The Cost of ‘Social’ to Media Companies

There have been a couple public data points (1, 2) recently highlighting the costs some media companies are incurring building their own social media / digital content platforms.  These disclosure have generated blogosphere reactions from disbelief to ridicule, but there …Read more.

Posted by Scott Brown on September 30, 2009 at 11:43AM

Cisco Eos, Warner Music Group and the ‘Social Entertainment’ Experience

Warner Music Group announced today that they will be using the Cisco Eos software platform more extensively in their direct-to-consumer initiative delivering interactive, high-value experiences for their artists and fans. As part of this announcement, WMG unveiled new Eos-powered sites …Read more.

Posted by Scott Brown on August 12, 2009 at 10:06AM

All Hail ‘Todd’—Web Developers and the Social Entertainment Experience

From what I’ve seen, there’s a healthy tension that exists within most media companies today.  A tension that comes from balancing the needs/wants of three sometimes competing perspectives – that of the “business” (aka making money), the “creative” (aka the …Read more.

Posted by Scott Brown on July 07, 2009 at 01:02PM

Back to the Future (of Social Media)

I read Martin Olausson’s from Strategy Analytics interesting report this morning titled “The People’s Revolution: Implications of the Web 2.0 and Social Media Applications.”  Martin’s concise and well-thought out piece identifies the challenges and opportunities social technologies pose for media …Read more.

Posted by Scott Brown on June 09, 2009 at 01:11PM