As social and digital media continue to become a bigger focus for teams at Cisco, having a way to measure the impact and success of these initiatives is more important than ever.
- What resonates with our customers?
- Are we meeting our goals for specific audiences?
- How can we better refine our strategy and tactics?
Having this information is crucial to making decisions about how our social media investment fits in to the overall marketing mix. Read More »
Tags: framework, measurement, metrics, social media, Social Media Strategy
Jeremiah Owyang, Altimeter Group released a first-of-its-kind research study on the emerging role of the social media strategist. You can download the report on Jeremiah’s blog here.
We’re happy to be included in this research report. Clearly, marketing in a web 2.0 world means doing things differently but unless we stop doing something the old way…we’re not going to help our internal clients adopt new business processes. After all, this is about change management and the social media strategist must be willing to work through internal resistance (one of the 6 major challenges discussed in the report) to create quick wins and convince stakeholders to adopt new ways to work. Since we’ve been experimenting, learning and integrating social into our business for a few years now, I thought I’d provide my top 5 takeaways for helping drive change in your company.
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Tags: Altimeter Group, Jermiah Owyang, social media, Social Media Strategy