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Meet Jeanne Quinn: A Well-Rounded Social Media Luminary

August 3, 2012 at 11:01 am PST

Jeanne leads the Cisco Global Partner Marketing and Small Business teams with an optimal social plan to help the teams deliver business results and increase their work effectiveness.

Leading and managing the social media strategy for Global Partner Marketing and Small Business is Jeanne’s specialty.  Throughout the years, she has been pivotal on educating the Partner Marketing and Sales teams about everything related to social media including the benefits of using it, implementation methods, best practices and alignment of resources for ongoing support.

Beyond that, Jeanne is the cornerstone for developing a social strategy for partners, working collaboratively with communication teams to ensure there is a cohesive message to partners, and what we hear from partners via social listening is fed back into the business. Her team is piloting innovations using the Social Hub to improve how we respond what we hear from social listening, and tying partner social profile data from Social Login with our Channel Marketing Database.  She also talks to partners about effective listening and how it can help their overall marketing strategy.

Jeanne’s Social Achievements for Cisco Small Business  Read More »

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It’s in the Mix Marketers

Sometimes it seems that if you are not incorporating blogs, Twitter, LinkedIn, Facebook, Slideshare and a myriad of other social tools, along with geo-targeted search adversting, remarketing, and let’s not forget QR codes into your marketing strategy, you’re shamelessly behind the times and your marketing initiatives are at risk of being ineffective -- or so it would seem…

A Fall 2011 survey by Constant Contact, Inc. shows that while most small businesses now market online and utilize social media, more conventional forms of marketing remain an important part of the marketing mix. “Old school” marketing tactics are still essential elements of our marketing  tool kits. They may not be the cool kids on the block, but smart marketers know how to leverage under-utilized tactics to their advantage. Think about it. Read More »

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