Last week I spoke at an event and the definition of social media came up. Some people refer to social networking tools when they speak of social media while others refer to the notion of engagement and content on the web. I’m more of a “gelato in a cone” kinda gal. I view social media as engagement and content (gelato) that lives in some kind of an “online container”, such as a social networking site or another web platform (cone). I’m looking for both. I would even argue that customer experiences, whether social or not, could and should be connected to optimize their journey. For example, social content can live on your web site and your social networking sites and conversations can be prominently featured at your events.
Building on the “gelato in a cone” interpretation of social media, we (@CiscoSocial) will be hosting a social media event for the savvy marketer in San Jose on April 18 and 19. Anyone and everyone is welcome to attend this free event as we bring together some super bright practitioners for 2 days of live chats and presentations. The practitioners that are lending their expertise and time to our event come from Twitter, LinkedIn, Kaiser Permanente, Walmart, Adobe, SAP, Intel, VMware, Citrix, ABC, eBay, Salesforce.com, MindShare, Engauge, Percolate, BuzzFeed, Performics, Digby, Blinq Media, Cisco, and more.
You may attend in person or via webcast, just please register ahead of time.
We want to dedicate today’s blog post to all of our wonderful speakers at the “Social Enterprise” Hub, Day 1. Without further ado, check out the lineup below and make a note of our hash tag for the day (#SMWCisco) as well as the speakers’ Twitter handles. Happy tweeting and we hope to see you on February 14!
Cupid has worked his magic and helped us bring together some awesome speakers for our February 14th Social Enterprise Day at Social Media Week. Check out our full agenda and information on how to register. All times are in Pacific Standard Time.
8:00 – 8:55 Networking Breakfast
8:55 – 9:00 Welcome
9:00 – 9:50 Executive Dialogue: Social Media through an Executive Lens Cisco executives, Carlos Dominguez and Sheila Jordan will share their perspectives on social media adoption. Carlos will tell his story on how and why he has become an avid social media user and Sheila will take you behind the firewall. She will highlight how you can prepare your IT organization to help drive adoption of social media and collaboration technologies. This dialogue will focus on understanding how a company can embrace social media at the executive level while protecting its intellectual property.
Dialoguers: Carlos Dominguez (@carlosdominguez), SVP, “The Tech Nowist”, Cisco and Sheila Jordan (@CiscoSheila), SVP, Communication and Collaboration IT, Cisco
Moderator: Karen Snell (@kcsnell), Social Media Communications Manager, Cisco
10:00 – 10:50 Cisco’s Social Media Journey This presentation will give you a sneak peek into Cisco’s social media journey, best practices, innovations and lessons learned over the years. Jeanette will also give you some tips on how to set up and scale your social media center of excellence based on Cisco’s center of excellence model. Presenter: Jeanette Gibson (@JeanetteG), Senior Director, Global Social Media and Digital Marketing, Cisco
11:00 – 11:50 Panel: The Road to Becoming a Social Business This panel will explore the framework for becoming a social business and offer perspectives on social content strategy to create great stories. This session will address questions on how to scale your social efforts across your company and globally, and will leave you with some practical tips and lessons learned.
Moderator: Michael Brito (@britopian), SVP, Social Business Planning, Edelman Digital
Panelists: Read More »
If you have paid close attention, you’ve probably discovered that the first letter of each word put together spell the word LISTENER. Makes it easy to remember, right? It all starts and ends with listening!
If you don’t do anything else, just listen. If you’re new to social media, listen first, engage next. If you’ve been doing social for a while, keep listening. Always! Not just during your launch period or around your event. Listening can help you get an outside perspective on your company. It can help you gain real-time unfiltered feedback, uncover issues, pain points and new opportunities. It can also be used to gain an edge on your competition, and can even help you avoid or minimize a crisis situation. Hint:Read More »
In his keynote at the event, Nour covered ways to “unleash the power of social media,” but not just by getting more followers, collecting more friends, and increasing page views on your blog. Turns out, social media success is all about building relationships and influence where ROI stands for “return on influence.”
Check out this interview with Nour to find out his favorite social media tools, ways to gain trust, and how to increase your influence.
What other tips did Nour offer during his keynote? Read on to find out… Read More »