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3 Tips for Driving Better Engagement with Your Facebook Audience

In recent years, organic reach on Facebook has seen a strong decline. Reach is defined as the number of people who have seen your post. On your personal Facebook, you aren’t going to see this number, but for anyone running a Facebook page – this is an important number.

The challenge for social media marketing started a few years ago when Facebook began suppressing the reach of posts from Pages. Organic reach started to decline as early as 3 years ago. In 2012 = between 15-20% of people who had “liked” your Page saw organic posts. In 2013 that number dropped to ~10% and by 2014 it dropped to 1-3%.

This left many social media marketing teams with no choice but to “pay to play”. Facebook started to offer a “Boost Post” option at the same time it started to suppress organic reach. Boosting a post raises the percentage of people who have liked your page who get to see your post in their News Feed.

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What the British royals are teaching the rest of us about social: What companies can learn to do

Social media is quickly becoming ubiquitous in our lives — not only giving us news on our friends, but news of the day. We found out all about the recent birth of the newest heir to the British throne on social.

The royal baby is merely two weeks old and already doing a lot to bring the British Monarchy into the Internet age:  “The Twitter of tiny feet as William and Kate announce arrival online in historic first.”

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We’re also using social media to connect with current and potential customers. It’s no longer a question of should companies use it… but how. How does a business reach who it wants to reach, stay relevant, listen to what they’re saying, and help them influence others?  Read More »

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Social Marketing for Savvy Marketers Event: April 18-19, 2013

As a busy social media or digital marketing professional, you don’t have time for theory and nifty ideas for 2023.  You  have deliverables and objectives and programs today.  You want to know what’s available right now, what’s going to work best for different types of programs, what other companies are doing, and all that good stuff.  You don’t want to hear how great we are…You want to know how great YOU can be.

We hear you loud and clear!  Join Cisco in San Jose, CA April 18 & 19, 2013,  as we present a special social media event geared toward next-level marketing strategies:  Social Media for Savvy Marketers!  

This free event will feature presenters from Cisco along with panelists from leading B2B and B2C companies, such as:   Twitter, LinkedIn, Performics, ABC, Flipboard, Fullscreen, Digby, Kiip, BlinQ Media, Realtime Media, Buzzfeed, Bunchball, SAP, Citrix, EMC, VMware, Percolate, Salesforce,  Kaiser Permanente, Food Network, Turner Networks and Engauge.  See our session descriptions here:

Register today!  Register for the live webcast here.  Questions?  Contact our social media training team.

Please see the full agenda listed below, as well as information on our speaker lineup:

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Announcing This Year’s BtoB Social Media Marketing Awards Winners!

aEvery year, BtoB’s Social Media Marketing Awards are rewarded to companies that exhibit excellence with an innovative social media marketing campaign or initiative for a number of different award categories including Best Use of Twitter, Best Use of Facebook, Best Use of Mobile and more. A few days ago, BtoB revealed the lucky winners and runners-up of this year’s awards.

I’m proud to announce that Cisco Systems was honored with a few different winning titles. The Cisco Global Mobile Events  App and the Social Media Training & Certification Program won within the “Best Use of Mobile” and “Best Closed Community” categories, respectively, while the Cisco Systems Facebook page was deemed runner-up for “Best Use of Facebook.”

Congratulations to all winners who will be recognized and presented with awards during BtoB’s Digital Edge Live conference to be held in San Francisco, CA on March 20, 2013. In the meantime, you can check out the complete list of 2013 BtoB Social Media Marketing Award winners for each of the various categories.

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Timing Your Blog Posts

When done properly, blogging is probably one of the best things you can do to engage customers and prospects, positon yourself and your company as a thought leader in your respective industry, and increase the SEO of your web site. But timing matters. Depending upon the goals you’ve associated with your blog, the timing of your posts can go a long way in helping you to achieve your objective. 

Let’s say that you want to position yourself as a thought leader in your industry. Getting traffic to your posts is very important in reaching this goal. Based on the data and analysis  from Dan Zarrella (@danzarrella) and HubSpot, you may want to make sure that you’re posts are live on Monday.

If you’re looking to drive engagement with your customers and prospect, the number of comments you  receive on your posts is one way to measure this. Surprisingly, posting on the weekend may help to drive comments. According to this data, posts done on Saturdays receive the most comments. Clearly, your content has to resonate with your target audience at some level, but if you’re goal is around engagement, why not try posting on the weekend and see if your comments increase?

 

 

 

 

 

And if SEO is your focus inbound links are like treasured gold.  To drive more inbound links try posting on Mondays or Thursdays seems to drive the most inbound links according to this data.

 

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