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Broadcast Recap: How Professional Services Can Increase Partners’ Profitability

April 20, 2011 at 1:54 pm PST

On Monday I hosted a live Channels Chat video broadcast with Bob Dimicco, Senior Director of Cisco Services. Bob is responsible for the Collaborative Professional Services program that was launched at Partner Summit.

During the broadcast, he offered an overview of how services are a key differentiator for Cisco partners, and he explained how services can drive partner profitability. Here’s a replay in case you missed it.

Cisco’s services strategy places the partner at the center, according to Bob, because partners are critical to Cisco’s go-to market strategy, whether a partner is selling professional services, managed services, or technical services.

In terms of sales, it used to be that products generated far more revenue for partners than services. Five years ago, 80% of partners’ business was product-based, and 20% was generated by services. Now, partners’ business is almost split evenly between product and services. Bob then told viewers that services help an end-customer see how technology can really generate business outcomes.

Want to learn more? In addition to the video replay above, we’ve got a text summary of the broadcast, along with time stamps to identify sections in which Bob addresses key topics, such as market opportunities around architectures, success stories, and how Cisco’s services are different from those competitors offer.

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Live Broadcast Offers Tips to Help Partners Increase Profitability, Differentiate

April 12, 2011 at 2:14 pm PST

Need help building your professional services practice so you can increase profitability, accelerate your evolution to architectures, and differentiate? Then you won’t want to miss our upcoming live video broadcast for partners.

On Monday, April 18 at 10:30 a.m. PST, we’ll be hosting a live, free, interactive video chat on our Ustream channel with Bob Dimicco, Director of Cisco Services. During the live broadcast, we’ll be taking a closer look at the recent announcement made at Partner Summit 2011 and what it means for partners.

We will also cover the following topics:

  • Why Services are THE key differentiator and profitability engine for Cisco partners.
  • How partners can take advantage of the new set of services called Collaborative Professional Services
  • Why Cisco has one of the most partner-centric services strategies in the IT industry.
  • How Cisco will drive the next wave of service innovation through Cisco’s Smart Services.

And, most importantly, we’ll be answering YOUR Services questions live on the air during the broadcast.

Your participation is integral to the success of this broadcast! Here’s how you can participate:
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