The demands of increasingly mobile and digital consumers are creating unprecedented complexity for retailers and brands. How should retailers respond? We’re going to tackle this question together on Twitter next Tuesday, October 27 at 1pm EST/ 10am PST.
Together, we’ll discuss questions such as:
- Who is the new “digital consumer”?
- What does the future of retail look like through the lens of digital technologies?
- What have you learned about the behaviors and expectations of the digital shopper?
- What is the role of security in retail?
- Why “trust” is key in winning wallet share of the digital shopper?
It’s always been my experience that the best ideas emerge from a combination of people with different viewpoints, areas of expertise, and experiences. That’s one reason I’m (@anabellepinto) looking forward to being part of the next #CiscoChat with my colleague, Ron Kjelden (@rkjelden), focused on how retailers can create shopping experiences that meet the demands of the new digital consumer. Read More »
Tags: AnabellePinto, Cisco, ciscochat, Digital Consumer, digital shopper, mobility, retail, retailers, security, smart shopper, social media, store
This is the type of post that gets me excited. Today, I’m happy to feature a special customer guest author: Andrew vonNagy, CCIE #28298 (Wireless), and currently Technical Architect for a Fortune 50 retail company. Many of you may know Andrew from his active blog, Revolution Wi-Fi, or his Twitter feed: @revolutionwifi. Stay with us over the next two weeks as Andrew offers his take on the intersection of Retail and the Wireless LAN industry.
Retail Wi-Fi networks have long been dominated by inventory management applications and services that enabled a more productive workforce and leaner operations. However, brick-and-mortar retail is being disrupted due to the explosive growth from pure e-commerce competitors offering [often] lower prices and a more personalized shopping experience. In addition, the e-commerce sales channel offers deeper product information, community reviews, and greater levels of localization and customization that resonate with consumers.
Brick and mortar retail must adapt to compete in this new environment. A key component of this adaptation is delivering new IT solutions while leveraging the physical assets of the storefront, mixing the benefits of in-store product “touch-and-feel” with the personalization of e-commerce shopping. Merging these two worlds together will create an enhanced shopping experience through the use of mobile Internet devices, often connected through Wi-Fi networks.
This week, we will cover the first of 5 trends driving Wi-Fi growth and new capabilities in retail organizations:
Trend 1: Consumer Interaction and Business Analytics
Physical retailers have the most influence over consumer purchase decisions in the store, when they are standing in front of the product they are weighing whether or not to buy. Historically, this has been through in-aisle marketing and signage. However, customers are increasingly equipped with mobile Internet access and turning to external sources of information in real-time while within a retail store. This has been coined the emergence of the “smart shopper”. These external sources of information are much more comprehensive than what the retailer can provide through traditional in-aisle marketing and signage, and this leaves the physical retailer at a big disadvantage.
Read More »
Tags: guest wi-fi, location based services, mobile, mobile payments, NFC, retail, smart shopper, smartphone, wi-fi, wifi, wireless, wireless LAN