share that knowledge with others through social media. There are many social networks, many rules, many experts and a lot of information to digest. Beyond the basics of each platform, here is some practical advice to get started:
Be careful with posts
Take heed to best practices for sharing for the various social platforms. Whether you’re posting to Twitter, Facebook, LinkedIn, Google+, Instagram or Pinterest, make sure to follow the norms for that network. Some updates may work well for your audience on Twitter, but may fizzle quickly on Facebook.
Try not to cross-post the same update to different social networks. Do post content in different ways. For a newly published blog article, post an image with the link on Facebook; pose a question from the article on Twitter; use a different image for sharing on Instagram or Pinterest. Each post then links back to the original post, but is shared in different ways.
When posting to brand channels, schedule posts for the future—even if the future is only 5 minutes from now. This will allow you to check the post for grammatical errors and typos, as well as verify that any links work correctly before the update goes live.
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Tags: #smtraining, ciscosmt, partner training, social media training
Social media now makes up more than 20 percent of all time spent online, and it’s easier than ever to see the value it can have for businesses, brands, and even personal reputations. According to a Nielsen survey, 65 percent of social media users surveyed use social activities to learn more information about brands, products and services as they’re making buying decisions. On top of that, increased adoption of mobile devices including tablets and smartphones provide the means for users to connect anywhere, at any time, meaning social media interactions can also happen anywhere, at any time.
For businesses, it can be a huge challenge to get everyone within an organization who will be participating in the social stream up-to-speed on policies, best practices, and integrated strategies, from how and what to blog about to social media’s role in marketing campaigns. To help meet this challenge, Cisco Social Media Training offers on-demand courses and one-on-one team consulting to help partners realize and implement the benefits of social media in your organizations.
Cisco offers two complementary training options for Cisco partners: Read More »
Tags: Cisco, Marketing Velocity, partner, partner enablement, social media, social media training
As a busy social media or digital marketing professional, you don’t have time for theory and nifty ideas for 2023. You have deliverables and objectives and programs today. You want to know what’s available right now, what’s going to work best for different types of programs, what other companies are doing, and all that good stuff. You don’t want to hear how great we are…You want to know how great YOU can be.
We hear you loud and clear! Join Cisco in San Jose, CA April 18 & 19, 2013, as we present a special social media event geared toward next-level marketing strategies: Social Media for Savvy Marketers!
This free event will feature presenters from Cisco along with panelists from leading B2B and B2C companies, such as: Twitter, LinkedIn, Performics, ABC, Flipboard, Fullscreen, Digby, Kiip, BlinQ Media, Realtime Media, Buzzfeed, Bunchball, SAP, Citrix, EMC, VMware, Percolate, Salesforce, Kaiser Permanente, Food Network, Turner Networks and Engauge. See our session descriptions here:
Register today! Register for the live webcast here. Questions? Contact our social media training team.
Please see the full agenda listed below, as well as information on our speaker lineup:
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Tags: ciscosmt, social event, social media marketing, social media training, socialsavvy
We can’t wait for our #smtraining tweet chat tomorrow! As we’re getting our fingers ready for speed typing tomorrow, we wanted to give you a sneak peek into some of our tips and lessons learned. All in a tweetable format so please feel free to tweet away using the #smtraining hash tag.
We already covered in an earlier blog how to create a social media training program that works. In this post, we’re going to call out (lucky) 13 points you will need to consider as you think about your training strategy and implementation. Read More »
Tags: best practices, courses, create, how to, social media training, strategy, tips