I hope all of you social media gurus are enjoying the great speakers Cisco lined up for Social Media Week! And while no surprise to us video enthusiasts, it was great to see industry thought leaders repeatedly reference video as the killer app when it comes to engaging your audience in social media and beyond.
Jeanette Gibson, Cisco Global Social Media Marketing Director, illustrated some great examples of how Cisco uses video to scale subject matter experts internally and for customer support, as well as how Cisco has been able to measure purchase and impact on revenue with video.
A great example is this video made about the ASR 9000 router that encourages viewers to schedule a demo. The video has garnered 10,000 views, which has led to 800 demos, 200 qualified leads, resulting in $18M of influence sales. Talk about an ROI for video!
Of course, enterprise video content comes in many forms and doesn’t have to be a highly produced video like this example. Grassroots video from passionate employees can also be a great tool to promote a brand and share information internally or externally about a company or product.
Making it easy for employees to capture, transform and share video so that “anyone can be a video publisher,” as Jeanette said, is key to an enterprise video strategy that embraces video as a part of its culture.
We have been getting a lot of questions about Social Media Week at Cisco (#SMWCisco) so we thought it would be best to share our answers with you all. If you have any other questions we haven’t covered here, please let us know by commenting on this blog post.
Here we go:
Location: If you are attending in person, please come to building 9 on the Cisco San Jose Campus.
Building 9, 1st floor
260 E. Tasman Drive
San Jose, CA 95134
Check In and Parking: Registration starts at 8am. Use the back entrance Read More »
We want to dedicate today’s blog post to all of our wonderful speakers at the “Social Enterprise” Hub, Day 1. Without further ado, check out the lineup below and make a note of our hash tag for the day (#SMWCisco) as well as the speakers’ Twitter handles. Happy tweeting and we hope to see you on February 14!