Cisco Consumer Video Strategy Takes Stage

There’s no doubt about it – the band Paramore is hot.  Fresh off a summer ’09 tour with No Doubt, the band released their third studio album “brand new eyes” in September and debuted at #2 on the Billboard 200.  To top that …Read more.

Posted by Jeff Marusak on November 18, 2009 at 04:51PM

Considering the Risks and Rewards of Social Media

Social media continues to pervade cultures around the globe, and the usefulness and popularity of social media sites and services has been demonstrated in some impressive ways. The power and reach of social media outlets has empowered individuals to make …Read more.

Posted by Seth Hanford on October 29, 2009 at 11:56AM

Pump Up Your Marketing

With topics ranging from branding, B2B, and social media to creating consumer-centric websites, engaging virtual events, and measuring success of your campaigns…not to mention producing and marketing videos, Partner Velocity is a packed two-day event in Paris offering innovative ways …Read more.

Posted by Alexandra Krasne on October 25, 2009 at 04:46PM

Brazil: Broadband Transformation

Last week was the most important telecommunications tradeshow in Latin America –  Futurecom, held in Sao Paulo, Brazil on Oct. 13-16.  Broadband and the role new applications (mainly video) are playing in redefining the service provider market were hot topics. …Read more.

Posted by Felipe Lamus on October 21, 2009 at 04:37PM

The Next YouTube Star: You

You can rub your eyes and double check the figures, but the latest reports say that YouTube has surpassed 10 billion views in a single month in the United States. Globally, figures show that YouTube serves up 1 billion videos …Read more.

Posted by Alexandra Krasne on October 13, 2009 at 10:56AM

Getting To the New Normal (Part 2 of 2)

by Alan S. Cohen, vice president, Enterprise Solutions, Cisco. I am a recovering (semi-competitive) mid and long-distance runner. At an advanced age (in my late 20s), I finished my last serious competitive race at 5:20 a.m., skidding a finish line …Read more.

Posted by Alan Cohen on October 13, 2009 at 08:41AM

The Cost of ‘Social’ to Media Companies

There have been a couple public data points (1, 2) recently highlighting the costs some media companies are incurring building their own social media / digital content platforms.  These disclosure have generated blogosphere reactions from disbelief to ridicule, but there …Read more.

Posted by Scott Brown on September 30, 2009 at 11:43AM

Customer Satisfaction Guaranteed!

As I’ve learned from content and leadership experts Gerry McGovern and Marshall Goldsmith, web content and customer satisfaction mean nothing if you aren’t regularly asking readers and customers what works and what doesn’t (and actually listening). Web analytics software makes …Read more.

Posted by Alexandra Krasne on September 09, 2009 at 04:09PM

Bandwidth Conference Highlights Diversity in Artist Online Strategies

At the Bandwidth Digital Music Conference, top band managers talk with moderator Scott Perry about artists who create direct relationships with fans using social and digital media. The 2009 digital music conference, Bandwidth, just wrapped up at the end of …Read more.

Posted by Chuck Fishman on September 01, 2009 at 03:13PM

Digital Media and Social Media Research

I’m off for my summer vacation after a very poor decision to work 8 months straight without a break. I was just reviewing with a colleague all of the various research and overview presentations I assembled during this period. Essentially …Read more.

Posted by Chuck Fishman on July 24, 2009 at 02:08PM

Back to the Future (of Social Media)

I read Martin Olausson’s from Strategy Analytics interesting report this morning titled “The People’s Revolution: Implications of the Web 2.0 and Social Media Applications.”  Martin’s concise and well-thought out piece identifies the challenges and opportunities social technologies pose for media …Read more.

Posted by Scott Brown on June 09, 2009 at 01:11PM

San Francisco Music Tech Summit - Part 2

(Left to Right: Ali Partovi, CEO of iLike, Chuck Fishman, Cisco Media Solutions Group, Geoff Ralston, CEO of Lala at the San Francisco Music Tech Summit; Photo Credit - Julie Blaustein) I already posted an overview of the San Francisco …Read more.

Posted by Chuck Fishman on May 26, 2009 at 04:15PM

Your web site is the center of your online entertainment strategy

I came across a really interesting flow chart on a blog about digital media called Hit Singularity. The chart was dubbed a “Social Media Strategy Framework For Bands”. I noticed something right away in this very well thought out chart …Read more.

Posted by Chuck Fishman on May 08, 2009 at 12:11PM

Cisco #1 Websites for Customers and Media!

Once again, Cisco is proud to have been recognized by Bowen Craggs (in a collaborative project with the Financial Times) as the #1 corporate news site serving media...and #1 for serving customers. As I said last year when we also …Read more.

Posted by John Earnhardt on April 24, 2009 at 12:53PM

Visual Networking Still Hot Despite Economy

Consumer spending is down and many of us are opting for frugal alternatives where we can find them, like taking our lunch to work or hosting a dinner party rather than a night on the town. Interestingly enough, the economy …Read more.

Posted by Johanna Fry on April 06, 2009 at 11:12AM

With Social Media, Cisco is listening, participating…and learning

The discussion and interest on Twitter about a recent hiring issue between Cisco and a candidate is a fascinating case study.  For privacy reasons, we cannot comment on individual personnel matters or hiring decisions, but I would like to address, …Read more.

Posted by Blair Christie on March 24, 2009 at 08:01AM

“Social Networking”, “Social Media” and “Community”… oh, m

Everyone seems to have their own definitions for the terms social networking, social media, and community .  Rather than debate topicality, we’ve generally operated with the general definitions from Wikipedia (linked above).  That said, there are important nuances to call …Read more.

Posted by Scott Brown on January 20, 2009 at 10:20AM