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Retail Lessons from Las Vegas Vacation Part 3 of 3 – Selling the Experience

In Part 1 of the blog I wrote about video technology, part 2 on omni channel, for the third and last part of the blog series I would like to show what Las Vegas is doing in terms of selling the total consumer experience rather than just products and services.

In one sense Las Vegas has always been about selling the experience when it comes to gambling.  You don’t get a tangible product for your bets (unless you win) but people gamble for the experience.  As gaming is legalized in many countries as well as states, Las Vegas has adapted itself to market the Las Vegas experience beyond gaming.

While I was on vacation I visited the Stratosphere hotel and casino which is the tallest structure in Las Vegas which features casinos, restaurants and thrill rides on top.  Its latest offering SkyJump  (package costs including video via wrist cam and photo) allows participants to jump off the tower at the 850 ft and free fall down and land via decelerator wire.  Certainly a customer experience not easily forgotten :-)

Other examples include Read More »

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