Cisco Blog > Collaboration

Black Friday is Really My Cyber Monday When I Shop Online with WebEx

Oh my, I hate crowds.

My daughter is 12 and thinks Black Friday is actually a holiday that follows Thanksgiving. The media has effectively gotten into her brain and she doesn’t even know why she wants to go shopping, but she knows she must. I keep telling her she doesn’t need a $50 VCR but she just doesn’t get it. I suppose I will take her and a friend to the mall and leave them there. There’s no way I am entering the abyss.

Then I will go home and do some real shopping.

My sister-in-law and I team up every year to work out who’s getting what for whom to make sure we get things people will like and to eliminate redundancies. Since I happen to be a big WebEx champion, we do it online.

We shop together using WebEx.

I know that makes me sound a little geeky, and maybe I am, but it’s so fun to surf the internet together and look at the same things at the same time. She had ideas, I have ideas. Sometimes we are sharing and often we are both finding things and then passing the ball back and forth to see each other’s discoveries.

While we shop, she can stop and talk to her toddler, we can both grab snacks and, maybe most importantly, we aren’t losing our minds in the crush of the crowd. It works well for us and I can imagine Read More »

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In Between the Numbers: The value of m-commerce: Is it where we think?

September 21, 2011 at 7:58 pm PST

 Thinking today about mobility – cell phones, smartphones, tablets – and where and when it’ll be changing the rules of retail.

 Forrester made a solid case this June that it won’t be as a transaction tool.   They – and eMarketer.com – expect M-commerce to be only 7% of total E-commerce revenue by 2016, which means M-com will total only 1% of retail merchandise purchase market.

 Gartner made the case this May (echoed by Forrester) that it won’t be as an electronic wallet – at least not until 2015 and beyond.  Despite the fact that some 40-50 NFC-enabled smart phones will be shipped this year, the complexities of collaboration between service providers, financial institutions, retailers, and standards bodies is rendering progress slow and tortuous. (To see a preview, rewind to the past decade’s EPC-RFID efforts.)

 And yet: The future of the personal communication and computing is increasingly mobile, and that means retailers are looking at a potential opportunity.

Read More »

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Back to School Shopping 2011 – The Rise of the Connected Mom

August 14, 2011 at 1:05 pm PST

In the past, back to school shopping conjures images of moms, minivans and moving from store to store with shopping lists.  Today’s back to school shopping trips for families are more of a logistics exercise with moms doing online research and checking on social media to find the best deals before they set foot in the first store.

This is backed by recent researching showing the rise of the “Connected Mom”.

httpv://www.youtube.com/watch?v=AUg2oo2XTFk

In a recent article titled “Digital Moms Favor Informative Ads” by eMarket.com, based on research from the Coalition for Innovative Media Measurement and Media Behavior Institute,  survey shows that Gen X moms consumer more media on mobile than even television.   

In Deloitte’s 2011 Back to School Survey, research shows  that 64% of respondents with smart phones plan to use them for back-to-school, and 43% will download discounts, coupons and sales information.  Social media is also playing a role with 35% of respondents using social networking sites to assist in shopping.

What is leading to this change and what is the implication for retailers?  I talked to Laura Heller, contributor to Forbes.com retail blog Point of Purchase, who recently wrote about the back to school season

Read More »

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The Future of Shopping Malls

April 25, 2011 at 11:38 am PST

 Recently my colleague Jon Stine, wrote on his blog In between the numbers – Big Changes for Stores about amount of retail square footage that is available today and the need for stores to evolve with changing consumer patterns.

This change is also reflected in shopping malls that needs to change to make the destination attractive to shoppers and for retail store operators.  In a recent trip to the local shopping mall in San Bruno, California, I noticed how the retail shopping mall has changed in the last few years to adopt to the new shopping trends.

httpv://www.youtube.com/watch?v=T5NIOrIOmhs

Some of the changes include:

  • Mixture of services and store formats in the main mall aisles
  • Use of vending machines to dispense higher end products such as cosmetics and electronics
  • Integration of digital video inside the store and at the display window to draw traffic/interest
  • Store exclusive offerings from personal appearances to store only merchandise that is not available online
  • More services offering in the mall from child care to education and entertainment. Read More »

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In between the numbers – Pay Me Now or Pay Me (More) Later

April 14, 2011 at 8:17 pm PST

Maybe it’s because I grew up in the Midwest.   But I just don’t like writing checks to lawyers.

 I’ve lots of friends in the legal profession, and all are lovely people (well, most of them, anyway).

 But as the pragmatic sort, it pains me to spend money to resolve something that might have been settled at a lesser price well before.

 Which leads me to the topic of PCI.

 Just reviewed a 2010 study from the data security experts at The Ponemon Institute that looked at the post-incident cost of data breaches.  Forget, for a moment, the brand humiliation, the CEO news conferences, the critical whiplash in the blogosphere and throughout Facebook.  Ignore, for a moment, that research suggests that 30% of consumers who were victimized by retailer data breaches promise never to patronize the offending brand again.

 The Ponemon research found that 42% of all data breach incidents led to the involvement of a third party (there to provide additional, independent investigation, resolve disputes, and soak up consulting fees.)

 The average cost of that third party involvement in the United States was $1.52 million, with final resolution costs ranging from $750,000 to upwards of $31 million.   That’s on top of lost business estimated at $4.47M per incident.

 Total:  $6M.  Perhaps not fatal to a billion-dollar business, but not a check I’d like to request.

 Yes, I know that active, careful PCI compliance is no guarantee.   And that active, careful PCI compliance doesn’t put revenue on the top line.  And that there’s ongoing confusion about PCI for mobile.  And everyone thinks it’s all too expensive.  And on and on and on.

 But I also know this:  active, careful compliance reduces risk.  Significantly. 

 And that the price of risk is not just a bruised brand. 

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