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Now Is the Time for Service Providers To Invest in Cloud Services for Small and Medium Businesses

Small and medium-sized businesses (SMBs) are leading the way to cloud services. In fact, SMBs represent two-thirds of the public cloud market, outpacing the growth of enterprise cloud adoption by about 10 points, according to a recent McKinsey report (“Outlook—Overcast and Bright: How the Cloud Is Transforming IT for SMEs,” McKinsey & Company, July 2011). Yet, many service providers (SPs) are wondering whether the rate of SMB cloud adoption makes it worthwhile to invest in cloud and managed services for SMBs. They are asking:

  • Is now the time to invest in SMB-focused services?
  • What do SMB customers want?
  • How do SMBs want to consume cloud services?

SMB Cloud Watch is ongoing research from the Cisco Internet Business Solutions Group (IBSG) designed to answer these questions. Here are some highlights of our most recent findings: Read More »

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