Jeanette Gibson (@JeanetteG), Mark Chandler (@ChandlerCisco), Sheila Jordan (@CiscoSheila), and Lance Perry (@lanceperrycisco)
Side Note: In between Wednesday’s executive panel broadcast and our next Twitter chat, taking place in June, we have a robust Social Media for Savvy Marketers Conference coming up on April 18th and 19th. It’s free and available both in-person and online. Join us, registration is still open! And follow #ciscosmt and #socialsavvy for more details.
From behind the scenes, we had a feeling this chat session would be eye-opening and would really open the door to having more transparent social media conversations in the future. It was enlightening to see the level of candid insights, personal experiences, and fresh perspectives shared by @JeanetteG@ChandlerCisco@CiscoSheila and @lanceperrycisco.
For those that viewed the broadcast and/or participated in the social conversation, what did you think of it? And were there any “ah ha” moments you walked away with afterwards?
Social media gives executives a new way of conducting business, building reputations, and developing stronger relationships by accessing real-time feedback, receiving validation, and uncovering new ideas.
It’s important to keep in mind the value of internal and external social media channels and opportunities; creating internal opportunities to build communities and collaborate in new ways may take time to adopt, but will enable companies to move forward more efficiently and effectively.
Learning about social media and the ways to leverage it, help executives to not only keep up with trends, but to stay relevant with different generations.
Setting goals upfront and really understanding the purpose around using social media, specifically for an executive and for the company, will go a long way at being successful in leveraging it.
Social media can be a powerful channel for direct access, both by executives/companies and also by customers and other audience members.
It’s important for executives to show their personalities, projecting something about themselves and being authentic.
Embracing internal social media tools is a journey across the organization; understand that it’s dependent on changing behaviors–some will gravitate quickly, while others may take longer to adopt.
Here are some quotes I especially liked from the panelists:
From @lanceperrycisco: “The world is flat thanks to social media (not really of course), but it is an equalizer where we see contributions from everyone.”
From @CiscoSheila: “Mobile first! The combination of mobile and social is what helps us stay connected and provides executives with quick and immediate responses.”
From @lanceperrycisco: “leaders don’t give the message, they are the message. Use the capabilities and the team will too. Those that don’t use them, do not have a strong social media presence.”
From @CiscoSheila: “Thought leadership comes from all levels of the company. With the rate of change in business, everyone is still figuring it out; use your whole network and help accelerate thinking.”
From @ChandlerCisco: “[Internal] social media becomes ‘the’ mode of communication, the only way to communicate. Get people involved, even using incentives at the beginning if needed.”
For those that could not make it, it’s definitely a must-see. Between all of the points of view, experiences, and roles, it really gave a good insiders’ view of what executives think about social media. We would love to hear your feedback regarding the session and potential topics you would like to hear more about and participate in as we move forward. I look forward to reading your comments!
Navigating social media can be an intimidating challenge for many people, but particularly for company executives who may not be naturally inclined to communicate using social channels or have the time to learn how to use them.
Sheila Jordan, Cisco Senior Vice President, IT Communications and Collaboration
My own experience with social media has evolved – initially by watching my teenage children use it to communicate, share photos, and catch up on the big news event of the day – and by watching others. For me, I find it easier to separately my personal and work life by using Facebook solely for family and friends, and Twitter and blogging for business topics.
Twitter is a fantastic way to reach a very broad audience. There are now four generations of people in the workforce and Twitter is a channel they all use!
And I really enjoy blogging because it allows me to express my opinions and points of view on IT topics that are top of mind with CIOs and IT leaders. I do many, many customer executive briefings and get input directly from customers and learn what’s most of interest and important to them. I use that information as an opportunity to express my and Cisco’s point of view on a variety of IT topics – collaboration, mobility, cloud and social.
So for those of you who need some encouragement, here are my top 10 tips for executive social media:
Be relevant – be timely. It’s most important to get your point across while the topic is hot – if you tinker endlessly with your message, you’ll have missed the moment.
