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Small Business – Make it Big with Positive Customer Experience

Last week, I had an opportunity to attend an event for small and medium-sized businesses. It was an amazing experience. The business leaders there shared a passion for their solutions and a desire to take their companies to the next level and “make it big”. In a technology-enabled world, the features and functionalities of a product or service typically do not provide a sustainable competitive advantage. It’s certainly possible to grow a company if planned well. So why do only a few small businesses succeed in “making it big”?  What differentiates companies and how do certain small companies become large enterprises?

The answer lies in understanding the end-customer behavior of such businesses. Typically, small companies expand based on their initial customers, who become their “brand ambassadors”. This is especially true with social media. Typical buying behavior no longer depends only on a supplier’s marketing activity. It’s largely driven by word-of-mouth from happy or unhappy customers.

Total Customer Experience                                                                  

Customers engage your business at multiple touchpoints – far more than ever before. And in the end, the total customer experiences across those touchpoints makes them happy or unhappy (Figure 1).

Figure 1 – Connecting the customer journey

Figure 1 – Connecting the customer journey

The “Total Customer Experience” for a particular customer becomes Read More »

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Let’s talk about the new Cisco WAP131

It is now March. It actually hailed here in Huntington Beach, but we’ll call it snow for the novelty. It’s always neat to see things like this happen here in Southern California mainly because things like snow rarely seems to happen. We freak out on rainbows. Get the picture?

Well to keep things sane here locally, I asked my brethren Wireless Product Manager, Nasser Tarazi to take a few minutes to talk about his new Cisco WAP131.

Here’s a few nuggets about the new WAP131:

The new WAP131

  • The WAP131 supports concurrent dual band radios for improved coverage and performance
  • Designed for Desktop/tabletop deployment
  • It can be powered by a PoE Switch using the WAP131’s PoE ethernet port, meaning less cabling demands for deployment
  • Works out of the box
  • Quick and easy deployment
  • Free feature upgrades
  • Limited Lifetime Warranty
  • A good product to replace the popular WAP4410N

Simply put, this new wireless access point is a perfect upgrade for those who were previously using a single wireless router (network-in-a box) for their small business networking needs. Nasser adds, “We are providing our customers with affordable yet highly reliable, secure wireless solutions. The new Cisco WAP131 is yet another example”.

Quick note, Nasser’s son used his GoPro to video this piece, pretty good for his first attempt. Maybe the next video we will show Nasser snowboarding!

That is all for now. Thank you for spending some time with us.


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How-To Video’s on Demand

Hello all,

I hope everyone’s week has been a fruitful one.

Alike many product teams, ours sometimes have a tendency sometimes to keep a large amount of focus churning out new products with all of the features and performance characteristics our customers want in quality networking products.

While one of our product traits is #useability, we all know, there are features that are perhaps not as straightforward to the layman, small business owners, even though these savvy folks understand the need to use these features for their businesses to be successful.

So in that spirit, we have assembled a team of young, bright individuals and challenged them with an aggressive list of topics. The first of these topics is an informative yet light video-on-demand on Quick VPN configuration tips for some of my RV Series router models. Configuring VPN’s, even though it sounds exciting (yes that is a joke), is not always straightforward, so this video should be very helpful for many.

I would like to introduce you to Ruben:

I also wanted to pass along two Cisco Small Business Links that house a set of VoD’s that are a little more technical in nature that our team in Greenville has produced for topics such as Configuring VLAN’s on the RV320 and RV325 and setting up multiple types of VPN’s on RV130, RV320, RV325 and others. These again are little more technical in nature, but very informative and helpful in getting your Small Business Networking configured as needed.

Here is the Cisco Small Business YouTube Page.

And here is the Cisco Small Business Vimeo Page.

Make it a great day.



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Summary: The First 4 Steps to Simplify Your Small Business Information Technology

Sam O’Daniel (better known as the Startup IT Guy) has put together a short list of steps to take when starting or just simplifying your business information technology.  If the next couple of months are your slow season, you can get these steps in motion to have a better handle on IT in the new year. From signing up with a cloud productivity suite to establishing a vendor relationship for purchasing to streamlining network hardware (on Meraki gear, of course!), these 4 steps will help get you out of IT support and put your focus back where it belongs – your business.

Read the full article here.

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The Cisco RV130W – A Small Business Review

Hello all,

I hope the week is going well for all of you.


I had a Small Business owner reach out to me yesterday to let me know how her experience was in setting up and configuring her new Cisco RV130W wireless router for her small business she started a couple of years ago.

She owns a small but growing business that sells unique holiday card tree displays. Growth has been amazing so far as word is getting out about this new product. I am definitely planning on getting one for our house.

Here is here is Laura’s experience:

“As a small business owner, I am responsible for all aspects of the business – from accounting and marketing to shipping and IT.  I do not have time for technology that is hard to set-up or doesn’t work.  The Cisco RV130W works exactly as advertised.  It is easy to set-up, has been hands-off since the initial configuration and works – period.

I switched from an inferior solution that did not have wireless coverage for the entire office, connectivity consistently dropped, and was a drain on my time.  I am incredibly happy with my purchase and will be a Cisco customer from now on.”

Laura Burrows
Owner, Social Fruitfly

For more information on Laura’s business and these awesome card displays, skip on over to

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