By Henky Agusleo, Vertical Manager, and Neeraj Arora, Director, IBSG Service Provider – Singapore
A rapidly expanding, tech-savvy middle class is driving an explosion of connected mobile devices, with close to a billion smartphones and tablets in the world today. These users are looking for new cloud-based “Connected Life” experiences from their mobile devices, creating tremendous opportunities for service providers (SPs). The key is in mobile cloud. The Cisco® Internet Business Solutions Group (IBSG) projects a direct worldwide mobile-cloud service opportunity of more than $60 billion by 2016, with an additional cloud pull-through market of $335 billion.
But so far, service providers have not taken the lead in offering cloud-based Connected Life services. That claim belongs to over-the-top (OTT) application developers, content providers, and device manufacturers, such as Google and Apple, who have moved quickly to take the high ground in this market.
OTTs Have First-Mover Advantage
This first-mover advantage has Read More »
Tags: app stores, Big Data, Cisco, cloud ecosystem, Connected Life, Content delivery networks, data center, First-mover, IBSG, innovation, market capitalization, mobile cloud, mobile cloud opportunity, over-the-top (OTT), pricing, Service Provider, Smartphones, Tablets, thin-client devices, virtualization, wi-fi
For the fifth year, Cisco has released its updated Mobile Visual Networking Index Forecast. This year, we’ve seen dramatic changes in consumer behavior as well as continued explosive growth in mobile data.
Global mobile traffic grew 70% in 2012 and traffic is forecast to rise 13 times between 2012 and 2017, a CAGR of 66%. And in 2012, for the first time, video exceeded 50% of global mobile data.
The key take away from this year’s report, however, is the dramatic shift of mobile traffic offloaded to small cells, primarily Wi-Fi. The chart below (Figure 8 from the mobile VNI report) illustrates how mobile offload increases from 33 percent of total mobile traffic (cellular plus small cell/ Wi-Fi) in 2012, to 46 percent in 2017. This is significantly larger than we forecasted just a year ago when we estimated mobile offload would comprise 11% of total traffic in 2011, growing to 22% in 2016.
Offloading is even more pronounced in the US where it will account for 66% of total mobile traffic in 2017.
While the underlying aggregate global mobile data traffic, cellular plus Wi-Fi, has been revised slightly from last year (2012 total traffic revised to 1.3 exabytes from 1.5 exabytes/month; 2016 traffic revised to 13.8 exabytes from 13.9 exabytes), the shift from cellular to Wi-Fi is occurring faster than we had anticipated. The table below compares the 2012 and 2013 forecasts.
So what’s happening in the mobile landscape that is driving these changes?
First, the mobile VNI report highlights an acceleration of smartphone uptake, and even faster adoption relative to the use of mobile connected laptops. While mobile connected laptops, mostly using dongles, helped drive early consumption of mobile data traffic, consumers are adopting smart phones and tablets faster than earlier forecasted. The shift from mobile connected laptops to smart phones and tablets lowers data consumption as the latter use less data per application (because of smaller screens size and lower processing speeds). Forecasting to 2017, smart phones and tablets are expected to overwhelm laptops and account for about 80% of connected devices in 2017 vs. only 14% for laptops (see graph below).
The second trend is a dramatic uptake of offloading data traffic to small cells, primarily Wi-Fi. Offload is being driven by service providers (both mobile as well as fixed, such as cable) deploying and using Wi-Fi hot spots, as well as a by consumers using WiFi for bandwidth hungry applications such as high-resolution video. Operators are offloading data connections to cope with limited and increasingly congested spectrum for macro cell networks while, at the same time, consumers are using WiFi offload for better indoor performance and to avoid exceeding their mobile data plans.
Working together, these two trends are driving dramatic change in the composition of total wireless data traffic (cellular plus Wi-Fi).
The full Mobile VNI 2013 report highlights this shift as well as other key trends driving growth in mobile IP traffic.
Tags: mobile data traffic, mobile vni, small cells, Smartphones, Tablets, wi-fi
Back in the days, I was one of those students who wanted the most up to date scientific calculators and the latest design of the Trapper Keeper notebook. These days, it’s the wifi access the students want, to stay connected anytime, anywhere on their smartphones or tablets.
