social media best practices

June 28, 2016

DIGITAL AND SOCIAL

How We Took Cisco’s Talent Brand to Snapchat

4 min read

Snapchat. It’s the new shiny social media platform. It has the most marketing-sought-after age group as it’s primary user base (that would be millennials and Gen Z) and it’s all anyone in social media can talk about. As the social media lead for Cisco’s Talent Brand Team, I know that our team has been talking about it for over a […]

February 11, 2015

DIGITAL AND SOCIAL

Social Best Practices for Events and Conferences

2 min read

Tradeshows and events are practically synonymous with the technology industry - after all our industry produces some of the largest ones in the world. Whether it’s unveiling new products or...

October 9, 2013

DIGITAL AND SOCIAL

5 Steps to Success: Encouraging Employee Social Media Engagement

2 min read

Aristotle was spot on when he said, “The whole is greater than the sum of its parts.” This holds true when we look at the benefits of employee engagement in the socialsphere. Why not leverage your organization’s built-in social media army to evangelize the brand? Encouraging employee engagement across social channels on behalf of the […]

April 22, 2013

DIGITAL AND SOCIAL

5 Tips to Becoming a “Savvy” Social Media Marketer

3 min read

Where do you go to find social media tips, statistics, trends, and best practices? I recently attended the Social Media for Savvy Marketers event hosted by Cisco featuring speakers from Twitter, SAP, Adobe, BuzzFeed, Salesforce.com, Percolate, and more. The two-day event brought candid conversations, interactive panel sessions, and an engaging way to learn how B2B […]