Hello, retailers everywhere! My name is Dianne Lamendola, and I am a senior retail practice advisor here at Cisco. My role is to work closely with store operators and merchants to help understand your business and how technology can help you reach critical goals.
I hope you have been following our three-part series of one-hour webcasts that Cisco has been hosting this year on retail analytics. In the store, online, and across data sources, retailers have been increasingly focused on how to gather and analyze the metrics that help provide insights to run a tighter operation and provide a more exciting experience for your shoppers.
On Oct. 22, we’ll wrap up this series with a session on “Technology that Gets Down to Business: Develop Your Action Plan for Retail Analytics Success.” Held at 10:00-11:00 am PT/1:00-2:00 pm ET, this candid discussion lets you learn how to:
- Implement innovative retail analytics technologies
- Drive added value from traditional and new data sources
- Deploy mobility, wireless, video cameras, sensors, and services to jumpstart your action plan
Register today! By registering, you will also earn a free introductory analytics enablement meeting and additional tools to help you think more about your program.
While it’s not necessary to attend the previous sessions to join us, please feel free to review the recordings of our prior events:
- Part I: Understanding the Basics of Setting Up Your In-Store Analytics Program – Recording
- Part II: Case Studies of Analytics Programs in Real-World Stores – Recording
We welcome all retailers, including IT staffers, who want to know more about how analytics fit into and enhance your store environment.
I’ll see you there!
Tags: analytics, Cisco, data, Dianne Lamendola, innovation, metrics, retail, retailer, sensors, services, shopper, technologies, technology, video, wireless
As part of the WLC 8.0 release, we addressed customer comments and revamped the user interface (UI) for the MSE. We wanted to make it easier for customers using both MSE and PI to adjust to larger deployments. We also wanted to quicken the pace at which we could deliver features to the customers. Today I want to walk you through the landing page and configuration of the new MSE UI.
The landing page is the first thing one sees when logging into the MSE UI. This page provides the user with a basic snapshot of system health, an easy way to launch the apps, and a quick status of the various services on MSE.
The new UI highlights important parameters like CPU and Memory usage in order to give the user an indication of the stress being handled by the MSE.
Read More »
Tags: analytic, analytics, analyze, App, buy, Cisco, client, cmx, configuration, controller, conversion, count, customer, data, deployment, device, health, health status, interface, LAN, location, loyalty, mall, metrics, mobile, mobility, mse, network, overview, phone, prime, Prime Infrastructure, retail, retailer, services, shop, shopper, signal strength, smart, smartphone, status, system, time, track, UI, user, user interface, wi-fi, wifi, wireless, wlan, WLC
Success in retail often comes down to a counting game. How many people pass by your store? How many come inside? How long do they stay? And most importantly how many ultimately buy?
Today, the retail counting game has gotten a lot easier because we can now count devices as proxies for people, since many potential customers today, myself included, won’t leave home without their smartphone. As soon as they enter a store, the beacon on their cell phone effectively announces its arrival to the Wi-Fi network and voilà, we have a count.
With the help of CMX Presence Analytics, these smart devices can help answer many key retailing questions with a single access point.
Who is passing by the store versus coming in? Presence Analytics uses both the cell phone’s signal strength as well as the time spent in the area to determine the number of people walking by versus in-store visitors. Presence Analytics provides simple, quick reports on retail conversion metrics. You can also track how often visitors return to a store in a given time period can be tracked, which can be key for customer loyalty programs.
Tags: analytic, analytics, analyze, buy, Cisco, client, cmx, controller, conversion, count, customer, data, device, LAN, location, loyalty, mall, metrics, mobile, mobility, mse, network, phone, Presence, retail, retailer, shop, shopper, signal strength, smart, smartphone, time, track, wi-fi, wifi, wireless, wlan, WLC
As a shopper enters a store, the retailer uses Wi-Fi to track her movements, interests, and shopping habits, providing a treasure trove of insight valuable to merchandising and product development alike.
And as advances in Wi-Fi promise increasing location precision and beacons promise pinpoint location based services, the future appears to be smooth sailing, right?
Well, not exactly.
Tracking the position of mobile devices accurately and correlating to personal data has been one of the most sought after Big Data objectives. And not just for retailers — the potential wealth of business value from data has drawn piqued interest across nearly all industries.
Yet in the real world, issues arise from both technology challenges and privacy concerns alike.
Technology challenges include:
- Typical Wi-Fi accuracies in the 7-to-10 meter range (though Angle of Arrival and improved location analytics promise dramatic improvements)
- Infrequent mobile device probing to conserve battery power
- Interference from metal shelves & fixtures, water in products (and people!)
Privacy qualms speak to the heart of transformation in the Internet of Everything (IoE) age. IoE, after all, is the explosion of network connections among people, process, data, and things — and promises to be one of the most impactful periods of change in our history. And the people element is in some ways the whole point — to make our lives better, healthier, more efficient, and so forth. But the people issues will be just as challenging as those that arise around technology. Read More »
Tags: analytics, beacons, Big Data, business, cmx, data, devices, EMSP, experiences, interference, lbs, location, location based services, mobile, mse, privacy, probing, product, retail, retailers, shopper, shopping, technology, value, wi-fi, wifi
In the past few weeks, I’ve received two replacement credit cards. And, no, this does not indicate I’ve done too much shopping! It means that hackers are continuing to target retailers and the bank decided I needed to be protected by new credit card numbers.
I’m Carol Ferrara-Zarb, and as the leader of Cisco’s Security Solutions team, I’m joining the Cisco Retail blog today to talk to you about security and compliance in the store. While consumers certainly worry about security, the concerns of retailers are magnified because you are among the highest-profile targets right now for professional hacker attacks. Store owners and operators are just about lying awake at night wondering who is going to be next.
At the same time, change is continuing on the security front, particularly in the area of PCI compliance. At the end of this calendar year, the new 3.0 version of the PCI DSS mandate will come into force. Are you ready for the new requirements?
If you’re a Cisco customer, you very well may be. Join us on July 23 for a free, one-hour webcast called, “Straight Talk about Reducing Complexity and Maintaining Compliance in Retail.” Cisco Security Architect Christian Janoff, who sits on the PCI Security Standards Council Board of Advisors, and Aaron Reynolds, PCI Managing Principal for Cisco partner Verizon, will lead a candid discussion on retail security. The session covers:
- The changes in the PCI DSS 3.0 mandate and their impact on your retail business
- How to satisfy three standards—PCI, SOX, and HIPAA—by configuring one control
- Implementing the latest, simplified strategies for PCI scope reduction, and how they can be superior to traditional methods for many retailers
You’ll come away with an overview of today’s threat landscape, and we’ll put it all into perspective to support your continued pursuit of compliance and retail success. Registrants will also receive the Simplifying Compliance Answer Kit, a set of documents and tools to help you understand compliance better.
The webcast takes place on July 23 at 10:00 am PT/1:00 pm ET. Please register today! Be sure to bring your questions to take part in the discussion.
We’ll see you there!
Tags: Carol Ferrara-Zarb, compliance, credit card, customer, data, HIPAA, information, pci, retail, security, shopper, sox, standard, threat, webcast