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Raising the Bar at Cisco Live 2013 (Orlando) with the Social Media Hub

Cisco Live 2013 (Orlando) was bigger than ever this year. There was a record breaking 20,000 registered customers, partners, press and analysts. More than 200 of our top partners were in the World of Solutions, representing a year-over-year increase in partner participation. Our host was none other than Blair Christie. She informed and wooed the crowd, tying together the major themes and highlighting special details throughout the week. Along with showcasing the latest and greatest Cisco gear, services, and thought leadership, there was something new this year. There was something special—the Social Media Hub.

The Social Media Hub is ready for day 1.

The Social Media Hub is ready for day 1.

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Cisco Live Social Media Hub: The Pulse of #CLUS

Did you post a selfie that was photobombed by John Chambers? What about tweeting more than 170 times a day to be the top of the leaderboard? Cisco Live – referred to as “summer camp for grown-up geeks” –  was a hotbed for social media activity. In fact, after day three, on Twitter alone, references to @CiscoLive and #CLUS received more than 35,000 tweets by about 8,000 users. We are poised to nearly double the amount of social media activity around Cisco Live this year versus last year.  But how did the Cisco Live team manage all of these incoming and outgoing tweets? The Cisco Live Social Media Hub! Modeled around a social media listening and engagement center, the Hub kept the pulse on social media conversations around the event and was also as a venue for responding to and promoting those conversations in real time.

On-site, the Hub became even more than the incredible social media command center; it also became a meeting place for friends that wanted to connect in person as well as share their experiences in real time over social channels. Between showing live feeds of keynotes and featured sessions to hosting tweetups and social events, we were able to create an experience within Cisco Live for our customers, partners,  /colleagues and friends.

hub

New to Twitter? The Hub team helped people sign up for social media sites, use and track hashtags and contribute to Cisco Live conversations. Need help? The Hub team was able to provide guidance, troubleshoot issues and lend a helping hand both over social media channels and in person. Ready to win? The Hub team hosted more than 40 contests for prizes such as an attendee-designed social media t-shirt, mobile device battery chargers and even Nerds candy!

nerds

Real-time responses. On-site content creation. Mobile engagement from after-hours events such as the Customer Appreciation Event. The Cisco Live Social Media Hub elevated not only the outgoing conversations about the event, trends such as the Internet of Everything and content from keynote speakers, but also the engagement with incoming content. Our attendees are the best eyes and ears into every session, and they provided incredible insights and feedback that we responded to as well as aggregated and analyzed for future Cisco Live events.

In fact, during the opening keynote featuring John Chambers, Padmasree Warrior and Dave Evans – which you can view on Cisco Live 365 – there was such a high level of tweets and engagement back and forth with attendees that we actually exceeded the number of tweets allowed per hour! We essentially broke Twitter.

Whether you participated in social media at Cisco Live by watching the conversations on one of our six screens featuring social content and trends, stopped by the Hub to chat or engaged with us online, we thank you for helping us elevate the social experience at Cisco Live!

So who were the friendly faces at the Hub and behind @CiscoLive? Our fearless lead, Charlie Treadwell (@CharlieAtCisco) along with our incredible team: Davythe Dicochea (@davythe), Buffy Koscielniak (@BernadetteK), George Metrik (@gosha), Kari Gunderson (@karigundy) as well as our social media agency, GolinHarris. A very special thank you goes to Kathleen Mudge (@KathleenMudge) for being our Cisco Live champion and helping this come to life!

Want an overview of the social conversations? Check out our Storify channel! We look forward to seeing you in San Francisco for Cisco Live 2014!

For more information about the Cisco Live Social Media Hub, check out this BizBash article.

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Capturing B2B Audiences on Valentine’s Day Using #RealTimeMarketing

February 20, 2013 at 6:00 am PST

On February 14th, it’s hard to keep your mind focused on work. If you’re like me, you were wondering if the flowers, candy, and teddy bear you ordered would get delivered to your wife on time, or if the butcher would have any steaks left by the time you made it to the market after work. Frankly the last thing on my mind was the possibilities enabled when we connect people, processes, data and things, also known as the Internet of Everything (#IoE).

Valentine

This Valentine’s Day, Cisco’s Social Media Marketing team leveraged a broadly engaging topic that very few people would associate with the Internet of Everything through real-time marketing. Read More »

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Social Media Business Strategy: Listen and Learn from Your Customers – Part 2

January 24, 2013 at 1:00 pm PST

This post is included  as part of a series of posts related to social media training efforts underway at Cisco.  I sat down with our corporate Cisco Social Media Listening team members team members members (Charlie TreadwellBernadette KoscielniakGeorge MetrikNancy RivasMichael HoppsDavythe Dicochea, and Jennifer Robertsto ask a few specific questions around social listening. This is  the second part of the interview.  Read the first part of this series. 

What tools are available to enhance the social listening effort?

Various listening platforms are available, with varying focus areas in metrics and data streams.  In a June 2012 report, eMarketer profiles the strengths of industry leading platforms as followed:

Profile of Select SM Monitoring Services 2012

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Social Media Business Strategy: Listen and Learn from Your Customers – Part 1

January 18, 2013 at 2:15 am PST

This is the first post in a continuing series related to social media training efforts underway at Cisco.  I sat down with our corporate Cisco Social Media Listening team members members (Charlie Treadwell, Bernadette Koscielniak, George Metrik, Nancy Rivas, Michael Hopps, Davythe Dicochea, and Jennifer Robertsto ask a few specific questions around social listening:  

Why is social listening important to a business?

Listening is an ongoing process that is a necessary and integral component of your social business strategy.  Being present on social channels provides an opportunity to learn from what your customers are saying and gain insights which help drive business results. Listening can also help uncover influencers, identify signs of an impending crisis, and more.  Altimeter business analyst, Charlene Li said in a post:

66% of online Americans are actively using social networking, but only 16% of companies use social media to engage with customers…You can’t have credibility saying you are customer-centric if you ignore your customers in social media channels.”

Executives are consistently investing in listening platforms and processes.  A recent December 2012 report from eMarketer indicates executives plan to increase spending in social listening by 14.8% of their social media marketing budget in 2013:

SM Marketing Programs Planned Increase Spend

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