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Murali Sitaram: “Cisco’s Quadragenarian”

This week in No Jitter, Cisco Collaboration Vice President Murali Sitaram is featured in an extensive Q&A with editor Dave Michels. Entitled, Cisco’s Quadragenarian,” Sitaram is working to take Cisco, a company with a strong networking core, and move it towards collaboration software that is both social and cloud-based.

Murali discusses his role, Cisco’s perspective on social business software, the post PC-era, collaboration in general, people-centric collaboration, email and more.  In part he says:

“In today’s post-PC era, employees no longer are tied to their desk or required to sit in a conference room to do their jobs…Social collaboration adds a new layer to the communication experience, allowing companies to innovate, grow, expand into new markets and increase productivity.

Over the last two or three decades we have been living in the era of the “document” or…email…if you think about it, people don’t really collaborate or work in that way…We have conversations, we share in communities…previous generation of tools have outlived their utility and we must rethink how people work.”

Read about Sitaram’s radical suggestions for shifting email workloads to better workspaces for people to collaborate. I hope you enjoy reading the interview.  Let me know your thoughts on collaboration and enterprise social software.

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8 Fab Topics in 8 Hours: “Social Enterprise” Day 1 Agenda #SMWSF #SMWCisco

February 1, 2012 at 6:30 am PST

Cupid has worked his magic and helped us bring together some awesome speakers for our February 14th Social Enterprise Day at Social Media Week. Check out our full agenda and information on how to register.  All times are in Pacific Standard Time.

8:00 – 8:55 Networking Breakfast

8:55 – 9:00 Welcome

9:00 – 9:50 Executive Dialogue: Social Media through an Executive Lens
Cisco executives, Carlos Dominguez and Sheila Jordan will share their perspectives on social media adoption. Carlos will tell his story on how and why he has become an avid social media user and Sheila will take you behind the firewall. She will highlight how you can prepare your IT organization to help drive adoption of social media and collaboration technologies. This dialogue will focus on understanding how a company can embrace social media at the executive level while protecting its intellectual property.

Dialoguers: Carlos Dominguez (@carlosdominguez), SVP, “The Tech Nowist”, Cisco and Sheila Jordan (@CiscoSheila), SVP, Communication and Collaboration IT, Cisco
Moderator: Karen Snell (@kcsnell), Social Media Communications Manager, Cisco

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10:00 – 10:50 Cisco’s Social Media Journey
This presentation will give you a sneak peek into Cisco’s social media journey, best practices, innovations and lessons learned over the years. Jeanette will also give you some tips on how to set up and scale your social media center of excellence based on Cisco’s center of excellence model. 

Presenter: Jeanette Gibson (@JeanetteG), Senior Director, Global Social Media and Digital Marketing, Cisco

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11:00 – 11:50 Panel: The Road to Becoming a Social Business
This panel will explore the framework for becoming a social business and offer perspectives on social content strategy to create great stories. This session will address questions on how to scale your social efforts across your company and globally, and will leave you with some practical tips and lessons learned. 

Moderator: Michael Brito (@britopian), SVP, Social Business Planning, Edelman Digital
Panelists: Read More »

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Lost in Social Media: The Proficient Reach Nirvana [PICTURE] #lostinsm

October 27, 2011 at 11:31 am PST

Figuratively speaking, of course. The Proficient state is the last stage in the evolution cycle. Before diving into things, let’s quickly review the 4 social media adoption phases that come before the Pros. The Missing, which I previously introduced as the Mistrusting, represent a group that is absent from social media for one reason or another. Then come the Seekers who are all about experimentation and discovery. Up next are the Integrators who are starting to uncover the place of social media in the bigger picture and are learning to connect different tools, activities, resources and programs. In the fourth phase, the Relators are taking integration to new levels and advancing their practices far beyond those of the Integrators…until they reach a point where social media becomes a part of their DNA. Welcome to Nirvana!

Business. In its ultimate phase, social media will be Read More »

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Collaboration: The Cure for a Rollercoaster Economy

Today, we’re featuring a guest post from Rick Hutley, a vice president in Cisco’s global strategic consulting arm, IBSG. Rick advises business leaders in every industry about how technology—and more often than not, Intelligent Network technology—can help businesses achieve their goals.

As we embark on yet another economic rollercoaster, the goal of dramatically reducing costs while simultaneously growing revenues and market share seems impossible to attain. Yet, this is what businesses must do to survive.

In my opinion, the answer to this dichotomy is “collaboration”—enabling your workforce to be more effective at significantly lower costs. Collaboration can deliver significant benefits. Cisco®, for example, realized $1.4 billion in collaboration benefits in FY2010, up from $1.1 billion in FY2009. This was achieved across 27 initiatives at an annual cost of only $128 million.

These findings are detailed in a report titled “Economics of Collaboration at Cisco” by the Cisco Internet Business Solutions Group (IBSG), with analysis from its Research & Economics Practice. While every company is different, the following Cisco examples from this report offer a compelling business case for adopting similar initiatives where you work.

  • Business travel optimization to enable greater collaboration across regions while containing travel costs resulted in expense savings of $519 million per year and time savings of $140 million per year.
  • Telecommuting initiatives to increase productivity, tap global talent, and improve sustainability resulted in time savings of $320 million per year for Cisco and commute cost savings of $49 million per year for employees.
  • Connected Workplace, Cisco’s solution for optimizing knowledge worker productivity in the office, generated a 43 percent reduction in space per worker, real estate savings of $33 million per year, and energy savings of $2 million per year.
  • Next-generation Unified Communications resulted in salesforce time savings of $27 million per year and improved customer service.
  • Faster time-to-market capabilities with improved remote collaboration accelerated the introduction of Cisco’s ASR 9000, increasing margins by $90 million, reducing time to market from 4 to 3 years, and lowering R&D costs by $70 million.

To achieve these results, Cisco employed much of its own technology. Cisco TelePresence®, for example, powers a new way of working that allows us to be more productive through face-to-face, two-way video collaboration. Cisco WebEx® enables us to hold highly effective team meetings by sharing information whether we are using a desktop computer, laptop, or smartphone. Cisco Unified Communications links our phone, email, and other communications systems so we never have to miss a call or wait until a colleague gets back to his or her desk to respond to a critical email. And finally, Cisco QuadTM provides a single, integrated experience where individuals, teams, and communities connect, share, learn, and collaborate.

In today’s volatile economy, it’s clear we must learn how to collaborate better. Fortunately, technologies like those employed by Cisco can give your company an edge by improving competitiveness, innovation, and, most important, business results.

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Social Media 2.0 – Future of Social Media Platforms

A surge in the adoption of social media by consumers and businesses has given rise to new business dynamics and the landscape is continuously evolving. The recent launch of Google+ has generated a lot of social buzz and sparked some new ideas, for example,  Michael Dell (CEO of Dell Inc.) expressed his interest in exploring Google+ Hangout for real-time customer support.

I think it’s fascinating to try to look into the future and discuss how social media channels/platforms might evolve in the next 5 years or so. For simplicity, let’s label this future social media era as Social Media 2.0! Before we do some time travel into the future, here is a quick disclaimer: the following ideas are based on my personal perspective only. That being said, let’s jump into the fun part!

Social Media 2.0 will be highly actionable

Consider the following scenario to understand what I mean by “highly actionable”. Let’s say my friend posted a picture of his/her vacation on Facebook or Google+.  I come across the post, and I like the vacation spot so much that I want to consider it for my own vacation next month. However, there aren’t many actions I can take besides clicking on the ‘Like’ button or adding a comment on that post. The following visualization depicts this limited experience:

Read More »

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