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Retail Businesses Gear Up for the Holidays!

8 Days ’till Small Business Saturday and 36 Shopping days ’til Christmas
It’s that time of year.  Right now this blog post is the only thing between Thanksgiving vacation and me.  I can almost smell the pumpkin pie.  I love the rituals of the holidays; parades, football games I don’t watch, cooking for my family, and I’ll admit it, shopping.

I’m particularly excited going into this holiday season. I have a very silly Christmas purse exclusively for gift shopping  (which my husband makes fun of).  I’m going to a party with an “Ugly Christmas Sweater Contest.” I’ve already watched the Grinch Stole Christmas once this year, and I’m sure I’ll do it again.

According to the news recently, for the first time in a few years retailers can also look forward to the holidays.  The National Retail Federation is expecting holiday sales to reach $447 Billion!  And this year American Express is hosting Small Business Saturday, offering shoppers a $25 credit on their bill if they patronize a small business on November 27.  They have over 430,000 fans on Facebook!   It’s looking like a bright holiday season!

So if you are in retail, or any other business that may benefit from Christmas shoppers (perhaps a wine bar in the mall, coffee shop, restaurants)  Now is not the time to have your network go down.  Charles Nault, author of “Risk Free Technology” says that companies on average lose 3.6% of gross revenue due to network downtime. That’s on average.  What happens if you lose your ability to sell on one of the busiest days of the year?

I’m very excited about Black Friday AND Small Business Saturday.  I’ll be trying to burn a hole in my credit card in search of the perfect gifts for my friends and family.  I’m going to stay away from the malls as much as I can because I like the small businesses I know.  I also feel more in the holiday spirit when I’m shopping at a cozy boutique vs a “big box” store .  But, like everyone else during the holiday season, I’m going to be in a rush and if I can’t get what I need right away, I’ll look for it somewhere else.

Call your local IT reseller (Cisco partner) right away for a network assessment.  It’s like having your regulator serviced before a diving trip; it makes sense to check up on the equipment your life, or business, depends on before you stress it.  102 feet below the surface of the ocean is no place to discover that you had a faulty gasket anymore than the holiday shopping season is the time to find our your network isn’t up to the demand you are putting on it.

Whatever holiday you celebrate this season, I wish you peace, the company of those you love and a stress free season of happiness.

We’ll be back the week of 11/29.

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