According to the Cisco Connected World Technology Report more than 40% of Gen Y (18-30 year olds) “would feel anxious, like part of them were missing” if they couldn’t check their smartphones. I was chatting with my colleague Rochelle Brocks-Smith from the Healthcare team the other day and she was joking that soon, her kids will develop carpal tunnel syndrome with all the texting they do!
Read More »
Tags: Cisco Connected World Technology Report, data in motion, education, Generation Y, scrabble, Smartphones
A whopping 90% of young people use their smartphones to help them face the day …often BEFORE they get out of bed.
Even before a cup of coffee, young people grab their smartphone. They’re checking it for emails, texts and social media updates. The phone has become as much a morning ritual as the toothbrush.
When the recent third annual Cisco Connected World Technology Report surveyed 3,600 young people ages 18-30 from 18 countries about their tech habits, we found that Gen Y’s attachment to phones continues throughout the day:
- 3 in 4 check their phones in bed;
- More than a third check it in the bathroom (not sure which one makes me more
- 46% text, email and check social media during meals;
- 60% say they’re ‘compulsive’ about checking their smartphones and 42% admit to feeling ‘anxious’ when disconnected;
- Two-thirds say they spend the same amount — or more time — with friends online as they do in person.
My Aha! moment from this study? I may be a Boomer, but I’m not much different.
The gap between my generation and younger ones in how we use technology is getting smaller. (In fact, my smartphone is always the first thing I touch in the morning…because I use it for my alarm clock!)
Interestingly, as we older folks are getting more comfortable with technology (and seeing its value), younger people are getting less starry-eyed. For example, more than a third suspect that people present themselves differently online than in the physical world. This year’s study also found three out of four don’t trust Internet sites to keep their data private, and nearly a third are very concerned about security and identity theft.
This younger generation’s relationship with technology is really maturing. The first year we did this report, many Gen Yers were convinced that the Internet was more important than dating or having a car.
The results from Connected World are truly global. In India, for example, 96% use their smartphone first thing in the morning. Use our interactive map on cisco.com to hover over any country and get its stats. Here’s the snapshot for the U.S.
Another of the report’s interactive graphs is discovering your “data footprint” — or how much YOU are on your devices. Are you an explorer, highly connected or — like me-- a super user? Go here to do the test!
Here’s another way I see myself reflected in this year’s Connected World report. For many of us, there’s no clear line between work time and personal time. Work is what we do, not where we are. I used to have two phones -- one for work and one personal. Now I have one phone for both. It’s truly an integrated life.
When it comes to shopping during the holidays, many of us mix our physical world with the online world, too. Cisco’s study found 90% of the young people surveyed shop online and 58% rely on customer reviews online. Oftentimes, we go into a store, price compare on our phones (or tablets), and complete a purchase on them before we leave.
We’re in a connected world. Our phones and all our network-connected devices are becoming an intrinsic part of ourselves. Now we just have to decide which side of the bed our phone gets.
Check out all the findings from the study here on the Connected World site. As always, we’d love your comments!
Tags: Cisco Connected World Technology Report, data in motion, Generation Y, infographic, Smartphones, social media
Based on the conversations I have every day with Cisco customers, the impact of mobility on organizations cannot be denied.
Abundant data details how the proliferation of mobile devices is affecting communications, collaboration, and the way we do business today. For example, Cisco recently commissioned a Forrester Research report that looks at mobility, virtualization, and other enterprise-level technology initiatives. Nearly half the firms surveyed are implementing “bring your own device” (BYOD) programs to support employee-owned devices.
I’ve outlined my position in the past: BYOD is an opportunity, not a threat. There are profound benefits for organizations that embrace BYOD and mobilize the collaboration experience.
Collaboration is increasingly taking place on personal and company-provided mobile devices. According to a Read More »
Tags: Bring your Own Device (BYOD), Cisco IBSG, Cisco Services, collaboration, enterprise tablets, Forrester Research, mobile collaboration, Smartphones, survey