A whopping 90% of young people use their smartphones to help them face the day …often BEFORE they get out of bed.
Even before a cup of coffee, young people grab their smartphone. They’re checking it for emails, texts and social media updates. The phone has become as much a morning ritual as the toothbrush.
When the recent third annual Cisco Connected World Technology Report surveyed 3,600 young people ages 18-30 from 18 countries about their tech habits, we found that Gen Y’s attachment to phones continues throughout the day:
- 3 in 4 check their phones in bed;
- More than a third check it in the bathroom (not sure which one makes me more
- 46% text, email and check social media during meals;
- 60% say they’re ‘compulsive’ about checking their smartphones and 42% admit to feeling ‘anxious’ when disconnected;
- Two-thirds say they spend the same amount — or more time — with friends online as they do in person.
My Aha! moment from this study? I may be a Boomer, but I’m not much different.
The gap between my generation and younger ones in how we use technology is getting smaller. (In fact, my smartphone is always the first thing I touch in the morning…because I use it for my alarm clock!)
Interestingly, as we older folks are getting more comfortable with technology (and seeing its value), younger people are getting less starry-eyed. For example, more than a third suspect that people present themselves differently online than in the physical world. This year’s study also found three out of four don’t trust Internet sites to keep their data private, and nearly a third are very concerned about security and identity theft.
This younger generation’s relationship with technology is really maturing. The first year we did this report, many Gen Yers were convinced that the Internet was more important than dating or having a car.
The results from Connected World are truly global. In India, for example, 96% use their smartphone first thing in the morning. Use our interactive map on cisco.com to hover over any country and get its stats. Here’s the snapshot for the U.S.
Another of the report’s interactive graphs is discovering your “data footprint” — or how much YOU are on your devices. Are you an explorer, highly connected or — like me-- a super user? Go here to do the test!
Here’s another way I see myself reflected in this year’s Connected World report. For many of us, there’s no clear line between work time and personal time. Work is what we do, not where we are. I used to have two phones -- one for work and one personal. Now I have one phone for both. It’s truly an integrated life.
When it comes to shopping during the holidays, many of us mix our physical world with the online world, too. Cisco’s study found 90% of the young people surveyed shop online and 58% rely on customer reviews online. Oftentimes, we go into a store, price compare on our phones (or tablets), and complete a purchase on them before we leave.
We’re in a connected world. Our phones and all our network-connected devices are becoming an intrinsic part of ourselves. Now we just have to decide which side of the bed our phone gets.
Check out all the findings from the study here on the Connected World site. As always, we’d love your comments!
Tags: Cisco Connected World Technology Report, data in motion, Generation Y, infographic, Smartphones, social media
Based on the conversations I have every day with Cisco customers, the impact of mobility on organizations cannot be denied.
Abundant data details how the proliferation of mobile devices is affecting communications, collaboration, and the way we do business today. For example, Cisco recently commissioned a Forrester Research report that looks at mobility, virtualization, and other enterprise-level technology initiatives. Nearly half the firms surveyed are implementing “bring your own device” (BYOD) programs to support employee-owned devices.
I’ve outlined my position in the past: BYOD is an opportunity, not a threat. There are profound benefits for organizations that embrace BYOD and mobilize the collaboration experience.
Collaboration is increasingly taking place on personal and company-provided mobile devices. According to a Read More »
Tags: Bring your Own Device (BYOD), Cisco IBSG, Cisco Services, collaboration, enterprise tablets, Forrester Research, mobile collaboration, Smartphones, survey
I recently returned from visiting the world’s Wi-Fi laboratory – the United Kingdom. Everywhere you look in the United Kingdom, there is a sign promoting the availability of Wi-Fi, and my mobile device was constantly identifying a long list of available hotspots. The world’s oldest subway system – affectionately known as The Tube – even allows you to connect to the Internet as you await your train hundreds of feet below historical London. Visitors from around the world at the Summer Olympics were greeted with high-speed Wi-Fi access throughout the Olympic venues, allowing them to enhance their experience with instant access to additional information, videos, and communications through their mobile devices.
Our recent Cisco IBSG research, What Britons Want from Wi-Fi and Mobile, reveals that Britain is definitely leading the way in the availability and use of Wi-Fi. Our study confirms that Britons seem to be content with coverage in first-tier locations such as coffee shops, hotels, and restaurants, but are now looking for Wi-Fi to be just as pervasive in other places where they spend their lives. Hospitals, bus stops, retail stores, pubs, and the High Street (or city centers) top the list of additional locations where Britons would like to access Wi-Fi.
The study revealed that mobile devices are now Wi-Fi-enabled “nomadic” devices. Britons own an average of 2.6 mobile devices, almost all of which are Wi-Fi-enabled. Britons spend an average of 2.6 hours per day using their mobile devices in their homes, compared with only 0.6 hours per day in a typical “mobile” on-the-go world. Read More »
Tags: devices, ereaders, IBSG, mobile, PCs, predictions, research, Smartphones, survey, Tablets, United Kingdom, wi-fi, wifi
I recently returned from meeting with the majority of Canada’s service providers to share the results of our recent Cisco IBSG research, “What Canadians Want from Wi-Fi and Mobile.” Wi-Fi is everywhere in Canada, as exemplified by the photo that I took at Toronto Pearson International Airport.
Our study confirms this, as Canadians seem to be content with coverage in first-tier locations such as coffee shops, hotels, and restaurants, but are now looking for Wi-Fi to be just as pervasive in other places where they spend their lives. Parks, bus stops, retail stores, shopping malls, and hospitals top the list of additional locations where Canadians would like to be able to access Wi-Fi.
The study revealed that mobile devices are now Wi-Fi-enabled “nomadic” devices. Canadians own an average of 2.4 mobile devices, almost all of which are Wi-Fi-enabled. Canadians spend an average of 2.8 hours per day using their mobile devices in their homes, compared to only 0.5 hours per day in a typical “mobile” on-the-go world.
The Cisco IBSG study also revealed that mobile users are connecting their devices predominantly via Wi-Fi, including 75 percent of smartphone owners. In fact, on average, smartphone users use Wi-Fi one-third of the time to Read More »
Tags: Cisco, devices, ereaders, IBSG, mobile, predictions, research, Service Provider, Smartphones, survey, tablet PCs, Tablets, wi-fi
Millions consumers around the globe are buying smartphones, tablets, and other advanced mobile devices loaded with features and apps that can be used for business as well as for their own personal communication and entertainment needs. Many of these people have started taking these devices to work and integrating them into their daily workflow. This trend is often called “bring your own device,” or BYOD.
Cisco’s Internet Business Solutions Group (IBSG) wanted to know how prevalent BYOD is, and how corporate IT departments are handling these new devices in terms of support, network access, and security. In the spring of 2012, we surveyed 600 IT decision makers in U.S. enterprises, and then expanded our study in the summer of 2012 to include 4,900 IT decision makers in midsize companies and enterprises – in a total of nine countries.
Read More »
Tags: bring your own device, byod, Cisco, desktop virtualization, employee-owned devices, IBSG, innovation, mobile devices, policy, Smartphones, survey, Tablets