Be provocative – use analytics and data points to back up your theories. Don’t be afraid to express your point of view.
Use social media as a channel to message your organization and teams’ work and as a form of recognition. Colleagues will enjoy following you so use this channel as a way to express your appreciation!
Show thought leadership (provide value)
Use as an ongoing opportunity to connect with others – your peers, influencers and colleagues inside and outside your company
Let’s Chat! #CiscoSMT Social Media Training Series: Executive View on Social Media Experiences
Listen to feedback and responses – have you resonated with your audience? This is a way to instantly get feedback. And don’t worry about responding to each and every comment; not everyone expects you to reply and when you do they are pleasantly surprised!
Don’t spam. Enough said.
Personalize your social media – offer insights to how you think. Be authentic and human. If you’re asked to re-tweet a company message, be sure it reflects your own thinking.
Don’t be afraid to be an expert!
Have fun. Go for it – it’s a new medium and we are all still learning; don’t be shy!
Since launching our internal executive social media mentoring program, it’s been really eye-opening to get a close up view of their perceptions around using this channel, their goals, and overall interests. We read and hear about different statistics all the time, telling us that executive participation is still in an early adoption stage and this is definitely true. However, the more executives I meet with, the more I see that this statistic is already changing and will continue to evolve!
Make it easier for executives to learn about social media and get involved in the social stream.
Some of the main themes from these conversations are the usual: building a personal online reputation, supporting the brand, learning how to communicate with different audiences, leveraging social media for business… and of course, participating in social media without impacting bandwidth.
However, where I’m surprised and really encouraged, is by the overall attitudes towards social media and the avid interest in jumping into the social stream. They want to participate and see the value in social media, but often do not know where to begin.
Let’s make it easier for executives to be a part of the social stream and experience everything it has to offer. In my last executives using social media post, I provided recommendations focusing on “getting buy-in tips”.
Here are a few additional suggestions when mentoring executives on the topic of social media:
Outline specific goals executives can achieve by learning more about social media and then applying those strategies within the social stream
Make it personal for them, focusing on their key business and personal interests
Help executives find their social voices so that they can further build their online reputations
Provide easy-to-understand best practices, examples, and actual hands-on opportunities to absorb the tips
Pace the mentoring sessions so that it’s not overwhelming and provide easy-to-implement next steps (e.g., download a social media app that helps them listen into the social stream when they stand in the airport security line, or provide a user-friendly social media aggregator they can use when then have 5 minutes to read and then share information with followers, etc.)
Lastly, bring your questions for the executive panelists and share them on the #ciscosmt stream. What are you interested in learning from these executives’ experiences that can help with your own executives? Are there other areas regarding executives and their social media participation you are interested in learning more about?
We look forward to your participation and will look for your #ciscosmt tweets as we get ready for the session this week and during the live broadcast on April 3rd.
While more than 99 percent of things in the physical world today are still not connected to the Internet, the phenomenon called “The Internet of Everything” will soon wake up everything imaginable. As the network evolves and changes, becoming more sophisticated, the job roles and education requirements of network engineers also continue to change.
Gartner Research forecasts that worldwide IT spending will reach $3.7 trillion in 2013. In order to maximize the ROI of IT solutions, education is imperative. Companies require properly trained IT professionals to deploy, support and troubleshoot new and emerging technologies.
To enable our global community of partners and customers to realize the benefits of new networking solutions, we are pleased to announce the redesign of the Cisco Associate-level career certification programs and the evolution of the CCNA certification to CCNA Routing and Switching certification. Check out the video below to learn more about the changes:
Apprenticeship programs can be an effective way to employ new IT talent as well as train and develop current IT staff with relevant skills for business success. For most companies, improving business processes at all levels, from manufacturing to sales, is contingent on efficient implementation of technology. Possessing an innovative, well-trained IT staff can become a source of competitive advantage.
Check out this short video about how apprenticeship programs can help develop the necessary IT talent required by companies today and into the future.