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How Technology is Transforming My Business

By Bayo Odutola, Managing Principal, OLLIP PC

Technology can transform small and medium-sized (SMB) organizations. For proof of this, look no further than my Ottawa-based boutique law firm OLLIP P.C.

With only a team of four lawyers and trademark agents, we protect the intellectual property (IP) assets of global enterprises, interacting with massive law offices along the way. To work with larger firms on global IP asset cases and compete with other larger outfits for clients, we were looking for a way to present OLLIP  to clients, peers and prospects in a way that didn’t scream ‘we’re a small business!’ And we found one aspect of this with technology.

We deployed a Cisco Unified Communications 540 System for Small Business as well as a variety of Cisco 7900 Series Unified IP Phones. We also take advantage of Cisco WebEx™ to conference with clients or partners around the world. Read More »

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Using Video to Grow Your Small Business – Melinda Emerson @SmallBizLady Shares Tips

Melinda Emerson, aka “SmallBizLady” is a veteran entrepreneur; small business expert and social media coach who specializes in helping small businesses thrive. Today hosted a WebEx offering tips for using video to help grow your business.

Watch her on-demand webinar on using video for your business.

Why should you use video?

Here are a few interesting stats about video Melinda shared with us:

  • Online video is expected to grow 55% this year and is the top format for content marketing.
  • Videos have a 41% higher click-through rate than plain text context.
  • 58% of consumers ages 18-34 who follow brands on social media would watch a video posted by that brand.
  • 57% of Smartphone users polled say they’ve streamed video on mobile.
  • Videos are integral to the success of any SEO strategy.
  • 90% of web traffic is predicted to be video by 2014.

With all that good news, there’s one important point Melinda makes about using video: don’t waste people’s time. To be effective, keep it short. 88% of people say they would watch a video that educated them for at least one minute.

Use video to create a deeper relationship with your customer.

Here are 12 ways you can use video to market your business (be sure to watch the on-demand presentation to learn more).

1. Blog content. 5. Video training. 9. Live video streaming.
2. Customer testimonials. 6. Interviews. 10. Webinars.
3. Product demos. 7. Commercials. 11. Viral video.
4. Email video. 8. Video news release (VNR). 12. Product reviews.

Melinda went on to explain how to create videos that are interesting to customers. Read More »

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Video Conferencing Makes Business Easier – it’s Free with WebEx Meetings

In WebEx Meetings, we have a feature makes doing business easier. It allows you to video conference in a way that mimics the ebb and flow of natural conversation.

We call it Active Speaker and it’s an invaluable tool for business. If you aren’t using video for business, it’s time to start.

You can learn more about the value of video from Melinda Emerson, SmallBizLady, and America’s #1 small business expert. She offers 12 ways to use video to grow your small business in this online webinar.

Get your free WebEx Meetings account today.

Active Speaker pushes the video image of the person speaking to lead position so you can actually follow the conversation via webcam. This means the person talking is the one you see featured.

This works especially well in theatre mode; see the image above. As you talk, the speaker who is featured adapts and changes based on who is talking (watch this video to learn more).

This is a fun, lively way to host a business meeting Read More »

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WebEx Recordings are Good for Business

Use the new, free version of WebEx Meetings to promote your business to the WebEx network (click in and see how many people are using WebEx right now)!

All you need to do is record your WebEx and publish it to WebEx Channels. It’s easy!

With a free, WebEx Basic Account, create an online recording of anything that can help your business:

  • use video via your webcam to provide a product demo
  • share slides via desktop sharing to review a sales presentation
  • a combination of both to provide a behind-the-scenes look at your business

Then, once your WebEx is recorded, post it to WebEx Channels, our online library of content on almost any topic! WebEx Channels is available to everyone and will help increase the chances of your content being picked up by search engines. It’s also a great way to host your content that’s fast and easy and doesn’t require touching your existing website.

Here are a few tips to make recording a success. Read More »

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Free Webinar with Melinda Emerson – 12 Ways to Use Video to Grow Your Small Business

If you aren’t using video, you are missing out.

It can be incredibly useful for business, according to a recent article in the Huffington Post:

“If a picture is worth a thousand words, video can be worth millions to your company. Video allows your brand to get under potential customers’ skin and put the product in front of their eyes. They will hear your message and feel the excitement of your services, while you smell the profit. Here are five examples you can apply to your own brand.”

On August 21, we will host seasoned small business expert and bestselling author Melinda Emerson for an online event.  She will share 12 ways to use video to grow your small business.

Reserve your spot today: register here

As a business owner, you know staying relevant online is a must for your business. Video is a powerful tool that can be used in a wide variety of ways to expand business opportunities. With the right online channels, you can use video to reach employees, customers and brand ambassadors. Read More »

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