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Cisco’s Top 5 Mobile Customer Insights

This is the first blog in a series about Cisco’s B2B Mobile strategy.

My smartphone is always on. I have just one for home and work.  It’s a part of me. I’m connected anywhere I go.

Mobile devices have reset our digital expectations.  We now expect quick, mobile-friendly content from a device that knows our location and what we’re looking for.

We’ve seen visits to cisco.com via mobile devices rising.  We needed and wanted to understand if visitors were finding what they needed.  Was there a unique mobile need? In the spring of 2013 we began our strategy with asking and listening.

Through in-person interviews, TelePresence, and online surveys, our loyal customers and advocates shared their mobile habits and preferences.  Soon patterns began to emerge.

  1. Many customers (BDM and TDM) are using three devices (smartphone, tablet and laptop) to access Cisco.com information.  Smartphones throughout the day.  Tablets mainly in the morning and evening.  Laptops primarily during work hours. Read More »

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Got Mobility? Check. Now What?

November 4, 2013 at 9:16 am PST

The mobility discussion isn’t fresh off the presses. BYOD isn’t something you have to look up to remember what the D represents. But much of the business-mobility discussion still focuses around smartphones and basic access. It’s a pretty limited view when you consider the potential beyond the petri dish of e-mail and calendaring.

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Take me to your keyboard…

Having access to my work e-mail and calendar on my smartphone is good stuff. As is having my choice of phones. And even the simple tools benefit my productivity, while letting me have a life beyond my job. Surprise, surprise: Sometimes “work happens” outside the normal work hours of my particular time zone. And, yes, “life happens” during my normal work hours.

I could be productive on a laptop from home, but my dog would soon gnaw through my keyboard in protest. (Hastened by prodding from my kid and a jar of peanut butter.) But she doesn’t mind if I check and answer e-mail at the dog park.

She’s a pretty advanced dog. She even accepts the need for instant messaging and an occasional WebEx conference, although her presence typically requires liberal use of the mute button.

Beyond the Basics
So, what’s missing? Once people get over the novelty of e-mail and calendaring, they look for more. If they can slingshot birds across the universe, book airline flights, and deposit checks on these pocket-sized supercomputers, shouldn’t they be able to do more?

Read More »

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The 2017 Internet: A Look at the Future, Courtesy of the Cisco VNI Forecast

Visualize this: nearly half the Earth’s population – 3.6 billion people – connected to the Internet for communication, commerce, education, information, and entertainment.  Think that’s too futuristic? Think again. By 2017, less than five years from today, that will be our reality.

This prediction is one of several key findings from the newly released Cisco Visual Networking Index, 2012-2017, a highly regarded annual forecast of global Internet Protocol (IP) traffic now in its seventh year.

Let’s explore further the Internet of 2017, as projected by the updated VNI Forecast.

By 2017, IP traffic volumes and regional growth will continue to impress: Read More »

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Most People Don’t Think about Mobile Security – But They Should

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By Jason Kohn, Contributing Columnist

In the 20 years we’ve had to get used to the Internet, we’ve learned a lot about web security and our own role in keeping ourselves safe from the nastiest things out there. At the very least, most of us now recognize the need to install antivirus software on our computers and to keep that software updated.

When it comes to the other kinds of computers we use though – our ubiquitous smartphones and tablets – it’s a different story. According to a 2011 report by Canalys, just 4 percent of the smartphones and tablets shipped the previous year had some form of mobile security installed.

Read More »

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Probing Deeper into Minority Broadband Usage

Howard Baldwin - Photograph

By Howard Baldwin, Contributing Columnist

John Horrigan spends a lot of time worrying about the digital divide – the chasm that divides certain demographic sectors when it comes to accessing information, transacting business, and interacting with government.

I wrote about this last year in Broadband: Exploring The Demographic Patterns, but Horrigan has dug a little deeper, both in his former position with Pew Internet Research and his current position as vice-president and director of the Media and Technology Institute at Washington, D.C.’s Joint Center for Political and Economic Studies.

Read More »

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