Mobility trend in Hospitality
A recent TripAdvisor survey found that over 40% of travelers use their smart phones to plan a trip and over 46% use their smart phones to enhance their trip while traveling.
No longer is it just an idea or an aspiration for the hospitality industry to use innovative methods to engage with their guests, for example Marriott Hotels, just this year, announced the addition of mobile checkout to its industry-leading Marriott Mobile app for smartphones. Clearly mobile check-out is just the latest innovation from the brand as a new service designed for today’s connected travelers. Read More »
Tags: ad, advertising, App, application, business, business insider, Cisco, clothing, cmx, connected mobile experiences, consumer, content, context, coupon, customer, customize, data, device, evolution, grocery store, habit, hospitality, hotel, IDC, Industry, landscape, location, location services, location-based, macro, market, mobile, navigation, offer, personalize, phone, Real Time, realtime, retail, rtls, services, show-room, show-rooming, showroom, showrooming, smartphone, store, technology, travel, venue, wayfind, wi-fi, wifi
This is part of a series of how location services is a core part of the mobile evolution in various industries. In a previous post I looked at the growth of mobile location, data and context based advertising, and there is no doubt from the evidence that this market space is already big, and predicted to grow exponentially over the next 4 or 5 years.
While this is very interesting at a macro level, for most of us what does that really mean, what can it be used for, how can we get some value or benefits from it….
Let’s look at this from the point of view of various industries, both looking at the uses of the consumer and of the business in a practical manner.
Today we look at the Retail Industry, and ask a few questions to understand the landscape.
- How are consumers habits changing
- What are retailers doing about this
- What can we expect to see in the coming year(s)?
How are consumer habits changing?
We already know that today over two-thirds of all U.S. consumers have a smartphone (expected to be >90% in about 3 years) and the capabilities that this brings is changing the face of retail business as we know it. Specifically looking at mobile retail and advertising the patterns are undeniable, we as mobile retail consumers are doing things differently and happy to engage and be engaged in new ways.
◦ Remember the coupon cutting days…well mobile coupons are starting to become the norm…recent research among mobile users shows significant numbers redeemed mobile coupons… 41% at grocery stores, 41% at department stores, and 39% @ clothing stores (source: Business Insider 2014) Read More »
Tags: ad, advertising, App, application, business, business insider, Cisco, clothing, cmx, connected mobile experiences, consumer, content, context, coupon, customer, customize, data, device, evolution, grocery store, habit, IDC, Industry, landscape, location, location services, location-based, macro, market, mobile, navigation, offer, personalize, phone, Real Time, realtime, retail, rtls, services, show-room, show-rooming, showroom, showrooming, smartphone, store, technology, venue, wayfind, wi-fi, wifi, wireless
Now that US tax day is over, we in the wireless field can get back to focusing on P1: optimizing and maintaining network performance. Keeping your network in good shape is like gardening: if you don’t pull out the weeds, it’ll never look as good as it could. My friend Jim Florwick detailed the gory bits of the 802.11b penalty with its awful lag in efficiency and absolute waste of spectrum. I write today to help give you the steps to act on Jim’s order to stop the madness.
I liken this process to a memorable scene from Monty Python: You must “Bring out yer dead.” However much the first standard insists it’s still alive, let’s all be honest with ourselves: 802.11b is dead.
In memoriam of the first amendment to the IEEE 802.11 wireless networking standard hailing all the way since 1999, 802.11b was superseded by 802.11a and g in 2003 which are much more efficient. 802.11n was available in draft form in 2007 and was ratified in 2009 while 802.11ac was ratified last September. A few years from now we should be planning the wake for 802.11a and 802.11g as well.
Now is the right time to bury 802.11b and reduce the drag on your network. Let’s be real: there is a reason cyclists are not allowed on the freeway, and an 802.11b device will slow everyone down. Here are 5 easy steps for eradicating your network of 802.11b and getting on your way towards higher speed wireless:
STEP 1. Identify any 802.11b devices on your network
All of the latest Wi-Fi connecting devices are 802.11a/b/g/n capable. So how do you hunt down the 802.11b-only devices? You’ll be looking for older laptop and mobile clients (mostly before the year 2005).
