By Lisa Garza, Cisco Service Provider Marketing, Mobility Solutions Everything old is new again, and that’s true for voice over Wi-Fi. When Apple announced support for Wi-Fi calling on the new iPhone 6 this fall, a new hype cycle was born. In the most extreme cases some industry players are claiming the resulting death of residential licensed small cells. As in most technology introductions, the truth will unfold over time as the technology is applied in the real world. If voice over Wi-Fi were a simple panacea, then we would all Read More »
By David Acosta, Technical Marketing Engineer
Our service provider customers like you are trying to simultaneously keep pace with the surging network traffic in today’s Internet of Things (IoT) era while providing consistently high quality of experience and introduce new services quickly for a competitive advantage.
New technologies like Voice over LTE and the need to connect the expected 37 billion devices like cars, trains, building sensors, and “wearable devices” by 2020 means that data must be treated differently than it has been historically. At the same time, your consumers are expecting the same quality of experience whether they connect to th Read More »
Closing the big deal. Calming an irate customer. Clarifying instructions given in an email. Voice has long been the killer app for business. As the world goes mobile, smartphones are becoming a key way for business people to stay connected, not just when they are out of the office, but an important means of voice communication in the office. Like consumers, many business users are cutting the cord and using their mobile device, instead of their desk phone, to make and receive voice calls. A recent Cisco study of mobile users reveals that 50 percent of knowledge workers use their mobile phone at least one-quarter of the time to make calls in the office, instead of reaching for a desk phone. And, 35 percent of knowledge workers equally choose between a mobile and desk device when placing a call. We expect this mobile displacement of the traditional desk phone to grow as employees increasingly bring their own mobile devices to work and use them for conducting business.
Mobile cellular networks were built to cover large outdoor and semi-outdoor areas. They were never built to penetrate the steel, glass and concrete of modern buildings. While there may be some coverage near the windows, the signal strength rapidly degrades as you head towards the center of the building. This is only going to get worse as new building materials, such as blast resistant glass, make it even harder for signals from the macrocell network to adequately cover the place of work. Our research found that one-third of all business users receive only 1 to 3 bars of signal strength at their place of work. And, 10 percent of business people obtain very poor quality mobile service (1 to 2 bars).
The shift to mobile in the workplace should be Read More »
When it comes to the mobile internet at Cisco, there has been a great deal of coverage lately around the need for and advances in small cells to offer spectrum in places hard to get to from a cell tower, on ways to optimize the macrocell radios with SON capabilities, and even some ground breaking advances we’re doing with some of the world’s leading SPs on Hotspot 2.0 to enable a seamless mobile experience. In fact, this topic of Wi-Fi deserves attention. Not just because, according to Cisco Mobile VNI, by 2017 more traffic will be offloaded from the mobile network than will be on it, but also because it will be the primary way for many to get access to the network in the first place. That was certainly the case a couple of weeks ago for many of the tens of thousands attending Mobile World Congress.
As the world’s mobility industry descended upon Barcelona for a week, a number of people (myself certainly included) wanted to avoid roaming data charges which could quickly add up – so we turned to Wi-Fi. And this year, Cisco was proud to be able to help the staff of the Fira, the convention center which hosts MWC, deliver it free to all attendees, while offering Wi-Fi services to exhibitors. The Fira selected Cisco Wi-Fi equipment last year, and given the anticipated demand, we brought some of our experts to the event to help manage what ended up being one of, if not, the world’s largest single Wi-Fi deployment ever staged in a venue, even surpassing our stadium deployments during championship games. Here are just a few of the stats that attendees and exhibitors generated: Read More »
I have just returned from a very interesting and jammed-packed week at Mobile World Congress 2014 in Barcelona. More than 75,000 people were estimated to have attended this year’s MWC, and its fabulous new conference facilities proved a great place to celebrate the industry’s accomplishments and catch a glimpse of its potential future. Much has changed in the industry over the last year since I reported my observations of MWC 2013. However, what is most remarkable is how the boundaries of mobility continue to expand and morph – everything now seems to be mobile?
The following are my personal observations and extrapolations from the show, based on my conversations with operators, customer meetings, analysts, and colleagues, as well as from simply walking the show floor: Read More »