The desire to interpret people’s body language during in-person meetings has been studied by psychologists and marketing focus group researchers for many years. In contrast, the notion of observing your customer’s virtual online body language is a relatively new concept.
How does a business become a category leader that fully leverages their online activity for market development and growth? I’ve previously described the process of using social media as an online lead generating tool, attracting prospective customers towards the corporate website.
A surge in the adoption of social media by consumers and businesses has given rise to new business dynamics and the landscape is continuously evolving. The recent launch of Google+ has generated a lot of social buzz and sparked some new ideas, for example, Michael Dell (CEO of Dell Inc.) expressed his interest in exploring Google+ Hangout for real-time customer support.
I think it’s fascinating to try to look into the future and discuss how social media channels/platforms might evolve in the next 5 years or so. For simplicity, let’s label this future social media era as Social Media 2.0! Before we do some time travel into the future, here is a quick disclaimer: the following ideas are based on my personal perspective only. That being said, let’s jump into the fun part!
Social Media 2.0 will be highly actionable
Consider the following scenario to understand what I mean by “highly actionable”. Let’s say my friend posted a picture of his/her vacation on Facebook or Google+. I come across the post, and I like the vacation spot so much that I want to consider it for my own vacation next month. However, there aren’t many actions I can take besides clicking on the ‘Like’ button or adding a comment on that post. The following visualization depicts this limited experience:
We’ve all heard of Facebook, LinkedIn and Twitter, and some of us may even have our own blog, but the question remains — how do we effectively use these online communication tools and how can we start to apply social media as a revenue generating engine?