shopping

February 25, 2015

DIGITAL TRANSFORMATION

Real-Time Analytics Can Make the “Last Checkout Line” a Reality—and Drive Bottom-Line Gains for Retailers

3 min read

As retailers compete for consumers’ attention—and purchases—they are always looking for ways to deliver a better shopping experience that will make customers want to come back to the store, again and again. A good starting point is to eliminate some of the common frustrations of the shopping experience, such as long checkout lines. Cisco’s new […]

January 15, 2015

EXECUTIVE PLATFORM

New Study Tells Retailers: Win Consumers’ Trust to Deliver the Hyper-Relevant Experiences They Want

3 min read

As Cisco’s chief marketing officer, an important part of my role is to build and maintain the trust of Cisco’s customers.In fact, “brand promise” ultimately relies upon the trust consumers...

January 12, 2015

EXECUTIVE PLATFORM

In Retail, Insight Is Currency, and Context Is King

3 min read

Today’s retailers face a rising tide of change, disruption, and challenges, all driven by technology. As their business landscape is upended, many are struggling to adapt to changing consumer behaviors,...

January 9, 2015

DIGITAL TRANSFORMATION

How Trinity Leeds is changing the future of retail with IoE

2 min read

Shopping centres have been around for thousands of years, supposedly starting in Ancient Rome. The basic concept of a shopping centre has not changed much since then; a large building, or multiple buildings connected, which contain a variety of retail stores, services and restaurants. However, we at Land Securities, a commercial property group based in […]

August 4, 2014

NETWORKING

The Key to Success in Tracking Mobile Devices: Symbiosis, Not Espionage

3 min read

As a shopper enters a store, the retailer uses Wi-Fi to track her movements, interests, and shopping habits, providing a treasure trove of insight valuable to merchandising and product development...

December 20, 2013

NETWORKING

Naughty or Nice: Cisco Wireless Rewards Release 7.6 Innovations to All

2 min read

Deloitte’s 2013 Annual Holiday survey came out with some staggering statistics: Nearly 7 in 10 shoppers will use their smartphones and tablets to shop this holiday season. Nearly...