Cisco Blogs


Cisco Blog > SP360: Service Provider

Cloud and Advanced Services Are Service Providers’ Keys To Tapping the Fragmented $200 Billion Small and Medium Business Market

neerkumakevsuhBy Neeraj Kumar and Kevin Suh, Cisco Consulting Services

The small and medium sized-business (SMB) commercial-services market is important for all types of service providers (SPs). SMBs account for more than half of total U.S. commercial-services spending, according to AMR Research/Gartner. And, the portion of the U.S. SMB commercial-services market that service providers could capture is expected to grow to more than $200 billion by 2015, according to analysis by Cisco Consulting Services (CCS) and industry research analysts.

To capture this opportunity, service providers need a deeper understanding of who the SMB customers are and what they buy, as well as how they purchase these commercial services. To better understand SMBs’ detailed service delivery needs and expectations, Cisco Consulting Services (CCS), surveyed 761 U.S. SMBs with five to 1,000 employees in 2012. The study revealed that although this is a big and complex market, there are specific opportunities for SPs in cloud and advanced services.

Complex, Diverse Market, with Varying Expectations

The SMB market is complex — spanning Read More »

Tags: , , , , , , , , ,

Continuing Our Midmarket Momentum With Partners

Cisco Partner Summit 2013 was an amazing event this year, and as you saw throughout the week, we had lots to tell you about the huge opportunity for partners focused on the midmarket.  Partner participation was excellent both live in Boston and at Virtual Partner Summit. Together with Cisco regional leaders, we engaged with more than 1,100 partners during our VPS Dialog Sessions.

Some of the topics covered during our VPS Dialogs: Grow your Business with Cisco sessions included:

  • Midmarket opportunity: 1.4 million midsize customers, $25 billion in potential product revenue and $30 billion in potential services revenue and how Cisco is helping all of our certified partners capture this  opportunity.
  • Enhanced Training:  New SMB Specialization, SMB University and an updated Smart Business Roadmap
  • New Mobile App: Cisco Engage Mobile App designed especially for Select Partners
  • Business Focused Event Series: An opportunity for hands-on product demos and networking with peers
  • Customer Case Studies: Developed by Cisco to promote our partners successes
  • Meraki Acquisition: New cloud offering available for partners

Participating partners responded very positively to polling questions during the sessions. According to the feedback we received: Read More »

Tags: , , ,

How Are You Weathering Industry Storms? Five Ways To Help SPs Turn Disruption into Transformation

Service providers (SPs) have been wracked by wave after wave of disruption, creating new winners and losers on every front. Traditional carriers continue to look for ways to make up for lost voice revenues; over-the-top (OTT) players have redefined the ways video is delivered and consumed; exponential growth in mobile data traffic devours network capacity without creating comparable revenue; and new cloud services are transforming IT consumption and challenging old operating models. The industry is changing with whiplash speed—leaving service providers scrambling to get ahead of the next wave.

For years, the Cisco Internet Business Solutions Group has engaged with global and regional service providers to help them navigate and seize the opportunities afforded by industry disruptions. Now, as part of Cisco Consulting Services (CCS), we have identified key industry areas where SPs have transformative opportunities for new services, operations, and business models.

Five Areas of Opportunity for SP Growth and Transformation

Based on Cisco’s own market sensing of trends, tracking of customer behaviors and industry inflection points, and strategy engagements with leading SPs around the world, Cisco Consulting Services has developed unique expertise to help SPs address their challenges and capitalize on opportunities. We are specifically focused on transformative engagements with SPs in five key areas—helping them identify and address the strategic questions they need to answer to be successful: Read More »

Tags: , , , , , , , , , , , , ,

Cbeyond: Taking Our SMB Cloud Offering to the Next Level

May 9, 2013 at 5:00 am PST

By Chris Ortbals, Senior Vice President, Product Management , Cbeyond Inc.ChrisOrtbals

 

At the company’s inception in 1999, Cbeyond saw the potential in using IP technology to deliver enterprise-class productivity enhancing communications services to small and medium-sized businesses (SMBs). Today, as a cloud and communications services provider, Cbeyond continues to live up to its brand promise as the technology ally to small and mid-sized businesses,

As Cbeyond witnessed the business value large enterprises were achieving from cloud computing, we sought to devise a new strategy and products that would  offer our SMB customers the same benefits in a secure, reliable and affordable way. Our competitors typically offer SMBs a commodity-grade or exclusively self-service type of cloud offering. However, we wanted to go further and provide a cloud service that would not only support end-to-end enterprise-grade production applications but also deliver a much superior experience for SMBs.

Our initial expansion into the cloud came with the 2010 acquisitions of MaximumASP, a hosting provider, and Aretta, a network-hosted VoIP provider.  We integrated and enhanced the technologies we acquired into TotalCloud, our flexible and highly customizable cloud services platform.

We’ve had a successful relationship with Cisco since 1999, when we launched the first Cisco-powered 100% IP network delivering services to SMBs. So naturally we considered partnering with Cisco as we made the move into the cloud services market.

In the search for the right partner, we did our due diligence and evaluated three vendors.  However, we found that only Cisco could help us deploy, provision, test and implement a cloud platform that not only met our requirements but that could also be launched within our aggressive timeframe.

Our TotalCloud Data Center, a service platform for public and private cloud solutions, is powered by Cisco technology, with Cisco Unified Computing System™, Cisco UCS Blade servers, and Cisco Nexus switches. This solution provides us with a repeatable, scalable architecture that can be used in our current and future data centers.

We collaborated with Cisco Services, for Data Center Optimization and Network Optimization Services since network performance is critical to running production applications in the cloud.

Other vendors would have pieced a cloud offering together from multiple sources so going with Cisco as a single vendor offered a clear advantage over using multiple vendors to accomplish the same task. Also,  many cloud platforms are built like an island with limited integration into other products used by a service provider, however the Cisco offering is the complete opposite. Cisco has architected its technology in partnership with us so that their technology not only supports how we want our business to operate but how we deliver services and value to our entire customer base.

And partnering with Cisco paid off. With the help of Cisco Services, Cbeyond’s time-to-market for our cloud offering was reduced by two months, and we were able to secure new revenue opportunities earlier than expected.

Read more in this new case study:  Services Provider Builds New Cloud Infrastructure for SMBs

Tags: , , , , ,

With Targeted Professional Services, Service Providers Can Tap Small and Medium-Sized Business’s Demand for Cloud

uwe1-e1341940327203By Uwe Lambrette and Evgenia Ryabchikova,eryabchi IBSG Service Provider

Cloud is no longer a nascent market. The explosive growth of public-cloud providers —coupled with the relevance of the network in the delivery of cloud and IT services — has led many service providers (SPs) to treat this game-changing transition as a natural extension of their core business. While some SP cloud efforts have fallen short in customer demand and adoption, Cisco’s Internet Business Solutions Group (IBSG) believes there are significant opportunities for SPs in the cloud. To succeed, SPs need to tackle the cloud market in conjunction with a professional-services offer because many enterprises and small and medium-sized businesses (SMBs) do not have all the skills to design, build, migrate, and operate their own cloud solutions.

Based on 15 market interviews in Europe and emerging markets, as well as deep-dive project engagements, Cisco IBSG has explored why professional services are needed, what they should look like, and how they can be implemented. This FastFacts focuses on the SP opportunity to target cloud professional services to SMBs.

SMBs Have Specific Needs for Cloud-Oriented Professional Services Read More »

Tags: , , , , , ,