Defining key terms for understanding the basics of the technology that keeps your small business connected
You probably rarely think about it, but every time you receive an email from a colleague who’s travelling or a request for information from a customer via your website, you have a router to thank for making that connection. Likewise, wireless routers let you access the company network from anywhere in the office, allowing you to be more productive. Routers are essential for keeping your company connected to your business partners, customers, and remote employees.
Yesterday, fellow Channels blogger Alex Krasne hosted a live Channels Chat video broadcast called Tapping the SMB Opportunity in the Cloud: An Interactive Discussion for Service Providers.
During the broadcast, Steve Hilton, Principal Analyst at Analysys Mason, and Ellen Berlan, Director, Global Service Provider SMB at Cisco shared cloud trends and offered advice on how Service Providers can capitalize on the growing market within SMBs. Steve also offered several recommendations, from how Service Providers need to approach the growing cloud market, to the ways in which Service Providers can launch a cloud offering.
For those of you who prefer to read about the broadcast, we have a text summary below with timestamps to identify key topics. We also have Ellen and Steve’s answers to audience questions submitted via Twitter. Read More »
Over the past several years, a lot of vendors have established a variety of designations aimed at giving channel partners a demonstrable seal-of-approval for specific technologies or market expertise. In a world where channel partners need to differentiate against their competitors on something more than price, these “specializations” or “specialties” go a long way towards helping customers weed through the various IT offerings based on training, experience, and oftentimes customer satisfaction. Typically, all three of those qualities are necessary in order to “get badged,” as the partners often call it.
But how important should those badges be to you, as the IT decision-maker in a small business? The truth is, it depends.
If you are using advanced applications, and require high levels of security, run complex databases and are heavily dependent on things like CRM tools, unified communications capabilities and such, then I would say that the case for using a specialized partner is a strong one.
Right in the middle of Shoreditch, and a landmark for the Silicon Roundabout community, TechHub has turned one year old. With the captivating Elizabeth Varley and the Helm, supported by Mike Butcher and Mike Marcus (plus many others), TechHub is ready to celebrate its second year of operations.
I attended part of their celebrations this past week, and I was most definitely filled with a refreshing optimism for the future of this blossoming tech cluster within the East End of London.