Cisco Prime Infrastructure makes this easy for you with a report on clients by protocol. It will look like this:
Read More »
Tags: 802.11, 802.11ac, 802.11b, adapter, Cisco, clients, computer, controller, data, device, gigabit, high density, LAN, legacy, mbps, mobile, mobility, monty python, network, optimize, parameter, performance, phone, rate, smartphone, Speed, tablet, tax, technology, USB, wi-fi, wifi, wireless, wlan, WLC
As a Product Manager there is some anxiety but more of an excitement around introducing a platform to the market. Today I am proud to be part of Cisco team that is bringing to market the Cisco Aironet 2700 Series Access Point. What it offers is a tremendous amount of power at a very attractive price point.
We all know Wi-Fi is here to stay and is expanding all around us rapidly. That need for speed is exciting. But what does that mean? Not everyone feels comfortable being on the cutting edge. Many of our customers are not as concerned about chasing the future and have more limited budgets that they hesitate to put down for the best AP knowing there are lower priced options. At the same time, everyone is aware technology moves ahead with or without you, so they don’t want to give up lot of the new capabilities by going totally to the other extreme of not upgrading at all. What they want is something that’s going to last for a while that gives them the advantages available today, but not have to invest a lot to get it. I equate this to buying something like a car. A year ago when I was in the market to buy a new car I didn’t want to sacrifice whole lot of options but if there was one or two options that I could give up in order to save a bit of money, I was okay with that.
This is similar to what Cisco is offering with Aironet 2700 Series. Customers have to choose something that they can utilize in their network that is better than any of the competitive solutions out there, truly built-for-purpose, sleek design on the outside yet tough on the inside and very powerful. Read More »
Tags: 11ac, 11n, 2.4 GHz, 2700, 802.11, 802.11ac, 802.11n, access point, aggregate throughput, AP, application, ASIC, built-for-purpose, chipset, Cisco, client, ClientLink, collision, data rate, GHz, HDX, infrastructure, latency, maximum, mbps, memory, memory contention, network, network processor, offboard, onboard, Packet, packet processing, performance, purpose-built, radio, RAM, rf, scale, silicon, smartphone, tech, technology, throughput, wi-fi, wifi, wireless
As more and more 802.11ac devices come to the market this year, businesses need to make sure the best possible 802.11ac wireless infrastructure gets deployed to make sure those 802.11ac end points are performing at both the best possible data rates and application throughputs to maximize the move to 802.11ac.
Cisco’s Aironet 3700 with HDX Technology does just that. If you’re thinking that the 3700 is just another 802.11ac AP, think again: not all 802.11ac AP’s are created equal.
To demonstrate this, let’s take a Cisco 3700 access point..
When you open a Cisco AP, you will see dedicated memory (RAM) on the radio chipset itself (one on the 2.4 GHz radio, another on the 5 Ghz radio) to ensure the RF packets get processed “onboard” each radio instead of “offboard” in order to reduce latency and any packet processing collision from memory contention on the AP. Additional packet processing can be handled on the “offboard” memory that is part of the network processor portion of the AP platform as well. This unique, innovative ASIC-based Wi-Fi chipset by Cisco exemplifies the built-for-Purpose design, and is the hallmark of Cisco’s 3700 Series AP.
Contrast this with the competitive landscape that claims to be Purpose-Built, but in reality is leveraging off-the-shelf merchant silicon-based 802.11ac WiFi chipsets. Read More »
Tags: 11ac, 11n, 2.4 GHz, 802.11, 802.11ac, 802.11n, access point, aggregate throughput, AP, application, ASIC, built-for-purpose, chipset, Cisco, client, ClientLink, collision, data rate, GHz, HDX, infrastructure, latency, maximum, mbps, memory, memory contention, network, network processor, offboard, onboard, Packet, packet processing, performance, purpose-built, radio, RAM, rf, scale, silicon, smartphone, tech, technology, throughput, wi-fi, wifi, wireless